FoodTruckr | How to Start and Run a Successful Food Truck Business https://foodtruckr.com Thu, 19 Jul 2018 23:04:19 +0000 en-US hourly 1 FoodTruckr | How to Start and Run a Successful Food Truck Business FoodTruckr | How to Start and Run a Successful Food Truck Business pat@foodtruckr.com pat@foodtruckr.com (FoodTruckr | How to Start and Run a Successful Food Truck Business) 2014 | Flynndustries, LLC How to Start, Run and Grow a Successful Food Truck Business FoodTruckr | How to Start and Run a Successful Food Truck Business http://foodtruckr.com/wp-content/uploads/powerpress/ftr-podcast.png https://foodtruckr.com Throwback Thursday: A Look Back At The 10 Most-Viewed FoodTruckr Articles From August 2017 https://foodtruckr.com/2018/07/throwback-thursday-a-look-back-at-the-10-most-viewed-foodtruckr-articles-from-august-2017/ https://foodtruckr.com/2018/07/throwback-thursday-a-look-back-at-the-10-most-viewed-foodtruckr-articles-from-august-2017/#respond Thu, 19 Jul 2018 23:04:19 +0000 https://foodtruckr.com/?p=13258 For this week’s edition of Throwback Thursday, we’re going all the way back to August 2017. With that in mind, we will be featuring the 10 most-viewed FoodTruckr articles from August 2017 below — you know, since August 2018 is right around the corner. In hopes of getting a full dose of food truck advice, […]

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Throwback Thursday

For this week’s edition of Throwback Thursday, we’re going all the way back to August 2017.

With that in mind, we will be featuring the 10 most-viewed FoodTruckr articles from August 2017 below — you know, since August 2018 is right around the corner.

In hopes of getting a full dose of food truck advice, make sure to click on the link for each article (a preview will be provided for every article in question as well).

Throwback Thursday: A Look Back At The 10 Most-Viewed FoodTruckr Articles From August 2017

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Food Truck Safety Tips For Mobile Kitchen Owners

Preview:

Safety is an absolute must in the food truck industry, which is why we will be diving into some of the best food truck safety tips that have been unleashed at FoodTruckr over the years.

On top of adding some articles (previews and links included) on safety tips for the mobile kitchen industry, we will also be dropping some rules, regulations, etc., for the food truck industry.

Use all of this information to your advantage, because safety in the food truck industry is a very, very invaluable ingredient.

3 Things Food Truck Owners Have To Constantly Tell Themselves To Ensure Success

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While the food truck industry is not a surefire way to success and riches, you chose this industry not for the money … but because you want to be a chef. You wanted your life to be more fulfilling, and you wanted your passion project — which is cooking — to be your job.

You have already taken a major step forward when it comes to being the happiest version of yourself, but you have to constantly remind yourself along the way that life can be as great as you want it to be.

If you aren’t happy for whatever reason, then you have the power to make your life better, to make a change. Sometimes, that all starts with a career change, which you of course did by joining the mobile kitchen industry.

Weekend Tips For New Food Truck Owners

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Don’t let distractions and temptations win. If you really want to be successful, then you will say no to distractions and temptations. Spoiler: If you want to be successful during this lifetime, then you are going to have to make sacrifices, and said sacrifices will come in the form of working on a Friday night, going to a conference on a Saturday or doing some form of work in general while others are out having fun. Now, everyone needs downtime, and breaks, and we understand that. However, would you rather take the weekends off or have a successful business? You can say whatever you would like, but your actions will do the only talking that matters.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

2 Simple Yet Effective Ways To Gain More Exposure At Your Food Truck

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Everyone wants more customers, and everyone wants to increase their sales, but so many people just say they want those things, and then they back that up by going through the motions/not taking action. We understand, though, because food truck owners literally work 10-plus hours a day, and it’s always go, go, go with them. Breaks and vacations are few and far between.

However, we are about to drop two simple — yet effective — ways to gain more exposure at your food truck. In other words, we are about to give you two ingredients that can help you gain more customers/increase brand awareness, which should lead to your business making more money.

The Truth About Overnight Success In The Food Truck Industry

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People enter this industry for many different reasons: Some people’s dreams actually consist of being a chef and running a kitchen, some people just want to own a business (and the food truck industry provides a great opportunity for that) and some people simply think they are going to get rich overnight.

We are here to tell you the truth about overnight success in the food truck industry. First things first, we want to drop this gem, and everyone needs to take it to heart: Everyone is different, meaning everyone’s path to success is different. While some things might work well for some, these same things will not work for everyone, meaning there isn’t necessarily this easy formula people can follow to achieve success.

The Best Way To Land More Catering Gigs At Your Food Truck Business

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The best way to land more catering gigs, although it admittedly depends on the food truck business, is by promoting your catering services. If your customers don’t know you cater, then, well, they won’t know that option is available. The more people know about this service, the more likely you are to land catering gigs.

Therefore, start promoting this service on your social media networks (even if it is just one post per week/month!), and literally start telling your customers you offer up catering services.

If you really want to get creative, then you can advertise your catering services on your truck. If you want to keep things a little more simple than that, and not have to pay more money on your actual truck via the added design, then you can pass out flyers and/or have a sign-up sheet for your catering events.

How Successful Food Truck Owners Can Achieve Even More Success

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Networking is huge in any industry. The best part? Networking can come in many different forms. Networking happens when you go to conferences/events, when you talk to fellow food truck owners, when you interact with customers, when you interact with business owners, etc.

The brightest minds don’t just network inside of their own industries, though — they branch out! If you really want to achieve a massive amount of success in the food truck industry, then you will do the same thing. Therefore, instead of only venturing to food truck events, catering gigs, food conferences and talking to other mobile kitchen owners, you will attend business/entrepreneurial conferences and events.

Looking for Food Trucks For Sale? Check out this link for more details!

5 Food Options That Every Mobile Kitchen Owner Should Add To The Menu

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We aren’t trying to step on anyone’s toes here, but we live in a day and age in which people get frustrated when certain items aren’t featured on food menus, no matter what the restaurant might be.

We understand both sides of the argument — we really do. However, a food truck owner must always remember that the customer is always right, and that thinking should come into play here. With that in mind, below you will find five food options that every mobile kitchen owner should add to the menu.

Growing Your Food Truck Business: 3 Strategies To Make Expansion A Real Possibility

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Growing a food truck business is a real possibility for food truck owners just like you … especially if you take the three strategies that follow into account.

Above all else, as long as you are cooking great food, crushing the social media game and making quality customer service a top priority, then you should have a thriving business on your hands. Of course, sometimes that isn’t enough, because ingredients like competition, location and things of that nature also come into play when it comes to a thriving business.

3 Things Successful Food Truck Owners Give Up

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On a more basic level, you need to track all of your time, and schedule everything out. You cannot afford to stand still, or simply watch TV for hours on end, during your free time … unless you are already accounting for that time, and “TV Time” is literally marked on your schedule.

Now, as you likely already know, since you are battling it out in the food truck industry, you don’t have a lot of time to spare. If you are like most food truck owners, then you are at your truck for 10 or so hours per day.

The biggest thing with this point is this: You need to account for everything, and add it to your schedule. Yes, even breaks, and times when you are not at your mobile kitchen. You can’t be spending all of your free time watching TV/having fun. You should be doing things that get you closer to your goals (such as reading, studying the competition/industry and trying to come up with new strategies for your food truck in general), because that is how you live a more fulfilling life.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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3 Food Truck Strategies To Incorporate This Summer https://foodtruckr.com/2018/06/3-food-truck-strategies-to-incorporate-this-summer/ https://foodtruckr.com/2018/06/3-food-truck-strategies-to-incorporate-this-summer/#respond Thu, 28 Jun 2018 22:42:51 +0000 https://foodtruckr.com/?p=12965 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has […]

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Summer

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

Now that summer is here, food trucks are really going to start taking over.

With that in mind, what do you plan on doing this summer to make your food truck business more successful than it was last summer?

What strategies do you plan on incorporating?

To help you out with that process, we’re about to highlight three food truck strategies below. Whether you use them or they inspire you to come up with new strategies, we hope they can help you out in some way this summer.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

3 Food Truck Strategies To Incorporate This Summer

  • Hold Some Form Of Summer Giveaway
  • Make Your Food Truck More Of A Community
  • Do Things You Didn’t Do Last Summer

3.) Hold Some Form Of Summer Giveaway

The idea behind a summer giveaway is to lure more customers to your food truck and to also get people excited about your business. Food has a special power and people tend to get excited about food promotions as a result. Surely, some form of summer deal will have the same effect at your mobile kitchen.

Just as an idea, you could have a happy hour for some of your hottest food items during a certain period of time each day in July.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

2.) Make Your Food Truck More Of A Community

Making your business, let’s say, fun isn’t as easy as snapping your fingers, and the same thing goes for building a community and atmosphere that people enjoy.

However, if your food truck is not like this, and you want it to be, then you can start by making subtle changes.

While every business is different, and the right personnel will go a long way in this department, you can start by engaging more with your followers on social media. You can also decorate your food truck when a holiday is near, play upbeat music, etc.

Regardless, if your food truck acts like a community, then that will certainly be a major benefit to your customer service department.

Looking for Food Trucks For Sale? Check out this link for more details!

RELATED: What Held Your Food Truck Business Back Last Summer?

1.) Do Things You Didn’t Do Last Summer

If you want to see different results, then you, more likely than not, have to include different strategies.

With that said, if you wanted to enter more food truck events last summer or hold more catering gigs but didn’t, then we encourage you to take the necessary steps to make those things happen this summer. If you want an easier summer in terms of focusing on your normal locations, then do that.

The point is to make real changes so you can see real results, and have the food truck business of your dreams. Just remember, you are the business owner and chef and you also hold the keys to your success and happiness when it comes to your professional life.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post 3 Food Truck Strategies To Incorporate This Summer appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Flashback Friday: 10 Helpful Food Truck Articles From Last July https://foodtruckr.com/2018/06/flashback-friday-10-helpful-food-truck-articles-from-last-july/ https://foodtruckr.com/2018/06/flashback-friday-10-helpful-food-truck-articles-from-last-july/#respond Fri, 22 Jun 2018 17:46:04 +0000 https://foodtruckr.com/?p=12979 FoodTruckr is your one-stop shop for all things related to food trucks. In the spirit of that thinking, we wanted to give mobile kitchen owners a Flashback Friday special in the form of 10 helpful food truck articles from last July (since July is almost here). Our hope is that these articles can help your […]

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July

FoodTruckr is your one-stop shop for all things related to food trucks.

In the spirit of that thinking, we wanted to give mobile kitchen owners a Flashback Friday special in the form of 10 helpful food truck articles from last July (since July is almost here).

Our hope is that these articles can help your food truck business in some fashion throughout the summer.

Flashback Friday: 10 Helpful Food Truck Articles From Last July

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

5 Ways Food Truck Owners Can Ensure Success In The Mobile Kitchen Industry

Preview/Sneak Peek Of The Article:

If you want to gain as much customers as possible, which will lead to massive sales, then you have to incorporate catering gigs, you have to enter food truck events and you have to go to business districts. You have to take advantage of the fact that your business is on wheels by traveling to new locations.

Not only will this lead to you getting your name out there, which should lead to more awareness and customers, but you will gain new streams of income along the way (this is where events and catering gigs play a major role). When you have money coming in through multiple streams, it will take pressure off of you when it comes to selling food on a daily basis, and at your “regular” locations. Plus, you should be making more money if you have multiple streams of income, which could eventually lead to you opening up multiple food trucks, or simply hiring more help/employees.

3 Ways To Keep Your Food Truck Employees Motivated

Preview/Sneak Peek Of The Article:

During your food truck journey, you are going to have employees who just view their job as a job, and you are also going to have employees who want to run their own kitchens in the future. No matter what the case, you are running the show, and if you want to make your business a well-oiled machine, and teach your employees along the way, then you are going to have to actually critique their work.

A good food truck owner isn’t only a mastermind in the kitchen and business savvy. No, a good food truck owner is also a good boss, and everyone loves working for a good boss. You will achieve this feat by actually showing your employees what they are doing right and wrong, and everyone will benefit in the process.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

3 Unique Ways Food Truck Owners Can Break Up Their Days

Preview/Sneak Peek Of The Article:

Food truck owners can approach this one in a number of different ways. For example, you and your employees can plan on taking lunch at the same time every day, which will allow everyone to step away from the office (aka the food truck) for an extended period of time.

You could also plan some form of activity during the day (perhaps in place of lunch or breaks?), such as going to the park, going to the beach, going on a group walk or anything along those lines.

If You Really Want To Succeed In The Food Truck Industry, Then You Have To Figure Out What Is Holding You Back

Preview/Sneak Peek Of The Article:

Are you branching out enough via catering gigs and food truck events? Are you just sticking to your normal locations? As a food truck owner, you should be looking for as many streams of income as possible, because that will lead to more money, and you not having to worry about daily sales as much. Catering gigs and events can provide these streams for you.

If your customer service (and bad reviews) is scaring prospective customers away, then you need to change that before your business sinks altogether. You have to be a leader. If you treat your customers right, then your employees will follow. And if they don’t, then you need to replace them.

3 Reasons Why You Should Feel Accomplished If You Are A Food Truck Owner

Preview/Sneak Peek Of The Article:

There are many different reasons why people decide to not follow their dreams, and one of those reasons is this: People are afraid of what the naysayers will think. You typically can’t win with said naysayers, which is why, spoiler alert, you should eliminate said naysayers from your life (as well as negative mindsets).

These people don’t walk in your shoes. They might pretend like they do by giving their take on everything, but you are the one who has to live with your decisions — not them. Even still, it’s tough to follow your dreams when you have people criticizing you every step of the way … but you didn’t let the naysayers win — you made a plan, took action and became a food truck owner.

Looking for Food Trucks For Sale? Check out this link for more details!

Become A Food Truck Owner Because It’s Your Dream, Not Because It Sounds Good On Paper

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So many people feel like becoming writers because they want to live the writing lifestyle, if you will. They look back at some of the greats, such as Ernest Hemingway, and analyze/research how he lived, and then they think they can — and should — live like that as well. Hemingway was Hemingway, and you are not Hemingway. You are you.

With that said, you shouldn’t become something, such as a writer, or food truck owner, just because the “lifestyle” seems like a dream come true on paper. You should become something because you are truly passionate about it. Therefore, become a food truck chef because you truly love to cook.

3 Things Food Truck Owners Should Do In The Upcoming Week To Gain More Success

Preview/Sneak Peek Of The Article:

This process is rather easy, but if you enhance your business in a way that motivates you — and your employees — then it will pay off in a major way.

We recommend making your food truck a more enjoyable place to work at, and you can achieve that goal by adding music, making the environment more laid back and fun (of course, people still need to be doing work) and/or coming up with a system that rewards your employees. Adding music alone could turn out to be a big-time addition — that’s just the power of music.

Food Trucks: Do You Include These Steps When It Comes To Your Goals?

Preview/Sneak Peek Of The Article:

Those are the types of questions you should be asking yourself. After all, if your goal is not challenging, then it might feel good to achieve it, and that is awesome, but you need to make it more challenging so you actually grow. If your goal is the opposite of that, meaning it is too challenging, then you are going to get discouraged when you never make it a reality (for example, making $20,000,000 by tomorrow when your business only makes money in the thousands). If your goal isn’t measurable, then how are you going to know how/when you achieve it? Sure, your goal might be opening another food truck, but you have to make it more detailed by saying something along these lines: I need X amount of dollars to open up another food truck.

3 Questions Successful Food Truck Chefs Must Answer

Preview/Sneak Peek Of The Article:

Do you fancy yourself a successful food truck owner? Are you currently conquering the mobile kitchen industry, and quite possibly living large?

If so, then there are three questions you must answer, successful food truck owners, and said questions can be found below.

Before getting to the questions, though, always remember this: Just because you are successful now, that does not mean you will be successful forever. We are not trying to discourage you. That’s just the way life works — one minute you are on top, and the next minute … well, you aren’t.

3 Ways To Make Your Food Truck Business More Profitable

Preview/Sneak Peek Of The Article:

If you want to make more money, then you have to sell more product, and you make that goal a reality by attracting more customers.

Trust us when we say this: There are an endless amount of ways to attract more customers in this industry. You can increase your efforts when it comes to social media and marketing, you can add new meals/items to your menu, you can tailor specializes around families/kids/spring breakers, you can add a happy hour into the mix and the list could go on and on.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Flashback Friday: 10 Helpful Food Truck Articles From Last July appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Throwback Thursday: FoodTruckr’s 5 Most-Viewed Articles Of All Time https://foodtruckr.com/2018/06/throwback-thursday-foodtruckrs-5-most-viewed-articles-of-all-time/ https://foodtruckr.com/2018/06/throwback-thursday-foodtruckrs-5-most-viewed-articles-of-all-time/#respond Thu, 21 Jun 2018 17:46:03 +0000 https://foodtruckr.com/?p=12978 For this week’s edition of Throwback Thursday, we wanted to highlight our five most-viewed articles of all time. Our hope is that these articles can bring you plenty of information that will — ideally — help you with your food truck business. On top of that, we also hope they can inspire and motivate you […]

The post Throwback Thursday: FoodTruckr’s 5 Most-Viewed Articles Of All Time appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Throwback Thursday

For this week’s edition of Throwback Thursday, we wanted to highlight our five most-viewed articles of all time.

Our hope is that these articles can bring you plenty of information that will — ideally — help you with your food truck business. On top of that, we also hope they can inspire and motivate you to achieve more success with your business … and come up with new strategies as well.

With summer approaching fast, we also wanted to say good look conquering the busy season, and we hope you have your most successful summer yet.

Note: We’re going to feature a sneak peek of each article and also give out the link to each article. We encourage food truck owners to click on every link so they can see what every piece has to offer.

Throwback Thursday: FoodTruckr’s 5 Most-Viewed Articles Of All Time

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How to Start a Food Truck 11: Calculate Profit Margins

Sneak Peek Of The Article:

“In last week’s “How to Start a Food Truck” post, we talked about setting goals for your food truck business. Goals are an important component of every entrepreneur’s journey. They dictate where you’re heading, and in an industry as complex as the food truck business, you need a clear direction and roadmap to keep your truck from getting lost in the middle of nowhere.

“However, planning for your food truck journey is about more than dreaming and imagining what success will look like; it’s also about doing the research and performing the necessary calculations to know whether or not a food truck is really a viable business option for you. Determining the profit margin you’ll need to succeed is a key ingredient to that understanding. And that’s the lesson we’ll tackle today: we’re going to show you how to calculate the profit margins you’ll need to thrive as a food truck owner.

“If you read our earlier article on writing a food truck business plan, today’s lesson will help you find many of the answers you need to complete that document. Figuring out how much you need to sell and how much you should charge for each item on your menu is very much related to the “Marketing and Sales” and “Financial Projections” sections of your business plan—and the answers to these questions will also help you ensure that a food truck is really right for you.

“First up on today’s agenda, we’ll look at the key factors that determine how much you should charge.”

How to Start a Food Truck 07: Learn About Commissaries

Sneak Peek Of The Article:

“What is a commissary? Here’s the short version: a commissary is an established commercial kitchen where FoodTruckrs and other food service providers can go to prepare and store food. Many food trucks and mobile vendors also park their vehicles and store their equipment at commissaries overnight.

“Some food truck owners use commissaries because they’re convenient—renting space in a commissary where you can cook and prepare your food is more affordable in the short-term than building a functional, up-to-code commercial space of your own. And remember—many FoodTruckrs opt for mobile restaurants instead of brick and mortar locations simply because they’re looking for a low-cost way to enter the food industry.

“However, other food truck owners use commissaries because they’re required to do so by the local city or county health departments. In most cities, you’re not allowed to prepare or store food that you’ll be selling in your home—and some cities won’t even allow you to make food on the truck. If that’s the case, you must store your food, and often your truck, at a kitchen that is licensed for commercial use.

“Wondering where you can find a commercial kitchen space to store your famous steak burrito fixins and to prep your salsa verde? Read on to learn about the most common types of commissaries for food truck owners.”

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

How to Start a Food Truck 19: Organize Your Licenses and Permits

Sneak Peek Of The Article:

“Can you believe summer is almost here? Food truck season is officially upon us, the warm weather is here to stay, and today’s lesson marks the end of Unit 5 on making your business official in the “How to Start a Food Truck” series. If you’ve been following along, you’re getting a lot closer to the reality of cruising the streets and serving hungry customers. Keep up the great work!

“There was a lot of legal mumbo jumbo in last week’s lesson as we explained how to register your food truck business as a legal entity, and today’s lesson on licenses and permits will have a lot of the same. We know, we know—it’s complicated information and it’s not as fun as testing your recipes or buying your food truck was. Nonetheless, it’s all necessary work, and we again recommend bookmarking this installment in the series so that you can refer back to it as you begin going through all the paperwork for your business.

“So, what’s on today’s menu? We’ll walk you through some of the licenses and permits that you’ll need to sell food from a food truck, as well as some of the requirements you must fulfill as an employer. Then, we’ll show you how to stay organized and keep everything together while you’re researching the local requirements in your area and applying for various documentation.

“Let’s get those food truck wheels rolling!”

Looking for Food Trucks For Sale? Check out this link for more details!

How to Start a Food Truck 15A: Buy or Lease a Food Truck

Sneak Peek Of The Article:

“Buy a New Truck

“For food truck owners with a healthy nest egg or a reliable financer backing their endeavors, new food trucks could be the way to go. Find a brand new truck that suits your dream or find someone who can build a custom truck for you with the exact equipment and layout you need inside.

“The Perks: With a new food truck, you won’t have to worry about costly breakdowns and major repairs until you’ve driven many, many miles. There’s no need to be concerned about whether or not the last owner really took care of the truck, and you’ll probably receive an enticing warranty to protect you in the case of an emergency over the next few years. And of course, if you opt for the custom route, you can design your truck to be set up any way you want so that cooking is as convenient, efficient, and enjoyable as possible.

“The Risks: New food trucks are costly, so you need to be sure you absolutely have enough funds available before making a pricy decision like this one. You’ll also probably be waiting longer to have a custom food truck built and shipped to you than you would if you chose a used truck or an already-built new food truck. Since you’ll have invested a lot more initially in your truck (particularly if it’s a custom build), it may also be awhile before you can afford to renovate your truck or add new equipment—so you should try to make sure that the layout and pieces you start out with will last you for at least the first few years.”

50 Food Truck Owners Speak Out: “What I Wish I’d Known Before Starting My Food Truck”

Sneak Peek Of The Article:

“Do you remember the enthusiasm you felt upon that initial spark: “Hey! I should open a food truck!” What would you say to yourself now, these many moons later? Would you warn yourself off, or encourage yourself forward? We at FoodTruckr wanted to know, and we bet you do too. So we asked food truck owners from across the country one simple question: What’s the one thing you wish you’d known before you started your food truck? Oh boy, did you all deliver with the advice! From the cynical to the hilarious, you shared tremendously practical insights for any aspiring food truck owner (or those that may want some reminders). This is precisely the type of knowledge we here at FoodTruckr aspire to curate and share in our quest to offer the ultimate business resource for the entire food truck owner community. The advice starts with can’t miss business fundamentals.”

Whether you’re new to the industry, have been a food truck owner for years or are hoping to start up a food truck business in the future, we hope the information above can help you out along the way.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Throwback Thursday: FoodTruckr’s 5 Most-Viewed Articles Of All Time appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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5 Articles That Will Lead To Food Truck Success During Summer 2018 https://foodtruckr.com/2018/06/5-articles-that-will-lead-to-food-truck-success-during-summer-2018/ https://foodtruckr.com/2018/06/5-articles-that-will-lead-to-food-truck-success-during-summer-2018/#respond Mon, 18 Jun 2018 16:58:21 +0000 https://foodtruckr.com/?p=12967 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has […]

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Summer 2018

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

If you want to achieve success on a yearly basis, then you have to stick with what works, eliminate what doesn’t work, incorporate new strategies and always be looking for ways to refine your business.

While every business is different, we encourage food truck owners to check out the below articles (previews and links will be provided) in hopes of achieving success during Summer 2018.

5 Articles That Will Lead To Food Truck Success During Summer 2018

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Ways To Take Your Food Truck Business To The Next Level During Summer 2018

Preview: “It’s important to get out of your comfort zone. If you’ve always wanted to set up shop at a downtown area or festival, then try to achieve that goal this summer. Likewise, if you’ve always wanted to incorporate catering to your business, then try landing a catering job this summer. Make Summer 2018 the season you went for it.”

Productivity Tips For Food Truck Owners

Preview: “It’s not always easy to eliminate distractions when you have a bunch of people around you, and that can be the case whether you work in a coffee shop, at an office or in a food truck. With that said, you won’t become the most productive person you can be until you eliminate distractions. Whether this means doing your most important tasks when you are alone, or when you have downtime, the choice is yours, but eliminating distractions can — and should — lead to your most productive work, and that could lead to your best work and you saving time.”

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

7 Ways To Increase Your Food Truck Sales

Preview: “In general, if you want to increase your food truck sales, then you need to think of creative strategies to lure people to your mobile kitchen. Some people do this by creating a friendly and upbeat atmosphere and community. Others simply add music, which can be a big boost for your customers and employees.”

5 Ways To Improve Your Food Truck’s SEO

Preview: “Customers have an online smorgasbord of choices when searching for where to grab a bite to eat. While the food truck industry is booming, so are the competitive pressures and marketing challenges that your food truck business faces.”

Looking for Food Trucks For Sale? Check out this link for more details!

10 Ways Food Truck Owners Can Break Up Their Days

Preview: “The best part about this step? It could lead to you bettering your food truck business (depending on what you are reading/learning about, of course). Another good part? You don’t have to leave your business to do it. You can simply bring a book to work, browse the internet for relevant and informative articles, etc.”

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post 5 Articles That Will Lead To Food Truck Success During Summer 2018 appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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What Held Your Food Truck Business Back Last Summer? https://foodtruckr.com/2018/06/what-held-your-food-truck-business-back-last-summer/ https://foodtruckr.com/2018/06/what-held-your-food-truck-business-back-last-summer/#respond Mon, 11 Jun 2018 16:58:20 +0000 https://foodtruckr.com/?p=12966 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has […]

The post What Held Your Food Truck Business Back Last Summer? appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Summer

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

In hopes of not making the same mistakes as last year, we encourage food truck owners to ponder this question: What held your food truck business back last summer?

Take some time to think that question over, incorporate reflecting and also look back at your food truck numbers.

Did you not branch out enough? In other words, did you stay in your bubble by serving at the same locations and not trying to find food truck events or catering gigs?

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Perhaps you were afraid to change up your menu. Maybe some of your meals didn’t sell well and the ingredients went to waste on a weekly basis. Maybe your customer service was bad. Maybe your food truck team needed improvements.

Whatever the case might be, now is the time to figure out what held you back last summer so you don’t make the same mistakes this summer.

If you want to achieve more success and make all of your goals come true in this industry, then you, more likely than not, need to do things you haven’t been doing. Don’t expect different results if you continue to do the same things over and over again.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

You might cook amazing food that everyone loves. You might also put in the work and give your food truck business everything you’ve got. But that still might not be enough if you aren’t fixing things that need to be fixed.

Figure out what held you back last summer — it could be anything and everything, and every business is different — and then make necessary changes so you can increase your chances of succeeding this summer.

Looking for Food Trucks For Sale? Check out this link for more details!

Good luck, FoodTruckrs!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post What Held Your Food Truck Business Back Last Summer? appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Ways To Take Your Food Truck Business To The Next Level During Summer 2018 https://foodtruckr.com/2018/06/ways-to-take-your-food-truck-business-to-the-next-level-during-summer-2018/ https://foodtruckr.com/2018/06/ways-to-take-your-food-truck-business-to-the-next-level-during-summer-2018/#respond Fri, 08 Jun 2018 17:46:06 +0000 https://foodtruckr.com/?p=12980 With Summer 2018 right around the corner, we figured now would be the perfect time to highlight some things food truck owners can incorporate in hopes of having a successful summer at their mobile kitchen businesses. From social media networks to implementing new services, we encourage FoodTruckrs to incorporate some of the ingredients below during Summer […]

The post Ways To Take Your Food Truck Business To The Next Level During Summer 2018 appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Summer 2018

With Summer 2018 right around the corner, we figured now would be the perfect time to highlight some things food truck owners can incorporate in hopes of having a successful summer at their mobile kitchen businesses.

From social media networks to implementing new services, we encourage FoodTruckrs to incorporate some of the ingredients below during Summer 2018.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Ways To Take Your Food Truck Business To The Next Level During Summer 2018

  • Better Mindsets
  • Consistent Schedules
  • Implement A Social Media Strategy
  • Release A New Meal Or Summer Treat
  • Put In The Work Now
  • Add New Services
  • Try To Branch Out
  • Implement A Morning Routine
  • Reflect On Last Summer
  • Always Be Looking At Your Why — And Your Goals

Better Mindsets

While this isn’t always the easiest strategy to implement since you can’t just change your mood at the snap of your fingers, it’s important to keep in mind that you’re the boss, manager and leader at your food truck business, and your employees are likely going to play off of your mood. Therefore, it’s best to incorporate positive mindsets.

In general, make your food truck a place people want to visit, not just because of the food but because it’s a great atmosphere as well.

Consistent Schedules

The idea around this: So people know where you are during Summer 2018 and employees don’t have to guess when they work.

With that in mind, it’s not always easy to determine when you need your employees to work, and schedule changes and requests are part of the business. Whether it’s a weekly or monthly schedule, just make sure you and your employees are on the same page so your business runs smoothly all summer long.

And if you can tell your customers where you’re going to be — and when — ahead of time, that will surely help. It’s little things like this that help to build trust with your customers, and it could also lead to you attracting and gaining new ones.

Implement A Social Media Strategy

Some owners don’t want to worry about social media and marketing — they want to cook great food and serve customers. With that said, the idea behind social media and keeping up with it is attracting more customers, keeping your current customers informed and possibly adding additional services, such as giveaways.

If nothing else, it’s a good practice to let your food truck customers know where you’re going to be, and while you likely post that type of information on your website, sometimes it’s just easier for your customers to check their social media accounts and receive that type of information. Not only that but you can learn more about your customers on social media, and you can also keep them engaged and bring customer service to a new level.

So, we encourage food truck owners to implement a great social media strategy this summer.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

Release A New Meal Or Summer Treat

We aren’t telling you what to do with your menu and meals — we simply want to say that a new meal or summer treat could drive more customers to your mobile kitchen this summer, especially if you have responsive social media networks and you also bring marketing into the mix.

If nothing else, it gives your customers another great option and it also allows you to get creative in the kitchen with your own summer hit, if you will.

Put In The Work Now

This might sound like a no-brainer, but in no time, the heat is going to get brutal and the food truck lines are going to get long. While it would be easy to complain about these types of things, just be happy that customers are flowing in and your business is thriving.

Put in the work now (during the busy season) so you don’t have to put so much pressure on yourself when things get slower during the offseason. Implement all of your all-star strategies and make sure you don’t get complacent.

Make all of your food truck dreams a reality by working harder (or smarter) than you’ve ever worked before.

Adding New Services

Adding new services might not be for every business, but you can stand out by adding a new service this summer, and these services can be anything and everything.

You can finally add a catering service, an order-online service or whatever it might be. The key is adding another service that’s not only going to be profitable for your business but helpful for your customers as well. In theory, this service should make things more helpful for everyone involved and add another layer to your business.

Try To Branch Out

It’s important to get out of your comfort zone. If you’ve always wanted to set up shop at a downtown area or festival, then try to achieve that goal this summer. Likewise, if you’ve always wanted to incorporate catering to your business, then try landing a catering job this summer. Make Summer 2018 the season you went for it.

Branching out could lead to your food truck serving and retaining more customers, and it could also spice things up and make your food truck journey that much more enjoyable.

We all get stuck in our ways from time to time, but it’s important to incorporate new strategies when things get stale so you can continue to achieve success.

Looking for Food Trucks For Sale? Check out this link for more details!

Implement A Morning Routine

Morning routines aren’t for everyone, and we understand that, but think of this as a when-you-wake-up routine. The point in having a routine when you wake up is so you aren’t scrambling in the morning and trying to catch up. It’s something that helps you get your mind fresh and also helps to eliminate stress. It also helps you prioritize what’s important in your life. Of course, the key is creating a morning routine that is right for you and one you can stick to.

Some people might prefer to go through their days in a different manner, and we completely understand that, but we also believe a morning routine of some kind can help you get the most out of your time. It can also lead to you being ready for work from a mental standpoint. People incorporate these types of routines for different reasons, but the main purpose is to get the most out of the journey that is life.

Reflect On Last Summer

Now would be a good time to look at your food truck numbers and strategies from last year. What did you do last summer that worked? What did you do last summer that didn’t work? Is there a certain meal that sold better than normal or a certain meal that didn’t sell at all? Maybe you incorporated a summer deal that did wonders?

Take some time to reflect on last summer so you can conquer Summer 2018.

Maybe you had a great summer last year from a sales and mood standpoint and you don’t want to change anything — that’s completely fine.

The key is making changes, whether small or big, so you can get the most out of your locations, catering jobs and food truck events all summer long.

Reflecting is a powerful tool that we don’t incorporate enough, so make sure you reflect now and throughout the rest of the year as well. It could go a long way, to say the least.

RELATED: 7 Ways To Increase Your Food Truck Sales

Always Be Looking At Your Why — And Your Goals

While it’s great to look at motivational quotes and videos in hopes of an immediate boost, it’s best to look at your why … and your goals as well.

Why did you want to become a food truck owner in the first place? Let that passion drive you during Summer 2018. What are your goals for this year? Are you on track?

Many people go through the motions and their why and goals start to take a backseat, which is why it’s important to always be analyzing these things so you stay on track and motivated. Incorporating your goals into your schedule is another great strategy.

Regardless, be grateful for what you have and where you are, analyze your why and goals … and then let those types of ingredients fuel you.

Good luck during Summer 2018, FoodTruckrs!

We hope you make all of your goals and dreams a reality, and we also hope you have a blast along the way.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Ways To Take Your Food Truck Business To The Next Level During Summer 2018 appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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What Are Your Food Truck Goals For Summer 2018? https://foodtruckr.com/2018/06/what-are-your-food-truck-goals-for-summer-2018/ https://foodtruckr.com/2018/06/what-are-your-food-truck-goals-for-summer-2018/#respond Mon, 04 Jun 2018 16:07:22 +0000 https://foodtruckr.com/?p=12968 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has […]

The post What Are Your Food Truck Goals For Summer 2018? appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Goals

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

If you could accomplish one thing this summer in the food truck industry, what would it be?

Perhaps you prefer to make many small goals. Whatever the case might be, what are your food truck goals for this summer?

We encourage mobile kitchen owners to make goals that are actually going to fulfill them and ones that will lead to success. Don’t just make goals to make them.

Maybe you want to enter your first catering gig this summer, or venture to your 100th food truck event. Maybe there is a certain mark you want to hit in the sales department. Perhaps you want to make enough money to open up another food truck, or even a sit-down restaurant.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Whatever the case might be, we encourage food truck owners to do three things with their goals.

1.) Make goals that are realistic yet challenging and goals that are measurable.

2.) Set deadlines for these goals so they don’t turn into dreams and float away.

3.) Incorporate your goals into your schedule so you’re not only forced to look at them every day/week but also so you’re always working toward them.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

Get serious about your food truck goals this summer and make them a reality.

Looking for Food Trucks For Sale? Check out this link for more details!

And remember, it’s okay if you have really big goals — just make sure you come up with a plan that will allow you to achieve those goals. Don’t get complacent, come up with effective strategies and put in the work now.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post What Are Your Food Truck Goals For Summer 2018? appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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5 Ways To Potentially Reduce Your Food Truck Insurance Costs https://foodtruckr.com/2018/06/5-ways-to-potentially-reduce-your-food-truck-insurance-costs/ https://foodtruckr.com/2018/06/5-ways-to-potentially-reduce-your-food-truck-insurance-costs/#respond Fri, 01 Jun 2018 17:26:06 +0000 https://foodtruckr.com?p=12717&preview=true&preview_id=12717 Operating a food truck can sometimes mean operating a thin margin line where every dollar counts. Many food truck owners don’t have much time or patience to deal with insurance. You’re busy trying to run your business and manage your team. Many food truck owners don’t realize commercial insurance rates can often be negotiated depending […]

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Food Truck Insurance

Operating a food truck can sometimes mean operating a thin margin line where every dollar counts.

Many food truck owners don’t have much time or patience to deal with insurance. You’re busy trying to run your business and manage your team. Many food truck owners don’t realize commercial insurance rates can often be negotiated depending on the risk.

Here are five quick ways you can possibly reduce your insurance premium and put more money in your pocket.

Reduce Your Food Truck Insurance Costs

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

5.) Make sure you are qualifying for all eligible discounts.

This can be as simple as asking your broker what discounts are available. There might be previous experience credit, loss control measures you are taking to reduce claims, employee background checks or hiring practices, or any number of ways to potentially reduce your insurance. Ask your broker and you may be surprised at the discounts you could be eligible for.

4.) Let your broker/agent know your operation radius and number of stops per day.

Your chances of loss increase the more you are on the road and the more stops per day. If you only have one location and rarely drive, you should explain this to your broker as there might be special pricing available. A local truck with a regular routine is a much better risk as compared to a truck that has an erratic schedule and will travel very far to serve.

3.) Show your proof of loss history.

If you have been in business for at least one year (or preferably three years) with little to no losses, then be proactive by ordering your loss history from your current carrier and show your good experience to the broker/agent that you are getting a quote from. Most carriers will offer credits or discounts if you can prove your track record is good.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

2.) Have photos of the exterior and interior of your truck handy.

When shopping your insurance, be sure to provide photos of the interior and exterior of your truck. If you take pride in ownership, it shows in pictures. There are often discretionary discounts available based on the quality of your operations and your truck. They say a picture is worth a thousand words … well, it could be worth a few hundred bucks, too!

1.) Provide a resume or LinkedIn profile link if you are a new venture with plenty of food and/or hospitality experience.

New ventures are viewed as a risky business to underwriters. If you can show you have managed a restaurant or have extensive food preparation experience, you may be eligible for discounts. Even if your agent/broker doesn’t ask, you can provide your experience and see if it helps.

These are some ways to potentially reduce your insurance costs. Every operation is different and deserves a close look. At Insure My Food Truck, we will help you find eligible discounts and make sure you are getting the best insurance bang for your buck. If you have questions about food truck insurance, discounts or anything else, please feel free to reach out!

Looking for Food Trucks For Sale? Check out this link for more details!

More food truck advice for aspiring and current owners alike (while a preview/sneak peek is provided for each article below, we encourage you to click on every link, for these articles are jam-packed with invaluable food truck advice):

7 Timeless Business Lessons Aspiring Food Truck Owners Need to Know

Preview:

1. Embrace the Unknown

Pat Flynn lost his dream job as a San Francisco architect in June 2008. Facing unemployment in the midst of an economic crisis, Pat was scared and confused about his professional future.

Before being let go, and while studying for an industry certification, Pat unintentionally created a popular blog filled with notes and exam preparation tools. Now that he was unemployed and looking down the entrepreneurial path, he wondered if he could turn his blog into a business. Pat decided to take a risk; he would try working for himself.

This early project seeded the foundation for Pat’s success as an online entrepreneur. Today, he runs a popular website and podcast at SmartPassiveIncome.com, speaks at conferences, and has authored a personal memoir that tells the story of how he persevered through adversity to achieve success in his business and his life. He’s also the founder of FoodTruckr.com, which you can learn more about by reading Pat’s story.

Food Truckr Takeaway:

Whether you were recently laid off or you’re simply looking for a career that will bring independence and purpose to your life, it’s time to embrace the unknown and make your own path.

There’s no way to predict whether or not your food truck will succeed. You’re entering a competitive field, and life as an entrepreneur requires discipline, dedication, and a healthy dose of hard work. But as Pat Flynn’s story proves, great success can be born from adversity. Seize the chance to succeed on your own and give this opportunity your all.

7 More Business Lessons Food Truck Owners Can Learn from Smart Online Entrepreneurs

Preview:

1. Make It Happen

As the author of 14 best-selling books and the founder of Yoyodyne and Squidoo, Seth Godin is one of today’s most acclaimed marketers and innovators. People turn to his blog and books for all kinds of advice, but many of them are looking to learn about one of Seth’s greatest areas of expertise: shipping.

Shipping refers to more than the logistical process of sending something from point A to point B. It encompasses the idea that completion and delivery are the most important parts of the creative process. The philosophy is generally believed to come from something Steve Jobs once said—“Real artists ship”—but Seth popularized the idea for modern entrepreneurs, emphasizing the importance of actualizing your great ideas into something tangible and real.

It’s fine to obsess over the details of your project, but at some point, you have to declare your work completed and ship it to your customers.

Food Truckr Takeaway:

Always offer your best, but don’t let perfectionism get in the way of progress. Figure out what is most essential to starting your business and set out to accomplish those things.

As a food truck owner, you’ll at least need a truck, the proper licenses and health certifications, a basic menu, and a cash register. The extras can be added on later once you’ve got some business in the door.

How to Run a Food Truck 24: Expand Your Business to Events

Preview:

In last week’s “How to Run a Food Truck” lesson, we helped you write the recipe for future success by examining a popular goal-setting approach and providing you with 30 questions you should ask yourself to determine what you want out of your business. Though we’re sure that our readers had all kinds of different answers, we’re willing to bet that many of you probably identified events, catering, or an expansion as the next logical step in your truck’s progression—so those are the topics we’ll be covering for the next few weeks!

Today, we’ll be talking about everything that food truck owners who want to get into events need to consider. Serving at festivals and events can be a very lucrative way to expand your food truck’s profits and potential fanbase, so they’re a great option for any FoodTruckr who wants to grow his or her business.

Let’s start out by learning how to find the best events for your truck and looking at what it takes to get your truck’s application accepted by an event planner.

How to Run a Food Truck 25: Set Up a Catering Business

Preview:

In the last “How to Run a Food Truck” lesson, we explored the potential opportunities open to FoodTruckrs who are interested in expanding their businesses to include events. Today, we’ll tackle a similar topic as we look at the best ways to get into catering services. Catering and events are both incredibly effective ways for food truck owners to sustain their businesses—particularly in the off-season and during slow months on the streets.

The catering industry can be a competitive place, so it’s important to think carefully about where your truck can fit into the market. You also need to make sure your services are set up in a professional manner before you begin trying to attract clients. In this lesson, we’ll discuss the basics you need to know before getting started, how to choose the best events for your truck, and the most effective ways to advertise your services.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

You found me! My name is Denny Christner, founder of INSURE MY FOOD TRUCK (www.insuremyfoodtruck.com). Although I have been in insurance for 15 years, I'm nacho typical insurance agent. I focus on food businesses including mobile food vendors, caterers, restaurants and artisan food manufacturers. I LOVE food and the food community. Life is too short to not be passionate about life and your career! That's why you do what you do, right? My goal is to help protect, promote and grow your mobile food business. When not working tirelessly on protecting the food community I can be found enjoying the beautiful Bay Area with my family. See you in the streets!

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7 Ways To Increase Your Food Truck Sales https://foodtruckr.com/2018/05/7-ways-to-increase-your-food-truck-sales/ https://foodtruckr.com/2018/05/7-ways-to-increase-your-food-truck-sales/#respond Wed, 30 May 2018 22:10:48 +0000 https://foodtruckr.com/?p=12755 There are an unlimited amount of strategies a food truck owner can throw at the wall in hopes of increasing sales; however, the key is figuring out what is actually going to stick. In the grand scheme of things, the way to increase food truck sales is by gaining more customers and selling more product […]

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Sales

There are an unlimited amount of strategies a food truck owner can throw at the wall in hopes of increasing sales; however, the key is figuring out what is actually going to stick.

In the grand scheme of things, the way to increase food truck sales is by gaining more customers and selling more product in the process. But, how can you achieve that feat?

Food truck owners can start with the seven strategies below.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Ways To Increase Your Food Truck Sales

  • Raise Prices
  • Enter Events
  • Take On Catering Gigs During Your Off Hours
  • Hold A Weekend Sale
  • Add Another Service
  • Change Up Your Menu
  • Think Of Creative Strategies To Lure People To Your Food Truck

7.) Raise Prices

This is probably one of the last things you want to do and one of the last things your customers want to see. With that in mind, you are running a business here, and to continue to make money on a yearly basis, you are going to have to, more likely than not, raise prices just to keep up with inflation.

If you were an employee, you would maybe receive a raise every quarter, six months, yearly or whenever it might be, and you also might land some bonuses and promotions along the way. However, as a business owner, you are the one who is in control of these types of things.

No one likes to see prices increase, but it’s something you might have to do every now and then … just to break even. With that in mind, you are the one who takes inventory and you are the one who crunches the numbers and you are the one who studies the competition and their prices … and you are the one who has to decide if raising your prices is going to benefit your food truck business or lead to customers going elsewhere.

Instead of increasing sales, you might find a different vendor for your food, one that is cheaper.

Spoiler alert: No one said being a food truck owner was going to be easy.

6.) Enter Events

If you enter the right events, then they can pay off big time, to say the least. Of course, you likely have to pay a fee to enter the event, and you need to make sure it is the right event for your wants and needs and for your food truck concept.

Once you do find the right event(s) to enter, you will have the opportunity to sell more food and attract new customers. If all goes according to plan, you might even increase your brand awareness, which could lead to you getting invited to more events, gaining and retaining more customers, winning awards and the list could go on and on.

If nothing else, a food truck event will, ideally, give you another stream of income on top of your normal business hours at your normal locations.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

5.) Take On Catering Gigs During Your Off Hours

There are many ways to approach catering in the mobile kitchen industry. For example, some food trucks might only do catering gigs, leaving the normal business hours and weekly locations to others. Others use catering gigs as a way to gain another stream of income and get their food truck name out there.

Nonetheless, catering is a great service to offer and it can surely lead to an increase in sales. Not only that but if you rock a catering gig, then someone at the party (or whatever type of event you are catering for) could end up booking you for an additional catering job, and this type of thing can go on and on. Basically, one gig could lead to another one, and at each gig, you are gaining more and more customers and your food truck is becoming more and more popular.

This tactic alone — offering catering — could lead to a big boost in the sales department.

4.) Hold A Weekend Sale

For example, if a holiday weekend is in the air, you can hold giveaways, deals and sales at your food truck business in hopes of attracting more customers.

Of course, you don’t want to always be giving away free or discounted food, but this type of thing — a weekend sale, that is — should only be done every now and then, and it will ideally lead to a boost in customers and more of your delicious meals being sold.

Then again, the choice is yours when it comes to how often you want to hold some form of weekend sale since you are the owner of your own business.

3.) Add Another Service

Adding another service to your food truck business could lead to an increase in sales and your truck standing out from the mobile kitchen pack.

What are some services you can offer at your lunch truck, though?

The choice is, of course, yours, but just as some examples, you can add mobile ordering, a catering service (like mentioned above) or delivery.

The idea behind these services is to not only make more money but also make eating at your food truck that much easier — and more convenient — for your customers because that’s who it’s all about.

Mobile ordering can help loyal customers skip the lines and receive their food faster, which really comes in handy during the busy hours known as lunchtime. Delivery, of course, makes it so your customers don’t have to go to your food truck, but for this type of service, you need to have enough employees to make it happen (among other things). Catering was discussed in great detail above, but just as an added addition, it can make a customer’s life so much easier when the customer in question needs to serve a ton of people for an event … and this person also needs to serve amazing food, which your food truck specializes in.

Looking for Food Trucks For Sale? Check out this link for more details!

2.) Change Up Your Menu

If you like what you cook and you don’t feel like changing your menu, then don’t. You don’t have to. However, if you want to give your customers something new and spice things up along the way, then adding seasonal menus to the mix is a great idea.

People love certain types of food in the summer and the winter, and going along with those seasonal concepts could help you attract more customers, and it could also lead to you keeping things fresh at your food truck since you will be adding more recipes to the mix.

As a friendly reminder, while everyone needs to make a living, and you chose this path to make your living, it’s important to make this dream everything you ever imagined since you actually have the power to do so. Cooking certain foods when you want to cook them, and also adding new foods whenever you would like, is one of the many ways to do exactly that.

Changing up your menu (and then promoting these changes on your social media networks, and telling your customers about them when they are actually at your truck) could lead to a boost in customers and sales, in its simplest form.

RELATED: 10 Ways Food Truck Owners Can Break Up Their Days

1.) Think Of Creative Strategies To Lure People To Your Food Truck

In general, if you want to increase your food truck sales, then you need to think of creative strategies to lure people to your mobile kitchen. Some people do this by creating a friendly and upbeat atmosphere and community. Others simply add music, which can be a big boost for your customers and employees.

Perhaps you plan on going big during the fall with a few seasonal treats, and that’s how you plan on luring customers. Maybe you plan on giving away free coffee during the colder months and free water during the hotter months. Maybe you plan on doing a happy hour at your truck that features discounted prices during a certain time of the day.

Whatever you decide, don’t be afraid to let your uniqueness and creativity shine through because that will lead to your food truck business standing out, which will then lead to you gaining and retaining more customers.

This is your food truck business, so do whatever you think is best, but also don’t be afraid to get creative along the way!

While there are plenty of ways to increase sales at a food truck, we hope the seven strategies above can do FoodTruckrs wonders all summer long!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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