Reasons Why You Shouldn’t Make Food Truck Resolutions

Resolutions

While we love to see food truck owners getting motivated toward the end of the year, New Year’s resolutions are not the answer.

Yes, we still want to see owners reflecting and figuring out new ways to make their businesses better in the new year, as well as eliminate things that don’t work, but SMART goals are much more effective. After all, stats show that more than 90 percent of people fail on their New Year’s resolutions.

You might think you’re the exception with resolutions, but there’s a smarter way to achieve success.

But first, let’s list off some reasons why you shouldn’t make food truck resolutions.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Reasons Why You Shouldn’t Make Food Truck Resolutions

While there are an unlimited amount of reasons why resolutions fail, here are some of the reasons:

  • People make resolutions when their motivation is at an all-time high, so they tend to make resolutions that aren’t achievable or resolutions that they lose sight of once things go back to normal after the first couple of weeks into the new year.
  • Many resolutions are just stating what someone wants. While it’s essential to have dreams and work toward them — just like you worked toward making your dream of becoming a food truck owner come true — you have to add deadlines and plans to goals, as well as make them achievable, relevant and measurable.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

  • Resolutions typically call for something we want to drastically change, such as never eating bad food again. Unfortunately, drastic changes tend to not stick. Goals, on the other hand, are treated like a marathon, not a sprint, which is how resolutions are treated.
  • Most resolutions happen in the mind, meaning all we do is think about making changes — we don’t actually take the necessary steps (aka taking action) to make something happen.
  • Life happens and things like responsibilities get in the way. Or we’re too busy. Or we’re burned out after a long day after work (surely, food truck owners can relate since they are known to put in double-digit hours every day). The point being, we push resolutions off to a more convenient time that might never come.
  • We don’t want to enjoy the process of getting better, of making our businesses better. We just want to see end results. Focusing on the end result is going to be discouraging because big changes take time.
  • We bite off more than we can chew. As a result, we make unrealistic resolutions that aren’t possible.
  • We rather do something else than make our resolutions come true. So many people rather take the entertainment route. They rather go out on a Friday night than stay in and put in extra work. Of course, many food truck owners aren’t like that and they are cooking up a storm on a Friday night or on the weekends in general. Nonetheless, this is one of the many reasons why resolutions fail.
You May Also Like...  2 Things New Food Truck Owners Should Add Into The Mix Right Away

Looking for Food Trucks For Sale? Check out this link for more details!

If a good majority of resolutions don’t work, then what are FoodTruckrs supposed to do?

The key is making a goal that will not only challenge you but that’s also realistic, as well as something that you can measure with numbers. On top of that, a deadline has to be attached. The final step is creating a plan that you can actually stick to. Implement that plan into your schedule and then take action.

Achieving success is no easy feat, especially in the food truck industry. While you have to work hard to break into the mobile kitchen industry, you have to work just as hard to grow your business and achieve even more success.

It’s not easy to make changes, especially when we create New Year’s resolutions when were extremely motivated. Then, we have to try to reach those absurd goals when we’re not motivated.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

Reflection should be an ongoing process and you should constantly be improving your food truck, and eliminating things that don’t work.

In terms of resolutions as a whole, we encourage you to make them SMART goals because that’s how you achieve success over a long period of time. Resolutions alone will not get the job done and they will only discourage you when you don’t make them happen.

You May Also Like...  Monday Motivation For Food Truck Owners

Just in case you need a refresher on SMART goals:

Specific: What exactly do you want to achieve and why? Get very specific. Instead of saying you want to make more money at your food truck, say you want to increase your revenue by 20 percent.

Measurable: If you don’t add metrics to your goal, then you won’t be able to measure it and won’t be able to see your progress as a result. Incorporate numbers into your goals.

Achievable: It’s easy to make a huge goal, but if it’s not achievable, then you likely won’t make it happen and will get discouraged. You want your goal to be challenging, but it also needs to be something you’re capable of.

Relevant: Your goal needs to be relevant to your business. For example, adding a catering service is a relevant goal (or adding five catering jobs by March 2019). Adding 50 employees when you only have one food truck likely isn’t, although only you know what’s possible at your truck.

Time-bound: You have to add a date/timeline to your goal. This will help you stay on track and also give you an idea of when you need to achieve your goal by.

Think about what you really want to achieve in 2019 and then make SMART goals. Take action and work on those goals every single day (or whenever your schedule says to work on them). It’s fine to create resolutions, but you have to take them a step further and turn them into goals.

With winter around the corner, we thought the below article (preview included) would be relevant for food truck owners.

