FoodTruckr | How to Start and Run a Successful Food Truck Business https://foodtruckr.com Wed, 12 Dec 2018 07:47:15 +0000 en-US hourly 1 FoodTruckr | How to Start and Run a Successful Food Truck Business FoodTruckr | How to Start and Run a Successful Food Truck Business pat@foodtruckr.com pat@foodtruckr.com (FoodTruckr | How to Start and Run a Successful Food Truck Business) 2014 | Flynndustries, LLC How to Start, Run and Grow a Successful Food Truck Business FoodTruckr | How to Start and Run a Successful Food Truck Business http://foodtruckr.com/wp-content/uploads/powerpress/ftr-podcast.png https://foodtruckr.com Mistakes To Avoid When Making Videos For Your Food Truck Brand https://foodtruckr.com/2018/12/mistakes-to-avoid-when-making-videos-for-your-food-truck-brand/ https://foodtruckr.com/2018/12/mistakes-to-avoid-when-making-videos-for-your-food-truck-brand/#respond Wed, 12 Dec 2018 03:56:06 +0000 https://foodtruckr.com/?p=14813 Not everyone is a professional at taking high-quality videos. Your social media game might be strong, but creating quality videos is a different story, especially if your main focus is creating a video as fast as possible for your food truck brand so you can get back to what you’re an expert at — cooking […]

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Brand

Not everyone is a professional at taking high-quality videos. Your social media game might be strong, but creating quality videos is a different story, especially if your main focus is creating a video as fast as possible for your food truck brand so you can get back to what you’re an expert at — cooking delicious meals.

Mistakes arise when making videos for your brand, and a lot of them are common.

Luckily, Ian Smith, a partner of FoodTruckr and the owner of Evolve Media, created this awesome video that points out mistakes people make when creating videos for their brand.

We will be highlighting these mistakes to ensure you create quality videos that resonate with your customers and followers.

As a friendly reminder, these mistakes are common among everyone, which includes digital marketers, businesses, and, yes, food truck owners as well.

Mistakes To Avoid When Making Videos For Your Food Truck Brand

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4.) Not having an attention-grabbing hook right away

If you want to attract prospective customers and gain their attention, then you need to have an attention-grabbing hook within the first 5 to 10 seconds of your video.

There are thousands upon thousands (more like millions) of videos that are uploaded to Facebook on a daily basis. If you don’t hook people immediately, then they won’t finish your video and will move on to the next one.

What will you talk about in the video? Why should a follower, fan, or potential customer devote his or her time to the video in question?

You sell (and, of course, cook) food for a living, and you need to take your sales game to video by selling people on why they should tune in to your video. It helps that your videos are likely going to consist of food that will have people drooling.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

3.) Overthinking the entire process

As Smith points out, your video doesn’t have to be flooding with high-production value to stand out. You don’t need the fanciest camera or microphone to grab people’s attention. Unless you have the oldest phone on the planet, your smartphone will do the trick.

As long as the viewer can see and hear your video (although “85% of Facebook users watch videos with the sound off”), you will be fine. A selfie video feels less like an ad than a high-production video. Not to mention, your customers can get to know the real you, as well as learn some of your quirks and interests, through a video that’s taken with your smartphone.

Don’t be nervous, be yourself, and don’t overthink the process.

2.) Not respecting the viewer’s time

You should be quick, to the point, and deliver value.

What you shouldn’t do: Ramble and not stay on topic.

How can you stay on topic and not ramble? Have a pre-planned or bulleted list of what you want to cover in the video. Sticking to the list is important because it’s exactly what you want to say and convey to your customers.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

1.) Not having a solid call to action (CTA)

Whether it’s eating at your food truck, visiting your website, or even “clicking on the link below,” you need to have a good CTA in mind before you start recording … and then tell your viewers about that CTA during the video (in most cases, it should come at the end).

Make the CTA relevant to the content and what you’re talking about in the video. For example, if you’re doing a recipe video in which you’re creating a meal, you can incorporate a CTA of persuading people to go to your food truck so they can try the recipe, or you and your food truck will be at a specific location and at a specific time and day. In both cases, the CTA involves attracting customers to your truck.

While most food truck owners are probably more focused on their food, we hope FoodTruckrs now have a better idea of what to avoid when making a video. By avoiding these mistakes, your videos will get more engagement and views, and your food truck might even gain more customers.

If digital marketing isn’t your strong suit, then we encourage you to check out Smith’s agency. You can also watch more of his YouTube videos by following this link.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Mistakes To Avoid When Making Videos For Your Food Truck Brand appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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10 Reasons To Become A Food Truck Owner In 2019 https://foodtruckr.com/2018/11/10-reasons-to-become-a-food-truck-owner-in-2019/ https://foodtruckr.com/2018/11/10-reasons-to-become-a-food-truck-owner-in-2019/#respond Fri, 16 Nov 2018 17:22:05 +0000 https://foodtruckr.com/?p=14601 How long have you wanted to become a food truck owner? Has it been weeks? Months? Years? What’s holding you back? Perhaps it’s the money aspect since you need funds to start a food truck business. Maybe you just don’t know where to start, or you dread the business side of running a food truck. […]

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2019

How long have you wanted to become a food truck owner? Has it been weeks? Months? Years?

What’s holding you back?

Perhaps it’s the money aspect since you need funds to start a food truck business. Maybe you just don’t know where to start, or you dread the business side of running a food truck.

Whatever the case might be, another year is about to pass, another year you could have been a food truck owner.

While everyone’s journey is different and there’s likely a reason why you haven’t fully committed yet, here are 10 reasons to become a mobile kitchen owner in 2019.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

10 Reasons To Become A Food Truck Owner In 2019

  • To Escape A Dead-End Job
  • You Will Never Have To Worry About The 9-5 Life Again
  • There’s No Cap On How Much Money You Can Make
  • You’ll Get To Be Your Own Boss
  • Your Life Will Be More Fulfilling
  • You Can Turn Your Food Truck Into A Catering Machine (And Travel To Awesome Events)
  • The Big One: Cook Food For A Living
  • There’s No Need To Put Off Your Dreams Any Longer
  • A Food Truck Business Can Morph Into Bigger Dreams
  • You Can Make A Real Difference

10.) To Escape A Dead-End Job

You might be at a job you love, but if your dream is to become a food truck owner, then you might also be at a dead-end job because it doesn’t lead to you becoming a food truck owner (and there’s no advancement in sight). You won’t escape a dead-end job until you put a plan in place and take action.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

9.) You Will Never Have To Worry About The 9-5 Life Again

The 9-5 has a bad reputation. After all, no one wants to be stuck at a desk doing the same thing five days a week. Well, if you become a food truck owner, you can kiss the 9-5 life goodbye. While food trucks work a lot of hours — a big reason behind that is because they want to — they are typically not stuck in one spot for eight hours a day. They are traveling around town and serving new customers and meeting people they have never met before while making them happy with their food. If nothing else, food trucks typically don’t run on 9-5 schedules.

8.) There’s No Cap On How Much Money You Can Make

This is one of the biggest reasons why people follow their dreams. Yes, passion plays a big role, but there’s something exciting about working at a job that has no cap on how much money you can make. As a food truck owner, that will definitely be the case for you.

7.) You’ll Get To Be Your Own Boss

Here’s yet another perk that will come true the moment you become a food truck owner. Not everyone is cut out to be an employee and take orders from a manager. As a mobile kitchen owner, you will get to run the show, which means you call all of the shots and your business will be operated exactly how you want it to be operated. Gone will be the days of taking orders from a micromanager.

Looking for Food Trucks For Sale? Check out this link for more details!

6.) Your Life Will Be More Fulfilling

There’s not much glamour (or fulfillment) in working at a job you hate and making someone you don’t like more money. Once you enter the food truck industry, your life will be more fulfilling because you will be doing what you want to do. On top of that, you will get to see all of the smiles when people bite into your amazing food … and that will be a daily occurrence.

5.) You Can Turn Your Food Truck Into A Catering Machine (And Travel To Awesome Events)

Food trucks provide a lot of variety (and streams of income) for the owners. On top of traveling to normal locations on a weekly basis, you can also incorporate catering gigs. Not only will this lead to another stream of income but it will lead to you traveling to awesome events where your food truck steals the show (and gains more customers). Weddings, reunions, festivals, parades, food truck events — no matter where you serve food, everyone will love your meals.

4.) The Big One: Cook Food For A Living

This might be the No. 1 reason why you want to join the food truck industry, for food is your passion and you want nothing more than to cook it for a living. You have amazing recipes and you’re just waiting for a platform to show them all off, and the food truck industry can be that platform. As a food truck owner, you will get to cook food for a living — you will literally get paid for your passion. How cool is that?

3.) There’s No Need To Put Off Your Dreams Any Longer

You’ve put your dreams off long enough. Unfortunately, you won’t be able to follow your dreams until you take the leap. Now’s the time to get serious about these dreams, create a plan and then take real action. Many people just like you took the leap … and now they are living out their dreams in the food truck industry. You could be next.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

2.) A Food Truck Business Can Morph Into Bigger Dreams

Our dreams tend to change over time. Luckily, a food truck business can morph into bigger dreams, such as owning multiple trucks, creating a brand that’s well-known on a national scale, franchising your trucks or even opening sit-down restaurants. Food trucks are amazing, but a food truck might only be the beginning for you.

1.) You Can Make A Real Difference

Not everyone has a chance to make a real difference at their job, but you can. Sure, on the surface, you’re cooking food for a living, but when you take into account how important food is to people, as well as how one simple meal can turn around a person’s entire day, then you can begin to realize how your future food truck can make a real difference on a daily basis. And that’s really just the beginning.

If you want to become a food truck owner, then make 2019 the year you finally did it. It’s not going to be easy, but as long as you are reasonable with yourself and stick to a plan that’s challenging yet achievable, you could become a food truck owner in no time. The point being, it might take some time to set up your business, but we, at the very least, encourage you to start that process in 2019. A year from now, you will wish you had.

Want to start up a food truck business? Let this article (preview included) help you get your journey started.

How to Write a Food Truck Business Plan

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If the idea of a business plan leaves you confused and a bit queasy—like you’ve eaten one too many fried Oreos—you’re not alone.  Many first-time and early-stage entrepreneurs like food truck owners skimp on the formalities and neglect to write business plans until it’s time to apply for a loan.

However, your business plan can do a lot more than secure funding—it also serves as a guide to take you through each step of building your business.  You can use your business plan as an accountability tool to make sure you’re staying on track with the goals you’ve set.  As you write down your goals and work through the numbers, you’ll also gain a deeper understanding of what it will really take to turn a profit.

Keep in mind that your business plan should also include growth projections and ideas for expansion.  Be realistic when it comes to profit plans, but dream big as you explore what the future could hold for your truck.  Can you see yourself expanding to a brick and mortar restaurant someday or replicating your truck concept through franchises?  Go ahead and jot those dreams down to give yourself something to work toward and to show others how serious you are about this truck.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post 10 Reasons To Become A Food Truck Owner In 2019 appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Reasons Why You Shouldn’t Make Food Truck Resolutions https://foodtruckr.com/2018/11/reasons-why-you-shouldnt-make-food-truck-resolutions/ https://foodtruckr.com/2018/11/reasons-why-you-shouldnt-make-food-truck-resolutions/#respond Mon, 12 Nov 2018 16:36:08 +0000 https://foodtruckr.com/?p=14604 While we love to see food truck owners getting motivated toward the end of the year, New Year’s resolutions are not the answer. Yes, we still want to see owners reflecting and figuring out new ways to make their businesses better in the new year, as well as eliminate things that don’t work, but SMART […]

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Resolutions

While we love to see food truck owners getting motivated toward the end of the year, New Year’s resolutions are not the answer.

Yes, we still want to see owners reflecting and figuring out new ways to make their businesses better in the new year, as well as eliminate things that don’t work, but SMART goals are much more effective. After all, stats show that more than 90 percent of people fail on their New Year’s resolutions.

You might think you’re the exception with resolutions, but there’s a smarter way to achieve success.

But first, let’s list off some reasons why you shouldn’t make food truck resolutions.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Reasons Why You Shouldn’t Make Food Truck Resolutions

While there are an unlimited amount of reasons why resolutions fail, here are some of the reasons:

  • People make resolutions when their motivation is at an all-time high, so they tend to make resolutions that aren’t achievable or resolutions that they lose sight of once things go back to normal after the first couple of weeks into the new year.
  • Many resolutions are just stating what someone wants. While it’s essential to have dreams and work toward them — just like you worked toward making your dream of becoming a food truck owner come true — you have to add deadlines and plans to goals, as well as make them achievable, relevant and measurable.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

  • Resolutions typically call for something we want to drastically change, such as never eating bad food again. Unfortunately, drastic changes tend to not stick. Goals, on the other hand, are treated like a marathon, not a sprint, which is how resolutions are treated.
  • Most resolutions happen in the mind, meaning all we do is think about making changes — we don’t actually take the necessary steps (aka taking action) to make something happen.
  • Life happens and things like responsibilities get in the way. Or we’re too busy. Or we’re burned out after a long day after work (surely, food truck owners can relate since they are known to put in double-digit hours every day). The point being, we push resolutions off to a more convenient time that might never come.
  • We don’t want to enjoy the process of getting better, of making our businesses better. We just want to see end results. Focusing on the end result is going to be discouraging because big changes take time.
  • We bite off more than we can chew. As a result, we make unrealistic resolutions that aren’t possible.
  • We rather do something else than make our resolutions come true. So many people rather take the entertainment route. They rather go out on a Friday night than stay in and put in extra work. Of course, many food truck owners aren’t like that and they are cooking up a storm on a Friday night or on the weekends in general. Nonetheless, this is one of the many reasons why resolutions fail.

Looking for Food Trucks For Sale? Check out this link for more details!

If a good majority of resolutions don’t work, then what are FoodTruckrs supposed to do?

The key is making a goal that will not only challenge you but that’s also realistic, as well as something that you can measure with numbers. On top of that, a deadline has to be attached. The final step is creating a plan that you can actually stick to. Implement that plan into your schedule and then take action.

Achieving success is no easy feat, especially in the food truck industry. While you have to work hard to break into the mobile kitchen industry, you have to work just as hard to grow your business and achieve even more success.

It’s not easy to make changes, especially when we create New Year’s resolutions when were extremely motivated. Then, we have to try to reach those absurd goals when we’re not motivated.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

Reflection should be an ongoing process and you should constantly be improving your food truck, and eliminating things that don’t work.

In terms of resolutions as a whole, we encourage you to make them SMART goals because that’s how you achieve success over a long period of time. Resolutions alone will not get the job done and they will only discourage you when you don’t make them happen.

Just in case you need a refresher on SMART goals:

Specific: What exactly do you want to achieve and why? Get very specific. Instead of saying you want to make more money at your food truck, say you want to increase your revenue by 20 percent.

Measurable: If you don’t add metrics to your goal, then you won’t be able to measure it and won’t be able to see your progress as a result. Incorporate numbers into your goals.

Achievable: It’s easy to make a huge goal, but if it’s not achievable, then you likely won’t make it happen and will get discouraged. You want your goal to be challenging, but it also needs to be something you’re capable of.

Relevant: Your goal needs to be relevant to your business. For example, adding a catering service is a relevant goal (or adding five catering jobs by March 2019). Adding 50 employees when you only have one food truck likely isn’t, although only you know what’s possible at your truck.

Time-bound: You have to add a date/timeline to your goal. This will help you stay on track and also give you an idea of when you need to achieve your goal by.

Think about what you really want to achieve in 2019 and then make SMART goals. Take action and work on those goals every single day (or whenever your schedule says to work on them). It’s fine to create resolutions, but you have to take them a step further and turn them into goals.

With winter around the corner, we thought the below article (preview included) would be relevant for food truck owners.

Nine Ways to Winterize Your Food Truck

Preview:

3. Maintain Belts and Hoses

You know how your belt feels a little tighter after Thanksgiving dinner—almost like the leather might burst? Well, cold temperatures can do the same thing to the belts inside your food truck, adding extra strain that makes them likely to stretch and snap. To get your truck ready for a long, chilly winter, have your mechanic look at all of the belts and hoses to make sure everything is still in good shape. If your city is experiencing a particularly cold winter, it’s also a good idea to perform an additional mid-season check in January. A snapped belt might not seem like a major catastrophe, but it’s the type of maintenance problem that can put your truck out of commission until an expensive tow truck or on-site mechanic shows up to get you rolling again.

4. Check or Replace Your Battery

Between the chilly temperatures, busy crowds, and holiday catering events, you’re probably working extra hard during the winter—and your truck’s battery is too. When your engine needs even more power to get started, your battery can easily give out on you on a random, cold morning without any warning. Fortunately, if you have the battery tested ahead of time, you’ll know when it’s starting to run out of steam. Though you can test your battery yourself, you will need special equipment like a voltmeter to do so. However, many auto repair shops offer free battery checks—which is easier and more reassuring for truck owners who don’t have a lot of automotive knowledge.

You should check your battery regularly anyway, but it’s even more important when the weather is cold. Low temperatures slow down the chemical reactions in the battery that give power to your truck. Since your truck needs even more power to get moving during this frigid time of year, adding a low-voltage battery into the mix is a recipe for disaster. If your truck’s battery is starting to get low, buy and install a new one right away so that you don’t get stranded on the side of the road. This isn’t the type of truck repair you should delay.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Reasons Why You Shouldn’t Make Food Truck Resolutions appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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FoodTruckr’s 15 Most-Viewed Articles From 2018 https://foodtruckr.com/2018/11/foodtruckrs-15-most-viewed-articles-from-2018/ https://foodtruckr.com/2018/11/foodtruckrs-15-most-viewed-articles-from-2018/#respond Fri, 09 Nov 2018 23:21:06 +0000 https://foodtruckr.com/?p=14602 With less than two months left in 2018, we thought now would be the perfect time to reflect on the year in the form of the 15 most-viewed articles at FoodTruckr this year. While we will be providing a preview for each article, we encourage FoodTruckrs to click on each link to read every article […]

The post FoodTruckr’s 15 Most-Viewed Articles From 2018 appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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2018

With less than two months left in 2018, we thought now would be the perfect time to reflect on the year in the form of the 15 most-viewed articles at FoodTruckr this year.

While we will be providing a preview for each article, we encourage FoodTruckrs to click on each link to read every article in its entirety.

Nonetheless, we hope you have a great end to 2018 … and happy New Year!

FoodTruckr’s 15 Most-Viewed Articles From 2018

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

15 Motivational Quotes For Food Truck Owners In 2018

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Note: If you want to join the food truck industry in 2018, then you can. If you want to take your food truck to new heights in 2018, then you can. You can do anything you want to do, and you can truly achieve as much success as you want to achieve. However, you have to be willing to put in the work, and you also have to learn from your mistakes and successes.

Helpful Business Tips For Aspiring Food Truck Owners

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These articles, in a nutshell, will give aspiring food truck owners advice when it comes to breaking into the food truck industry and succeeding in the food truck industry.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

Portland Food Trucks That Foodies Need To Try Immediately

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On top of getting a boost with their espresso, foodies might also be rather interested in their menu. After all, No Brakes Cafe & Espresso serves up winners like a breakfast burrito, quiche and so many other amazing meals. Check out their Instagram page for proof, and try your best not to drool.

How You Can Become A More Successful Food Truck Business Owner

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Your product is, of course, your food, and you should always be perfecting it. You can do that by listening to customer complaints, comments, suggestions and compliments. You can also achieve this by not getting complacent and always be thinking of ways to make your product better.

Looking for Food Trucks For Sale? Check out this link for more details!

3 Questions That Could Lead To Food Truck Success

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So many people get used to the day-to-day life at work and this leads to complacency. Unfortunately, that could lead to you not achieving as much success as possible. The sooner you give your food truck business everything you have, the sooner you will have the business of your dreams, and the sooner you will have the life of your dreams.

3 Things You Must Do To Become A Food Truck Owner

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Not only do you have to put in the work to make your dreams come true, which could take years to happen, but you have to fight off the naysayers every step of the way … and stay just as passionate as you were the very first day you decided to embark on this journey. Plus, and especially if you want to become a food truck owner, you have to do everything above and come up with a ton of money to make your dream come true.

21 Food Trucks That Food Lovers Need To Sink Their Teeth Into

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Over the past year or so, FoodTruckr has been featuring some amazing food trucks in highlight articles, if you will. Typically, we have been breaking up these food trucks by location, although that hasn’t always been the case.

3 Tweaks That Might Help Your Food Truck Business Achieve More Success

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For example, let’s say you work best in the morning. Therefore, you should do your most important tasks in the morning while your brain power is at an all-time high. Of course, we understand you can’t schedule all of your catering gigs (and normal business hours) during the mornings, but you can still do other tasks for your food truck business, such as making employee schedules, any form of paperwork, social media posts for your food truck, crunching numbers, etc.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

Reasons To Love Food Trucks

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Why this is great for owners: You don’t have to be stuck in one location. Not to mention, when you own a sit-down restaurant and the location turns out being less than desirable from a foot traffic standpoint (meaning you aren’t attracting as many customers as you thought you would), you can’t just move. The opposite rings true for food truck owners. If you don’t like your location(s) for whatever reason, you can find a different location. Not to mention, you can also go to food truck events, and catering gigs are a breeze in the sense that everything is right there in your food truck. Your business, if you will, stays the same when it comes to cooking and serving food, because your business is mobile.

3 Reasons Why Your Food Truck Business Isn’t Achieving As Much Success As You Would Like It To

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However, if you are implementing strategies that aren’t working (perhaps your social media networks aren’t doing as well as you would like), you need to make changes. Now, we aren’t saying you should be changing every little thing early and often. Every plan needs time to be carried out and executed, but if this plan has been given a shot for an extended period of time and it’s still not seeing results, then it would be in your best interest to change it, no matter what the situation might be.

3 Ways For Food Truck Owners To Gain More Money

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This is one of the easiest ways to gain more money at your food truck, because it can lead to a great deal of money in just one day’s worth of work. With that in mind, landing catering gig clients is likely easier said than done, but like with all things in life, the more you practice it, the easier it will become.

10 Things Food Truck Owners Have To Overcome

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This is something people have to overcome in any profession. Complacency could lead to you not growing, and it can surely lead to you not getting any closer to making your dreams come true. In its simplest form, complacency could lead to you going through the motions and not doing your best work.

3 Keys To Food Truck Success In 2018

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After all, your employees are not mind readers. Not to mention, if you want things to change, then you have to tell your employees about these changes. This one might sound super basic, but there are so many managers in many different fields (yes, even the food truck industry) who are seriously lacking in the communication department. If you are one of those people, then your business could take a hit in the form of things not changing, employees leaving because there is no form of communication from the top and the list could go on and on.

7 Ways To Increase Your Food Truck Sales

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Mobile ordering can help loyal customers skip the lines and receive their food faster, which really comes in handy during the busy hours known as lunchtime. Delivery, of course, makes it so your customers don’t have to go to your food truck, but for this type of service, you need to have enough employees to make it happen (among other things). Catering was discussed in great detail above, but just as an added addition, it can make a customer’s life so much easier when the customer in question needs to serve a ton of people for an event … and this person also needs to serve amazing food, which your food truck specializes in.

3 Things Food Truck Owners Typically Have To Give Up

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If you want to make it as a food truck owner, then you probably have to take a step back on your social life. This means going out on the weekends less. In general, you should be doing things to make your business better during your free time, whether that means updating menus, coming up with social media strategies, planning the employee schedule for the upcoming week, finding more catering gigs or whatever it might be.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post FoodTruckr’s 15 Most-Viewed Articles From 2018 appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Everything FoodTruckr Has Ever Published Relating To Goals https://foodtruckr.com/2018/11/everything-foodtruckr-has-ever-published-relating-to-goals/ https://foodtruckr.com/2018/11/everything-foodtruckr-has-ever-published-relating-to-goals/#respond Mon, 05 Nov 2018 12:36:07 +0000 https://foodtruckr.com/?p=14603 ‘Tis the season for making goals. After all, December is around the corner and New Year’s Eve will be here shortly after that. During this time of the year, people naturally reflect on the year they just had. They analyze what went wrong, what went right and how they can do better in the new […]

The post Everything FoodTruckr Has Ever Published Relating To Goals appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Goals

‘Tis the season for making goals. After all, December is around the corner and New Year’s Eve will be here shortly after that.

During this time of the year, people naturally reflect on the year they just had. They analyze what went wrong, what went right and how they can do better in the new year.

With that said, how did your goals go in 2018, FoodTruckrs? Did you achieve everything you wanted to achieve, or are you at least on track to do so? If not, there’s no need to stress because success isn’t solely about hitting and not hitting goals. The progress you make is the most important part.

No matter how things are turning out, we hope you can finish the year off on a good note and get 2019 started on the right track.

To help you out in that department, below we will feature everything FoodTruckr has ever published relating to goals. Every article in question will have a link and preview attached.

Everything FoodTruckr Has Ever Published Relating To Goals

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Food Truck Goals Every Mobile Kitchen Owner Should Focus On In 2017

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First and foremost, gaining more customers tends to lead to you selling more food, which leads to your food truck business making more money. With more money, you can update your equipment, expand by opening up another mobile kitchen, etc. Gaining more customers also leads to more people finding out about your lunch truck — it’s a chain reaction. This could lead to fortune, fame or you simply making a lot of people happy with your food.

Food Truck Entrepreneurs Have To Include This Ingredient When Making Goals For 2017

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Instead, your goal needs to be something along these lines: I want to increase my Facebook following by 2,000 likes in 2017. I plan on doing that by incorporating more giveaways, boosting posts that I think will do well and promoting my Facebook account more at my actual food truck. Since there are, of course, 12 months in a year, I plan on gaining 167 likes every month.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

How All Food Truck Entrepreneurs Should Approach Their Goals

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If you don’t make a plan for your goals, and if you don’t actually add them to your schedule, then you will only work on them when the time is right. You might think you will work on your goals when you have more time, or when your food truck is more established, but the time will never be right. If you don’t force your goals into your life, then you will never become as successful as you could be, and that’s a real shame.

How To Rebound From Not Hitting Your Food Truck Goals

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Maybe you didn’t hit your food truck goal because it wasn’t attainable. We understand how the goal-making process works: Your brain is running wild and you’re excited about the prospects of a goal coming true and what this goal could do for your business.

Looking for Food Trucks For Sale? Check out this link for more details!

Common Goals Food Truck Owners Should Shoot For

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Many business owners strive for growth. They want to build a franchise, a dynasty. One of the first steps in that process is having enough funds to actually make that happen, and when that does happen, opening up another food truck. Like all of the goals on this list and goals in general, all of this is easier said than done for an endless amount of reasons (it’s not easy to come up with money to purchase a second food truck and you also have to figure out how you’re going to manage both places at once). Nonetheless, this is a common food truck goal that many owners can — and should — shoot for.

Food Trucks: Do You Include These Steps When It Comes To Your Goals?

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Before you make your goal, you should do some reflecting. You need to figure out why you really want something to happen, and why you need it to happen. What do you really want in life? Your goal should benefit you. You shouldn’t make it just to make it, because that will lead to you not achieving the goal in the first place, or not getting any closer to the person you want to be.

3 Mindsets Food Truck Owners Should Adopt To Reach Their Fall Goals

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Every business owner should have this mindset. After all, you didn’t start up a business (in this case, a food truck) to be average. You started up a food truck business because you wanted to be a successful cook and have a thriving business. You think anything is possible, because with hard work, a great plan and action … anything truly is possible.

3 Questions Food Truck Owners Must Answer When It Comes To Their Goals

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We already know you are an extremely motivated person. After all, it takes some real motivation to become a food truck owner, which you did. Now is where the real fun begins, though, so make sure you are willing to go the extra mile — and then some. If you really want to make your goals come true, then you can’t get complacent. You have to be hustling nonstop. That’s how you make your goals and dreams come true.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

When Should Food Truck Owners Set Goals?

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If you’re like most people, then you set your goals around the end or beginning of the year. This is a common goal-setting time for many people because New Year’s tends to be a time of reflection, and while you’re looking at the year you just had, you realize what changes you need to make.

What Are Your Food Truck Goals For Summer 2018?

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Maybe you want to enter your first catering gig this summer, or venture to your 100th food truck event. Maybe there is a certain mark you want to hit in the sales department. Perhaps you want to make enough money to open up another food truck, or even a sit-down restaurant.

3 Reasons Why Food Truck Owners Should Never Give Up On Their Goals

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There’s nothing worse (from a job standpoint, that is) than waking up each and every morning and dreading going to work, and then dreading everything about work once you are there. You took a stand to live a more fulfilling life, to create a legacy, by becoming a food truck owner. This was the ultimate move, and you did it. You became a chef in a booming industry as opposed to being miserable at a job you did not care for (yes, everyone is different, and there are plenty of folks who loved their previous jobs when they weren’t in the food truck industry, or perhaps weren’t just owners yet).

It’s Time To Get Really Serious About Your Yearly Food Truck Goals

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It means a couple of different things: (1) It means the holiday season is rearing its head (for some places, the holiday season might have already started from a commercial standpoint), and that might be a blessing for FoodTruckrs who stay open during this time of the year for the simple fact that all of the shoppers need to eat. (2) There is only so much time left to reach your yearly goals, so now is the time to really put your foot on the gas pedal.

What Are Your Food Truck Goals For 2018?

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There are so many different people out there who will say you need to focus on one large goal, or a couple of big goals. While we understand the importance of that — because making too many goals can get overwhelming, and it might be harder to keep track of 10 goals as opposed to three — the big thing is this: You’re the one who has to follow your goals, food truck owners. Your goals are your goals (and your food truck business’) — not anyone else’s.

3 Ways To Hold Yourself Accountable To Your Food Truck Goals In 2018

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So many people make these awesome goals around the start of a new year … but then they forget about them shortly after because … well, life happens, and the goals get put on the back burner. If you are constantly reminding yourself of these goals by having them around on a piece of paper, then you might not lose sight of the big picture.

Food Truck Owners Can’t Stop Making New Goals

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Your ultimate dream was to enter the food truck industry … and you did it! You raised/saved up enough money to buy a food truck, and you are currently making and selling food at your food truck business for a living. As a result, the goal-making process is over, right? Wrong. In fact, the exact opposite rings true.

3 Valuable Food Truck Goals To Consider In 2018

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With this 2018 goal, the idea is to bring someone on to take on the daily operations at your food truck so you can spend most of your time trying to open up shop somewhere else (of course, everyone’s strategy is different), for it is rather tough to run a business that takes up 60-plus hours of your time per week and try to open up another one in the process.

How Food Truck Owners Should Approach Their 2018 Goals

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If you need to make SMART goals to achieve success, then do so. However, if you like to be more flexible with your goals so they don’t seem like a task/job/chore, then be more flexible with them. At the end of the day, you, food truck owner, are the one who has to follow the goal, so while receiving advice from an outside perspective allows you to get a … well, outside perspective, it doesn’t mean it is the answer for you.

2 Reasons Why Food Truck Entrepreneurs Really Have To Make A Push Toward Yearly Goals Now

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At the beginning of the year, you were motivated to make all of your goals and dreams come true. Motivation was literally raining down on your life (that tends to be the case when the calendar turns over to a new year).

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Everything FoodTruckr Has Ever Published Relating To Goals appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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How To Rebound From Not Hitting Your Food Truck Goals https://foodtruckr.com/2018/10/how-to-rebound-from-not-hitting-your-food-truck-goals/ https://foodtruckr.com/2018/10/how-to-rebound-from-not-hitting-your-food-truck-goals/#respond Mon, 29 Oct 2018 18:23:23 +0000 https://foodtruckr.com/?p=14218 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has […]

The post How To Rebound From Not Hitting Your Food Truck Goals appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Goals

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

All goals aren’t created equal.

As a result, some people struggle to hit their goals and some people achieve massive success when they do hit these tougher-to-reach goals.

If you recently failed to achieve a goal (or come up short on a goal in the future), then we encourage you to incorporate the approaches below.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How To Rebound From Not Hitting Your Food Truck Goals

  • Learn From Your Missteps And Make Changes
  • Make Your Goals More Attainable
  • Look At The Positives

Learn From Your Missteps And Make Changes

Why did you not hit a goal? Was it something you did wrong? Something an employee did wrong? Maybe a gig didn’t go your way? Maybe there are multiple things you can point to when it comes to this misstep?

No matter what the case might be, you should analyze why you didn’t hit a goal, learn from this situation and incorporate real strategies so it doesn’t happen again. If you don’t learn from your mistakes and then make changes, you will never be where you want to be.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

Make Your Goals More Attainable

Maybe you didn’t hit your food truck goal because it wasn’t attainable. We understand how the goal-making process works: Your brain is running wild and you’re excited about the prospects of a goal coming true and what this goal could do for your business.

Here’s the deal: Sometimes you have to take baby steps to get to where you want to be. We all want to skip the line and land at our dream life, but we have to gradually arrive there. Take a step back, make your goal more attainable (but still challenging) and get back to work.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

RELATED: Common Goals Food Truck Owners Should Shoot For

Look At The Positives

If you beat yourself up over a missed goal, your confidence could take a hit and stress could come flooding in. While you have to reflect on what went wrong and what you can do differently next time, you also need to look at the positives.

If you really want to take a step forward with your food truck business, then you can’t solely label your goals as “failures” and “successes.” After all, you might have come up short on a goal, but you might have taken your business to another level in the process.

A positive outlook on your goals (and in life) is a must-have for a food truck business owner.

Looking for Food Trucks For Sale? Check out this link for more details!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post How To Rebound From Not Hitting Your Food Truck Goals appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Ways To Lead Your Food Truck Team https://foodtruckr.com/2018/10/ways-to-lead-your-food-truck-team/ https://foodtruckr.com/2018/10/ways-to-lead-your-food-truck-team/#respond Mon, 22 Oct 2018 18:23:21 +0000 https://foodtruckr.com/?p=14217 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has […]

The post Ways To Lead Your Food Truck Team appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Team

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

There are an endless amount of tips and tricks a manager can incorporate to lead his or her food truck team. Instead of getting into every tip out there, we want to focus on three manageable ingredients that you can start incorporating at your mobile kitchen today.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Ways To Lead Your Food Truck Team

  • Have A Healthy Combination Between Work And Play
  • Don’t Micromanage Too Much
  • Make Communication A Key Ingredient

Have A Healthy Combination Between Work And Play

You’re operating a kitchen and you should take it seriously as a result; however, if you don’t create a fun environment, then your employees might not enjoy coming to work, it will feel more like a (bad) job for everyone involved (you included) and you won’t create an atmosphere that customers want to be around.

Everyone’s managing styles are different, but showing that you can lead by example (hard work in the kitchen) and also spread joy and happiness is a huge win for the atmosphere and community surrounding your truck. This is not an easy thing to achieve, but you know what it looks like when you see it — and the customers will as well.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

Don’t Micromanage Too Much

Your food truck business is your pride and joy, so you want things done a certain way. You might even be a perfectionist. However, you have to do your best to not micromanage too much. Employees will feel uncomfortable if you’re always looking over their shoulders or telling them they should do a task a certain way, especially when their way of doing a task is still getting the job done efficiently and effectively.

You, of course, need to be thorough in the beginning and map out exactly what your employees should be doing — and monitor them closely, as well as give tips and feedback, when they’re first starting — but once your employees have done the job long enough and feel comfortable, you should drop the micromanaging card altogether.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

RELATED: 10 Things A Successful Food Truck Business Tends To Have

Make Communication A Key Ingredient

There are some things that you shouldn’t tell your employees, but, for the most part, communication should be a key ingredient. Your employees shouldn’t be in the dark every time they come to work. In fact, when you communicate things (such as strategies, new locations, new meals, etc.), they will feel like they are part of a team, they won’t be thrown off guard (assuming you don’t tell them things last second) and morale could get a boost.

Communication can take your business to the next level, and a lack of it can lead to operations not running smoothly, for starters.

Looking for Food Trucks For Sale? Check out this link for more details!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Ways To Lead Your Food Truck Team appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Common Goals Food Truck Owners Should Shoot For https://foodtruckr.com/2018/10/common-goals-food-truck-owners-should-shoot-for/ https://foodtruckr.com/2018/10/common-goals-food-truck-owners-should-shoot-for/#respond Wed, 17 Oct 2018 17:32:24 +0000 https://foodtruckr.com/?p=14304 Everyone has different goals and dreams in the food truck industry. Not everyone wants to open up 10 food trucks. Some people do. Some people want to grow even bigger than that. There are many ways to take your food truck business and not every path is going to be the same. With that said, […]

The post Common Goals Food Truck Owners Should Shoot For appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Goals

Everyone has different goals and dreams in the food truck industry.

Not everyone wants to open up 10 food trucks. Some people do. Some people want to grow even bigger than that.

There are many ways to take your food truck business and not every path is going to be the same. With that said, we’re going to visit some common goals food truck owners should shoot for. And, no, that doesn’t mean owners have to add every goal to their list — we’re just trying to help out during the goal-making process and also map out what’s possible in this industry.

Note: While these goals might be common in terms of being achieved by many owners, that doesn’t mean they aren’t challenging.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Common Goals Food Truck Owners Should Shoot For

  • Opening Up Another Food Truck
  • Starting A Sit-Down Restaurant
  • Increasing Sales And Making More Money
  • Hiring A Manager To Open Up Your Schedule
  • Being Known As A Business That Cooks Amazing Food And Has Excellent Customer Service
  • Having Fewer Things Go Wrong
  • Not Having To Rely On One Source Of Income
  • Serving At Top-Notch Locations And Events
  • Having A Business That Allows You To Go On Vacations
  • Making Your Dream Job A Reality

10.) Opening Up Another Food Truck

Many business owners strive for growth. They want to build a franchise, a dynasty. One of the first steps in that process is having enough funds to actually make that happen, and when that does happen, opening up another food truck. Like all of the goals on this list and goals in general, all of this is easier said than done for an endless amount of reasons (it’s not easy to come up with money to purchase a second food truck and you also have to figure out how you’re going to manage both places at once). Nonetheless, this is a common food truck goal that many owners can — and should — shoot for.

9.) Starting A Sit-Down Restaurant

Many owners couldn’t open a sit-down restaurant because it was too much money, or they wanted to be able to focus on everything at once, so they went the food truck route. With that said, opening a sit-down restaurant is a no-brainer goal.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

8.) Increasing Sales And Making More Money

This is everyone’s goal (at least the making more money part), let alone a food truck owner’s goal. It’s rather simple: Increasing sales and making more money could lead to more money in an owner’s bank account, a higher salary for employees and an owner being able to do more since money tends to have that effect on a business. It can also lead to fewer worries and an owner being able to focus on bigger picture things, such as opening another truck or expanding in any of its forms.

7.) Hiring A Manager To Open Up Your Schedule

This is a very attainable goal for many food truck owners … but that doesn’t mean every owner wants to achieve it. After all, many owners opened a food truck in the first place so they could have full control of what goes on at their business and so they could cook food for a living. However, hiring a manager could open up an owner’s schedule in a big way because an owner wouldn’t, ideally, have to worry as much about the day-to-day tasks, or could simply have a thriving business and just overlook things.

Looking for Food Trucks For Sale? Check out this link for more details!

6.) Being Known As A Business That Cooks Amazing Food And Has Excellent Customer Service

Everyone wants to create a legacy, and a great goal for a food truck owner in the legacy department would be creating a business that’s known for its food and customer service. In fact, that’s “the dream” for many mobile kitchen owners.

5.) Having Fewer Things Go Wrong

This is a tough goal to incorporate because it’s not always easy to monitor or control. So many things can go wrong at a food truck business, no matter how big or small. You could run out of a certain food item (which is likely a blessing, especially when compared to not selling enough food to stay open). Angry customers could arise. Your fryer could break (if you have a fryer). You could get a flat tire. A catering client could cancel last minute. You might have to cancel last minute. A million different things could go wrong, but being able to minimize these failures is an obvious goal to have.

4.) Not Having To Rely On One Source Of Income

This isn’t every owner’s goal. Some owners want to travel from one location to the next and keep things as simple as possible in the process. Of course, some owners also want to branch out with catering services, food truck events, selling product and not having to rely on one source of income in general. The important question to ask yourself with this goal: What service will actually provide value to my business and customers? Those are the types of streams you should be looking for — if you can provide more value, then the money will follow.

3.) Serving At Top-Notch Locations And Events

Sometimes you luck into a good location, sometimes you have to join the “waiting list” before you land it and sometimes you just get it or earn it. The same thing goes for food truck events. No matter how you get the ideal locations and have the pleasure of appearing at top-notch events, this is a goal that many food truck owners strive for — and it’s an attainable goal on top of that.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

2.) Having A Business That Allows You To Go On Vacations

Some people start a business so they can eventually sell it (and make a lot of money, gain credibility, etc., in the process). Many people joined the food truck industry because they didn’t have freedom or flexibility in their old jobs. While you can’t just take off a bunch of days if you plan on seeing success as an owner (especially in the beginning), vacations, flexibility and freedom are all viable paths with a food truck.

1.) Making Your Dream Job A Reality

All the money, locations, bells and whistles and popularity won’t mean a thing if you’re not happy, making this the most important goal on the list for many food truck owners. Making your dream job a reality — doesn’t that sound nice? That, more likely than not, is why you became a food truck owner in the first place, and your dream job might already be a reality as a result.

If one of your goals revolves around catering, then we encourage you to read the article below:

How to Run a Food Truck 25: Set Up a Catering Business

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After identifying what types of events you want to serve, it’s time to begin considering what you’ll offer and how much you want to change or keep the same from your current menu. Catering opens up a lot of new options that aren’t logistically viable for FoodTruckrs doing street service and events, but it can also present a world of new challenges. There are three main concerns you’ll need to balance: your responsibility to your clients, what people want, and the pace of catered events.

First and foremost, it’s important to note that as soon as someone signs a catering contract with you, that person is no longer just one of your truck’s customers—he or she is your client, and that means you have a much greater responsibility to maintain your commitments and meet the client’s expectations. Don’t offer anything to your catering clients that you aren’t absolutely positive you can deliver—and always have a backup in place. You might be able to easily skip your downtown lunch stop if you come down with the flu (and deal with the income loss later), but your catering client will still have an event full of hungry attendees that need to be served, and you can’t just cancel on him or her. Figure out your backup plans in advance.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Common Goals Food Truck Owners Should Shoot For appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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10 Articles That Will Help FoodTruckrs Finish 2018 On A Strong Note https://foodtruckr.com/2018/10/10-articles-that-will-help-foodtruckrs-finish-2018-on-a-strong-note/ https://foodtruckr.com/2018/10/10-articles-that-will-help-foodtruckrs-finish-2018-on-a-strong-note/#respond Tue, 16 Oct 2018 14:21:23 +0000 https://foodtruckr.com/?p=14303 It’s not always easy to finish the year off on a strong note, especially if 2018 has thrown its fair share of obstacles your way. Nonetheless, we hope the collection of articles below can help you do exactly that. 10 Articles That Will Help FoodTruckrs Finish 2018 On A Strong Note Sign up to receive […]

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2018

It’s not always easy to finish the year off on a strong note, especially if 2018 has thrown its fair share of obstacles your way.

Nonetheless, we hope the collection of articles below can help you do exactly that.

10 Articles That Will Help FoodTruckrs Finish 2018 On A Strong Note

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Six Seasonal Strategies to Delight Fans in December

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Finally, make each fan’s experience at your truck a memorable one by adding those special small touches that transform a lunch from “delicious” to “WOW.”  Think of something like the iconic holiday red cups Starbucks uses each year or the big red plastic bags with snowflakes you see at Target during the holiday season.  These simple touches cater to fans who are in the spirit of the season and who are excited to see holiday reminders everywhere they go.

Whether you invest in some holiday-themed cardboard containers for your dishes or tie a festive ribbon around each to-go box, a little bit of seasonal cheer makes your truck stand out in your customer’s mind.  And the next time that customer heads out for a day of holiday fun and shopping, he or she will visit your truck for the small burst of celebratory cheer you have to offer.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

Food Truck Branding 101: Build a Brand That Rocks

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In many ways, your brand is defined by all the ideas your customers have about you. When they see your truck, they remember the experience they had last time or the great review they read about you on Yelp. They think of how quickly you served a long line of customers during a lunch rush or how each of your recipes is inspired by your grandmother’s home-cooked meals. These expectations are important because they encourage people to return over and over again—but they also matter because once you’ve given people an idea of what to expect, you must continue to deliver it.

Your brand is effectively your company’s promise to your customers—but be sure you don’t confuse branding with advertising. There’s an easy way to remember the difference between the two. Ads explicitly tell customers to come to you, while your brand silently communicates who and what you are. Fast food chains like Wendy’s and Burger King spend lots of money on TV and radio spots that bring people in the door, but at the end of the day, it’s their brands (the promise and expectation of affordable food served fast) that keep people coming back.

Nine Ways to Winterize Your Food Truck

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Flat tires are the pits. An inconvenience to anyone driving a regular car, a flat can quickly become a devastating loss of business for a food truck owner. That’s not good this time of year. So, during the winter, you need to monitor your tire pressure carefully because cold weather makes the air pressure in your tires dip. You could lose up to 1PSI for every 10 degrees the temperature drops—and when your tires are low on air, you’re much more likely to get a flat. Properly inflated tires also distribute the weight of your truck more effectively and help you get better traction on the road in order to keep you safer during snowy, wet, or foggy driving conditions. Get yourself into the habit of checking your tires first thing each morning when temperatures are often the coldest.

