Mistakes To Avoid When Making Videos For Your Food Truck Brand

Brand

Not everyone is a professional at taking high-quality videos. Your social media game might be strong, but creating quality videos is a different story, especially if your main focus is creating a video as fast as possible for your food truck brand so you can get back to what you’re an expert at — cooking delicious meals.

Mistakes arise when making videos for your brand, and a lot of them are common.

Luckily, Ian Smith, a partner of FoodTruckr and the owner of Evolve Media, created this awesome video that points out mistakes people make when creating videos for their brand.

We will be highlighting these mistakes to ensure you create quality videos that resonate with your customers and followers.

As a friendly reminder, these mistakes are common among everyone, which includes digital marketers, businesses, and, yes, food truck owners as well.

Mistakes To Avoid When Making Videos For Your Food Truck Brand

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

4.) Not having an attention-grabbing hook right away

If you want to attract prospective customers and gain their attention, then you need to have an attention-grabbing hook within the first 5 to 10 seconds of your video.

There are thousands upon thousands (more like millions) of videos that are uploaded to Facebook on a daily basis. If you don’t hook people immediately, then they won’t finish your video and will move on to the next one.

What will you talk about in the video? Why should a follower, fan, or potential customer devote his or her time to the video in question?

You May Also Like...  3 Signs You're Ready To Expand Your Food Truck Business

You sell (and, of course, cook) food for a living, and you need to take your sales game to video by selling people on why they should tune in to your video. It helps that your videos are likely going to consist of food that will have people drooling.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

3.) Overthinking the entire process

As Smith points out, your video doesn’t have to be flooding with high-production value to stand out. You don’t need the fanciest camera or microphone to grab people’s attention. Unless you have the oldest phone on the planet, your smartphone will do the trick.

As long as the viewer can see and hear your video (although “85% of Facebook users watch videos with the sound off”), you will be fine. A selfie video feels less like an ad than a high-production video. Not to mention, your customers can get to know the real you, as well as learn some of your quirks and interests, through a video that’s taken with your smartphone.

Don’t be nervous, be yourself, and don’t overthink the process.

2.) Not respecting the viewer’s time

You should be quick, to the point, and deliver value.

What you shouldn’t do: Ramble and not stay on topic.

How can you stay on topic and not ramble? Have a pre-planned or bulleted list of what you want to cover in the video. Sticking to the list is important because it’s exactly what you want to say and convey to your customers.

You May Also Like...  Things That Should Never Go Under The Radar At Your Food Truck

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

1.) Not having a solid call to action (CTA)

Whether it’s eating at your food truck, visiting your website, or even “clicking on the link below,” you need to have a good CTA in mind before you start recording … and then tell your viewers about that CTA during the video (in most cases, it should come at the end).

Make the CTA relevant to the content and what you’re talking about in the video. For example, if you’re doing a recipe video in which you’re creating a meal, you can incorporate a CTA of persuading people to go to your food truck so they can try the recipe, or you and your food truck will be at a specific location and at a specific time and day. In both cases, the CTA involves attracting customers to your truck.

While most food truck owners are probably more focused on their food, we hope FoodTruckrs now have a better idea of what to avoid when making a video. By avoiding these mistakes, your videos will get more engagement and views, and your food truck might even gain more customers.

If digital marketing isn’t your strong suit, then we encourage you to check out Smith’s agency. You can also watch more of his YouTube videos by following this link.

You May Also Like...  3 Great Fall Practices For Food Truck Owners

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

What Are Your Food Truck Goals For 2018? FoodTruckrs, with a new year approaching fast, we figured we would ask you the question that so many people are thinking about. Here it is: What are your food truck goals for 2018? Are you wanti...
A Special FoodTruckr Announcement from Pat Flynn Hey FoodTruckrs! Pat Flynn here. I don’t write too much for the FoodTruckr blog, but today is a special day. So I asked my awesome team if I could be the one to share the exciting news. Are you ready ...
FS019- What’s it REALLY Like to Start a Food Truck with Gina from Get the Scoop Starting a food truck is a dream that is very much alive in today's world, and many chefs and entrepreneurs are making that dream come true. Like with anything awesome, however, it's not always...
Why It’s Okay If Entrepreneurs Fail In The Food Truck Industry The word "fail" gets a bad rap. After all, we don't associate some of the most successful people in the world with failure, we associate them with success. However, every successful person comes fa...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Aug. 7-13 We hope your week is off to a good start, FoodTruckrs! In hopes of making it that much better from a success standpoint, we are about to unleash every single article from last week. Make sure to dive...
FS001- Tips, Strategies and More with Mike Swaleh from Tikka Tikka Taco and The Great Food Truck Ra... We at FoodTruckr are extremely happy to welcome you to the very first episode of FoodTruckr School! FoodTruckr School is a podcast dedicated to helping you take your food truck business to the ...
Foods That Your Customers Would Love To See During This Time Of The Year Spring is here, which means summer is right around the corner. That, of course, means the busy season is almost here (for some food trucks, it might have already arrived). In the spirit of taking your...
Flashback Friday: Train Your Food Truck Employees Every business owner needs a dream team, and that is especially the case for food truck business owners. We realize that not every single employee is going to share your same passion for your food ...
Throwback Thursday: Business Lessons Food Truck Owners Can Learn From Online Entrepreneurs Whether you are a first-time food truck owner or have been conquering this industry for years, you can never afford to cut learning out of your life. The same thing goes for advice and lessons. After...
7 Ways To Increase Your Food Truck Sales There are an unlimited amount of strategies a food truck owner can throw at the wall in hopes of increasing sales; however, the key is figuring out what is actually going to stick. In the grand sch...
5 Articles That Will Help Food Truck Owners Out With Everyday Life The life of a food truck owner can be a rather busy one. After all, there are plenty of food truck owners who put in 60-plus hours a week at their food trucks (or they spend that many hours working...
Throwback Thursday: A Look Back At Last Month’s Food Truck Articles For this week's edition of Throwback Thursday, we are going to go back in time ... but not too far back. In fact, we are only going to go back about a month in time. In the spirit of that thinking, b...
5 Strategies When Food Truck Owners Are Lacking Inspiration It happens to everyone. Every once in a great while, we feel uninspired (well, hopefully that is the case, and this occurrence isn't happening more often than not). In other words, we lack inspirat...
21 Food Trucks That Food Lovers Need To Sink Their Teeth Into Over the past year or so, FoodTruckr has been featuring some amazing food trucks in highlight articles, if you will. Typically, we have been breaking up these food trucks by location, although that ha...
FoodTruckr Heroes: Baby’s Badass Burgers Tomorrow, we’re kicking off Unit 6 of the “How to Start a Food Truck” series with a lesson that’s all about branding—so it only makes sense to choose a FoodTruckr Hero for the week who’s killing it wi...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter

Leave a Comment

*