Nine Ways to Winterize Your Food Truck

Preview:

3. Maintain Belts and Hoses

You know how your belt feels a little tighter after Thanksgiving dinner—almost like the leather might burst? Well, cold temperatures can do the same thing to the belts inside your food truck, adding extra strain that makes them likely to stretch and snap. To get your truck ready for a long, chilly winter, have your mechanic look at all of the belts and hoses to make sure everything is still in good shape. If your city is experiencing a particularly cold winter, it’s also a good idea to perform an additional mid-season check in January. A snapped belt might not seem like a major catastrophe, but it’s the type of maintenance problem that can put your truck out of commission until an expensive tow truck or on-site mechanic shows up to get you rolling again.

4. Check or Replace Your Battery

Between the chilly temperatures, busy crowds, and holiday catering events, you’re probably working extra hard during the winter—and your truck’s battery is too. When your engine needs even more power to get started, your battery can easily give out on you on a random, cold morning without any warning. Fortunately, if you have the battery tested ahead of time, you’ll know when it’s starting to run out of steam. Though you can test your battery yourself, you will need special equipment like a voltmeter to do so. However, many auto repair shops offer free battery checks—which is easier and more reassuring for truck owners who don’t have a lot of automotive knowledge.

You should check your battery regularly anyway, but it’s even more important when the weather is cold. Low temperatures slow down the chemical reactions in the battery that give power to your truck. Since your truck needs even more power to get moving during this frigid time of year, adding a low-voltage battery into the mix is a recipe for disaster. If your truck’s battery is starting to get low, buy and install a new one right away so that you don’t get stranded on the side of the road. This isn’t the type of truck repair you should delay.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

You May Also Like...  Ways To Lead Your Food Truck Team

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

The 12 Days of FoodTruckr: 9 Things to Put On Your Website On the ninth day of Christmas, FoodTruckr’s giving you… 9 Things to Put On Your Website! Though most of your food truck's business is definitely taking place offline, it's still incredibly important...
Menu Mistakes Food Truck Owners Can Easily Avoid If you are a food truck owner, then it is easy to come to this conclusion: Running a food truck business has many different components, and being a master chef is certainly not the only one. With t...
FoodTruckr Heroes: The Grilled Cheese Truck Here at FoodTruckr, we spend a lot of time offering advice and strategies to help you take your food truck business to the next level. But we also believe in having fun and taking time to celebrate yo...
Being Your Own Boss & Holding Yourself Accountable As A Food Truck Owner Everyone dreams of being their own boss, but not every career allows that dream to come true. The food truck industry does. As a food truck owner, you are, in fact, your own boss. However, that als...
Top 15 Most-Viewed FoodTruckr Articles Of 2018 So Far If you can believe it, it's already going to be April 2018 in a few days. Just like previous years, this one is flying by. With that in mind, we are about to visit the top 15 most-viewed FoodTru...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Jan. 15-21 Every Monday, we like to give food truck owners a full serving of advice, and we do that by dishing out every single article from the week prior. So, with that said, below you will find every artic...
Food Truck Marketing Tip: Use Facebook Messenger & ManyChat Facebook Messenger marketing is all the rage nowadays (read more about it here) and food truck owners can really benefit by adding it to their digital marketing strategies. To help give you a bette...
Co-Founder Of Prestige Food Trucks Jeremy Adams Talks About Growing And Scaling A Million Dollar Bus... Have you ever wondered how you can grow and scale your food truck business? If so, then you are in luck, because today we will be highlighting an interview Jeremy Adams, co-founder of Prestige Food Tr...
How to Start a Food Truck 15B: Choose the Right Truck for Your Business We know how serious you are about starting a food truck—but are you ready to show the rest of the world? If so, there’s one decisive action you can take that makes your commitment to this dream eviden...
The Truth About Overnight Success In The Food Truck Industry There are an overwhelming amount of people entering the food truck industry these days, and for the most part, we think that is awesome ... as long as every food truck owner knows what they are gettin...
Gear Up For October With These FoodTruckr Articles Summer came and went and now fall is here. October will be here in a few days. Before you know it, it will be the holiday season. How do you plan on conquering October and the months that follow, f...
3 Food Trends That Foodies Have Been Going Crazy Over In 2016 Just like so many other things on the Internet, food also trends. It trends down, up -- you name it. In 2016, there have been plenty of foods that have swept the nation, and plenty of others that have...
Throwback Thursday: A Look Back At Jan. 25, 2017 At FoodTruckr While there wasn't necessarily an article written on Jan. 25, 2017 here at FoodTruckr, an article was published on Jan. 24, 2017 ... and another on Jan. 26, 2017. So, in the spirit of it being Thro...
Throwback Thursday: A Look Back At When The Food Truck Growth Kit Arrived In the spirit of it being Throwback Thursday tomorrow (Jan. 11), let's go back in time to May 26, 2015. On that day, a growth kit was released that changed the game, and it is known as The Food Tru...
How to Start a Food Truck 11: Calculate Profit Margins In last week’s “How to Start a Food Truck” post, we talked about setting goals for your food truck business. Goals are an important component of every entrepreneur’s journey. They dictate where you’re...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter