Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.
Now that summer is here, food trucks are really going to start taking over.
With that in mind, what do you plan on doing this summer to make your food truck business more successful than it was last summer?
What strategies do you plan on incorporating?
To help you out with that process, we’re about to highlight three food truck strategies below. Whether you use them or they inspire you to come up with new strategies, we hope they can help you out in some way this summer.
The idea behind a summer giveaway is to lure more customers to your food truck and to also get people excited about your business. Food has a special power and people tend to get excited about food promotions as a result. Surely, some form of summer deal will have the same effect at your mobile kitchen.
Just as an idea, you could have a happy hour for some of your hottest food items during a certain period of time each day in July.
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Making your business, let’s say, fun isn’t as easy as snapping your fingers, and the same thing goes for building a community and atmosphere that people enjoy.
However, if your food truck is not like this, and you want it to be, then you can start by making subtle changes.
While every business is different, and the right personnel will go a long way in this department, you can start by engaging more with your followers on social media. You can also decorate your food truck when a holiday is near, play upbeat music, etc.
Regardless, if your food truck acts like a community, then that will certainly be a major benefit to your customer service department.
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RELATED: What Held Your Food Truck Business Back Last Summer?
If you want to see different results, then you, more likely than not, have to include different strategies.
With that said, if you wanted to enter more food truck events last summer or hold more catering gigs but didn’t, then we encourage you to take the necessary steps to make those things happen this summer. If you want an easier summer in terms of focusing on your normal locations, then do that.
The point is to make real changes so you can see real results, and have the food truck business of your dreams. Just remember, you are the business owner and chef and you also hold the keys to your success and happiness when it comes to your professional life.
If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!
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This post was last modified on June 28, 2018
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