Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.
If you want to succeed in the food truck industry right off the bat — which why wouldn’t you? — then you will hustle like you have never hustled before.
Along the way, you should also add these two things into the mix. The sooner, the better.
Why should you add catering and food truck events into the mix right away? Well, because gaining customers might not be the easiest feat right off the bat. To combat that, you can go to the customers by entering food truck events and landing catering gigs.
Not only will these two things add more streams of income (spoiler: that is a must for any business, and a huge benefit) but they will allow you to get your name out there in the process. This is huge since you are the new guy on the block, and it will surely help you out with branding as well.
Ideally, more catering gigs/events will lead to more people finding out about your food truck, which should lead to more customers and sales.
If you are new to the food truck industry, then you likely don’t know which meals are going to be hits and which ones are going to be duds. Therefore, why not try out everything right off the bat? How can you do that? Simple. By changing up the menu in some fashion and/or incorporating specials.
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If a special or change in the menu doesn’t work, then you know not to add that menu item in the future. If the opposite rings true, then you might want to add that special early and often, or add the item to your menu permanently.
On top of that, it’s never a bad idea to change things up on your customers in the form of a new meal. In fact, that little trick alone could lead to your customers venturing to your truck to try out the new meal (note: that will really be the case if you have a strong following, especially when it comes to social media, and you make this new item known).
Looking to start your own food truck? Prestige Food Trucks can do wonders for you in that department.
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