Looking for Food Trucks For Sale? Check out this link for more details!

How to Run a Food Truck 07: Run Promotions to Inspire Fan Loyalty

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Do It the Right Way: The key to this type of promotion is consistency. You can create any type of special offer that you like and run it on any day you want, but you need to stick to it so that fans know what and when to expect their discounts. These sales don’t have to be big or outrageous (and in fact, it’s usually best if they’re not since you don’t know what kind of demand you’ll encounter down the road), but they do need to happen on a regular schedule.

Be Sure to Avoid: As we mentioned above, it’s best to keep regular promotions to a minimum or moderate discount, especially while you’re still starting out. Because the most important part of these types of offers is consistency, you don’t want to get yourself into a situation in which you have to discontinue the promotion because you’re losing too much due to high demand. Keep regular promotional discounts to a manageable amount. Though that amount will definitely vary from truck to truck, a good guideline to use is to make sure you’re still erring on the side of the profit. Save the loss leaders for one-off sales and special events.

How to Run a Food Truck 05: Deliver Excellent Customer Service

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You can make the best first impression possible by ensuring that your greeting is sincere. Though we recommend staying upbeat and positive in your approach, it’s most important to know your own style. If you’re the furthest thing away from perky in your day-to-day life, putting on a chipper face might come out looking a little forced and disingenuous. Remember how thankful you are for your customers and allow that feeling of gratitude to guide your greetings—a simple, heartfelt “Hey there! What can I get for you?” accompanied by an honest smile is preferable to a bored, surly, “Hi, what do you want?” any day.

The 12 Days of FoodTruckr: 7 New Things to Sell

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We’re hoping today’s new post will bring all of you who are getting ready to start your own food trucks a little inspiration. Though many aspiring food truck owners know exactly what they want to cook before they get started, we also hear from many of you who are still searching for the perfect idea. With that in mind, we thought we’d bring you a few new ideas today to help you get the creativity flowing. Grilled cheese trucks and dessert trucks are definitely all the rage (and will always be some of our absolute favorites!), but we’d also love to find some trucks specializing in these new cuisines.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

How to Run a Food Truck 01: Train Your Food Truck Employees

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In addition to teaching your team about the culture and values that drive your truck’s daily operations, there are a number of more clear cut procedures and tasks that new employees will also need to learn before they can be trusted to operate your truck. Once you have a larger team in place, you may be able to hire individual people to be in charge of separate categories—but for now, we recommend making sure that each person working on your truck is cross-trained and capable of performing every one of the following procedures. You never know when someone may call in sick or have a personal emergency that keeps him or her from coming in, and it’s important to have another person who can keep the truck running available.

The 12 Days of FoodTruckr: 6 Ways to Find Your Spirit

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Though winter can make it tough for some food trucks to hit their regular street stops, the season can also open up new opportunities for other trucks to attend events and festivals! Many cities hold holiday-themed community events and food truck festivals in December. Find out what’s happening in your city and take your truck to where the people are spending their time.

How to Run a Food Truck 09: Prepare for the Off-Season

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Catering is one of the best ways food trucks can supplement street sales all year long, but it’s especially effective during the cold winter months when your customers don’t feel like braving the snow to get to your truck’s window. Though people in your city might consider food trucks to be a warm weather-exclusive destination, they’ll be eager to enjoy your delicious meals during any month if you’re willing to bring the food to them. From corporate events to birthday parties, people need food all year long—and there’s no better way for you to make up for slow street sales than with a large catering contract that will serve 50 or more people at a single stop.

The 12 Days of FoodTruckr: 12 Reasons We Love Food Trucks

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Now, it’s no secret that we love food trucks—but today, we wanted to go into a little more detail and explain exactly why something as simple as a restaurant on wheels is so very special. With that in mind, we’re proud to present the 12 reasons we love food trucks!

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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Rock The Last 3 Months Of 2018 With These Food Truck Tips https://foodtruckr.com/2018/10/rock-the-last-3-months-of-2018-with-these-food-truck-tips/ https://foodtruckr.com/2018/10/rock-the-last-3-months-of-2018-with-these-food-truck-tips/#respond Tue, 16 Oct 2018 02:20:25 +0000 https://foodtruckr.com/?p=14219 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has […]

The post Rock The Last 3 Months Of 2018 With These Food Truck Tips appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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2018

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

With 2018 down to its final three months, we wanted to give food truck owners three tips. The hope is that these three tips can help you rock the last three months of the year.

Check them out below and we hope you’re well on your way to achieving all of your food truck goals this year.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Rock The Last 3 Months Of 2018 With These Food Truck Tips

  • Set Up Your Catering Gigs For The Rest Of The Year (And Beyond)
  • Don’t Forget To Winterize Your Truck
  • Find Central Locations

3.) Set Up Your Catering Gigs For The Rest Of The Year (And Beyond)

The reasoning behind this is simple: As the temperatures start to drop, it’s going to be harder to attract people to your food truck. Your revenue could take a hit as a result. Of course, you will always have loyal customers who travel to your mobile kitchen, even in frigid temperatures. However, you can supplement your income (and know you have money coming in) when things get slow if you set up catering gigs ahead of time.

This is easier said than done, but if you have a good track record and a following, then setting up catering jobs might come easy for you.

Adding a catering service during the offseason can help you make more money and can lead to you reaching new customers who have never eaten at your truck before.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

2.) Don’t Forget To Winterize Your Truck

While getting your truck ready for the winter might not sound glamorous, it’s something that needs to be done, whether you plan on staying open during the winter or not.

Routine maintenance will make the process that’s winterizing your food truck easier. You’ll also want to make sure you have good snow tires and windshield wiper blades (something that tends to go under the radar far too often with vehicles).

We also encourage food truck owners to read the article below…

RELATED: Nine Ways to Winterize Your Food Truck

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

1.) Find Central Locations

What do we mean by this? Find locations that are flooding with people no matter what time of the year it might be, such as downtown hotspots, business districts, apartment buildings or outside of gyms. Being able to rely on a few (or even one) location where there are a lot of people will help ensure that money is coming in no matter what time of the year it might be.

October, November and December (and beyond) might be tough for food truck owners since there’s likely going to be less foot traffic and it’s almost the offseason in the food truck industry, but there are ways to counter it. We hope the three strategies above can help.

Looking for Food Trucks For Sale? Check out this link for more details!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Rock The Last 3 Months Of 2018 With These Food Truck Tips appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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