Why Mobile Kitchen Owners Should Market Their Trucks On Facebook And Grow A Messenger Subscriber List

Facebook

The food truck industry might be friendly in nature but it’s also a competitive field that has an endless amount of competition. Cooking delicious meals and implementing new recipes, unfortunately, isn’t good enough, and many owners don’t find that out until they become food truck owners.

How can owners stand out in a competitive field that seems to be growing by the day?

While many food truck owners fancy themselves chefs, they’re also business owners and need to treat their food trucks as such. That means FoodTruckrs should be implementing the latest trends in the business and marketing worlds, and that’s where marketing on Facebook and growing a messenger subscriber list come into play.

Word-of-mouth marketing and other traditional methods might work now, but “85% of customer-business relationships will be through technology” (via Forbes). Facebook Messenger marketing is going to be a big one.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

What is Facebook Messenger marketing?

In a nutshell, Facebook Messenger marketing is marketing to your customers via the Facebook Messenger app. It’s an up-and-coming way of marketing and many digital marketing experts are using it in the same way they would use email marketing. For example, instead of sending email blasts about their product and services, digital marketing gurus are optimizing those messages for Facebook chats and sending them directly to their customers and followers.

What’s the difference between messenger marketing and email marketing? Well, the biggest difference is the fact that the open rates tend to be higher with messenger marketing which means users are actually opening these messages at a higher rate than emails.

You May Also Like...  Every Food Truck Business Owner Makes Mistakes — And That's Okay

Therefore, with Facebook Messenger marketing, food truck owners can reach their customers at a higher rate, which could lead to them spreading their message and people coming to their food trucks (or whatever the owners are trying to achieve with their messenger campaigns).

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

On top of that, Facebook Messenger marketing can help you develop deeper relationships with your customers since messenger marketing is more personal than email marketing in many ways. Plus, it’s an up-and-coming marketing strategy that can help you get ahead of the competition.

Now that you have a better idea of what Facebook Messenger marketing is, the next step is building — and growing — a messenger subscriber list.

Why build a messenger subscriber list?

As we stated in this article, there are plenty of benefits of growing a messenger subscriber list, such as going where the competition hasn’t been yet and also engaging in a more effective and efficient way with your food truck customers.

It might be easier for you to grow as well since your food truck is likely already on Facebook and you already have fans as a result. Therefore, you won’t have to ask people to opt-in to your newsletter or go email hunting. You can simply reach out to people who want to be reached out to since they’re already following you and like what your business has to offer, which is quality food.

You May Also Like...  Lessons Food Truck Owners Can Learn From A Doer

With that in mind, keeping an email list is still a valuable marketing tactic — it’s just messenger marketing is catching on in a big way and appears to be the future.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you’re interested in taking your marketing efforts to the next level with Facebook Messenger marketing and building a messenger subscriber list, then we encourage you to reach out to Evolve Media. They are experts when it comes to those departments and can help you get started on this new digital marketing journey.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Food Truck Friday: Advice For Mobile Kitchen Owners Who Are New To The Industry In the spirit of it being Food Truck Friday, we are about to unleash a ton of advice that is perfect for folks who are new to the mobile kitchen industry. If you can relate, then we highly recommen...
Let There Be Food Trucks: Why Cities Need to Relax Their Food Truck Rules Editor’s Note: Today we’re excited to present a brand new guest post from Emily Farnan. Emily is one of the writers at MakeItCheaper.com, a UK-based website dedicated to helping business owners find n...
2 Guides That Are Perfect For Aspiring & Current Food Truck Owners Alike We want to make this as short and sweet as possible so you can take advantage of the two guides the FoodTruckr team created for aspiring and current food truck owners alike. So, without wasting any...
Menu Mistakes Food Truck Owners Can Easily Avoid If you are a food truck owner, then it is easy to come to this conclusion: Running a food truck business has many different components, and being a master chef is certainly not the only one. With t...
Things Sit-Down Restaurants Do Well That Food Trucks Should Implement Sit-down restaurants have their fair share of perks and downfalls. Likewise, food trucks also have their fair share of perks and downfalls. With that said, we live in a time and place where mobile kit...
Street Food Rules And Regulations Food Truckers Should Know About Editor’s Note: Today we’re excited to present a post from Ronald Mccarthy. Food trucks seem to be on the rise all over the country as people go down the path of being self-employed and working re...
Mistakes To Avoid When Making Videos For Your Food Truck Brand Not everyone is a professional at taking high-quality videos. Your social media game might be strong, but creating quality videos is a different story, especially if your main focus is creating a vide...
The 12 Days of FoodTruckr: 3 Cool Promotions On the third day of Christmas, FoodTruckr’s giving you… Three Cool Promotions! In the spirit of giving, today’s FoodTruckr post is here to help you give back to your own fans. All year long, your cu...
Simple Ways To Gain New Food Truck Customers This Summer You can never have too many customers in the food truck industry. That would be like saying you have too much money. In the spirit of that thinking, below you will find some simple ways to gain new...
Equipment Breakdown Insurance For Food Trucks Food trucks rely on many pieces of equipment to operate. From the generator to the grill to the hood to the blender to the compressor to the sink -- you name it. If one of these items goes down, it co...
FoodTruckr Heroes: Destination Desserts We love food trucks with really specific philosophies, but it’s even better when a truck’s mission supports a truly important cause. Today’s FoodTruckr Hero is a non-profit “social venture bakery” out...
Advanced Food Truck Tactics: Stop Getting Screwed By Crap Events If you're already running a food truck, there's something we need to talk about. Because I'll put money on the fact that you either have been or currently are getting screwed by crap events. To help, ...
Common Goals Food Truck Owners Should Shoot For Everyone has different goals and dreams in the food truck industry. Not everyone wants to open up 10 food trucks. Some people do. Some people want to grow even bigger than that. There are many w...
2 Unique Ways To Stay Motivated When You Want To Quit As A Food Truck Owner No matter what profession/job/career/industry it might be, everyone feels like quitting at some point. Spoiler alert: The food truck industry is no exception. Food truck owners not only have to ...
Top 10 FoodTruckr Articles Of 2017: September Edition With fall almost here and winter right behind it, now more than ever, FoodTruckrs need to make a push toward yearly goals. And we plan on helping you do exactly that via an overwhelming amount of a...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter