Benefits Of Messenger Marketing For Your Food Truck Business

Messenger Marketing

As we mapped out in a previous article, Facebook Messenger marketing is an effective digital marketing tactic for food truck owners.

While we have discussed it some, today we’re going to go into further detail on the benefits of messenger marketing for your food truck business.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

As Ian Smith, a partner of FoodTruckr and owner of Evolve Media, points out in this article, there are many benefits of messenger marketing:

  1. Go where the growth is
  2. Get ahead of the competition
  3. Manage messenger with ease
  4. Connect with your customers effortlessly
  5. Experience higher engagement rates
  6. Achieve any business objective
  7. Enjoy more capabilities
  8. Customize your customer journey
  9. Develop deeper relationships

All of these benefits of messenger marketing will help take your marketing efforts to the next level and can also help to make your efforts more meaningful and effective since messenger marketing can lead to better results. It can also be done from the convenience of your own home (and, in many cases, Facebook account).

While many food truck owners haven’t caught on yet, business owners are starting to see great results with messenger marketing. By jumping aboard now, you can get ahead of the competition and see your own marketing efforts grow.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

Not only is Facebook Messenger easy to use but you and your customers are already on it — well, at least the customers and fans who are already following your food truck on Facebook. Therefore, you can easily connect with them since you’re on the same platform.

You May Also Like...  Startup Tips For New Food Truck Owners

You can also see higher engagement rates and develop deeper relationships. Messenger marketing is allowing businesses to achieve higher open rates than other marketing techniques such as email marketing.

Plus, it can be done in a one-on-one setting, with just you and the customer, and also in real time, which can help build those long-lasting relationships that turn followers into customers and sales.

There are also a variety of things you can do with messenger marketing, such as marketing campaigns all the way to surveys or simply asking your followers/customers if they’re satisfied with your food and service.

Not to mention, as Smith points out, “Messenger has similar qualities to SMS like instant delivery and capturing attention, but it also has the attractiveness and automation power of email,” which goes along with the benefit of enjoying more capabilities.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

And, “With all the capabilities of ManyChat for Messenger marketing, you truly have the freedom to customize the experience for everyone.”

Clearly, there are many benefits of messenger marketing for your food truck business. If you want to start incorporating this marketing strategy, then we encourage you to reach out to Evolve Media for more information and to help you get started.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

You May Also Like...  Are You Currently Living Out Your Dream In The Food Truck Industry?

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Flashback Friday: A Look Back At The Benefits Of Owning A Food Truck Over A Sit-Down Restaurant Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
#FoodTruckFan: What Makes Food Trucks So Special? I've been giving this question a lot of thought in the last nine months, since Pat first told us about his plans to start FoodTruckr. What is it, really, that makes food trucks so special? It's food.....
5 Ways To Improve Your Food Truck’s SEO Editor’s Note: Today we’re excited to present a post from Dawn Mentzer. Dawn is a contributing writer for Straight North, a leading Chicago SEO company that provides a full suite of Internet marke...
10 Motivational Quotes That Will Help Food Truck Owners Conquer 2017 2017 is almost here. That could be a good thing or bad thing depending on where you stand. It could be a good thing because you are ready to take on the new year and you are also on the verge of ma...
FoodTruckr’s Top 10: Our Most Viewed Mobile Kitchen Articles Of All Time Over the years, FoodTruckr has been a one-stop shop for all things relating to the food truck industry. With that in mind, we have unleashed some informative articles over the years that have done mob...
3 Reasons Why Your Food Truck Business Isn’t Achieving As Much Success As You Would Like It To Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Invaluable Advice When It Comes To Your Food Truck Employees How's your dream team looking, FoodTruckrs? If you want to climb to the top of success mountain, then you need to create your dream team. Yes, that includes your employees (in fact, it especially i...
Food Truckin’ Fest is a Texas-Sized Success Editor’s Note: Today we’re excited to bring you a guest post from Mike Kelley, a software and business consultant from Arlington, TX. Mike approached us and offered to share his experiences from the T...
How To Improve The Quality Of Your Food Truck Customers Who Find Your Business Online Many food truck owners focus on cooking food, serving customers, and finding new locations. While those are the types of ingredients that are going to keep your food truck in business and your cust...
How Food Truck Owners Can Work On Their Weaknesses Many people focus on their strengths, as they should, as strengths help people achieve their dreams and work on their passions. Therefore, they enter industries that their talents match up with. For e...
How to Run a Food Truck 06: Handle Customer Disputes Last week on “How to Run a Food Truck,” we covered one of the most important topics we’ve ever written about here on FoodTruckr—how to deliver excellent service to your customers. Good customer servic...
Flashback Friday: The 10 Commandments Of Customer Relationships We have an extra special treat for FoodTruckrs on this fine fall afternoon, and it is, of course, coming in the form of a Flashback Friday adventure. On Nov. 13, 2013, FoodTruckr did a piece titled...
What Are Your Food Truck Goals For 2018? FoodTruckrs, with a new year approaching fast, we figured we would ask you the question that so many people are thinking about. Here it is: What are your food truck goals for 2018? Are you wanti...
What Are You Willing To Give Up To Make Your Food Truck Dreams Come True? Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The 12 Days of FoodTruckr: 7 New Things to Sell On the seventh day of Christmas, FoodTruckr’s giving you… 7 New Things to Sell! We’re hoping today’s new post will bring all of you who are getting ready to start your own food trucks a little inspi...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter