FoodTruckr | How to Start and Run a Successful Food Truck Business https://foodtruckr.com Tue, 15 Jan 2019 21:33:20 +0000 en-US hourly 1 FoodTruckr | How to Start and Run a Successful Food Truck Business FoodTruckr | How to Start and Run a Successful Food Truck Business pat@foodtruckr.com pat@foodtruckr.com (FoodTruckr | How to Start and Run a Successful Food Truck Business) 2014 | Flynndustries, LLC How to Start, Run and Grow a Successful Food Truck Business FoodTruckr | How to Start and Run a Successful Food Truck Business http://foodtruckr.com/wp-content/uploads/powerpress/ftr-podcast.png https://foodtruckr.com How Food Truck Owners Can Create A Call-To-Action Button On Facebook https://foodtruckr.com/2019/01/how-food-truck-owners-can-create-a-call-to-action-button-on-facebook/ https://foodtruckr.com/2019/01/how-food-truck-owners-can-create-a-call-to-action-button-on-facebook/#respond Tue, 15 Jan 2019 21:31:33 +0000 https://foodtruckr.com/?p=15254 There are always new ways to take your food truck business to the next level, and for the purposes of this article, we will be turning to digital marketing expert Evolve Media to help you do exactly that. Evolve Media, owned and operated by Ian Smith, who’s a partner of FoodTruckr, released a YouTube video […]

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Facebook

There are always new ways to take your food truck business to the next level, and for the purposes of this article, we will be turning to digital marketing expert Evolve Media to help you do exactly that.

Evolve Media, owned and operated by Ian Smith, who’s a partner of FoodTruckr, released a YouTube video that will help you create a call-to-action button on Facebook.

You might be wondering why that’s important…

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How Food Truck Owners Can Create A Call-To-Action Button On Facebook

Having a call-to-action button on Facebook, a place where your customers go to check out your food truck and also a great avenue to engage with them, can lead to customers seeing your most important objective. After all, a call to action is designed to tell your customers what you want them to do, such as eating at your food truck, setting up a catering gig or liking your other social media pages.

While this might all sound complicated and you might also not know where to start when it comes to creating a call-to-action button on Facebook, you can rest assured — Evolve Media has you covered.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

To create a call-to-action button, a button that can lead to you increasing sales, setting up more catering gigs or whatever you’re trying to achieve at your food truck business with this button, we highly recommend you watching Ian Smith’s YouTube video by following this link.

As a friendly reminder, the food truck industry is uber-competitive and you have to always be thinking outside the box to increase sales and grow your business.

Following the wisdom of Evolve Media’s video can help you do exactly that. You can also subscribe to Smith’s page by following this link and clicking the subscribe button and learn about Facebook Messenger as well as other digital marketing methods.

We also encourage FoodTruckrs to visit Evolve Media and check out their ManyChat Messenger templates as they will help you with your digital marketing needs, to say the least.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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How Food Truck Owners Can Collect Lead Contact Info https://foodtruckr.com/2019/01/how-food-truck-owners-can-collect-lead-contact-info/ https://foodtruckr.com/2019/01/how-food-truck-owners-can-collect-lead-contact-info/#respond Sat, 12 Jan 2019 00:03:00 +0000 https://foodtruckr.com/?p=15213 Collecting lead contact info can be an invaluable strategy for food truck owners. After all, we want mobile kitchen owners to think outside the box in 2019. While many of your customers likely come from daily locations, it’s important to try to reach out to some of the bigger fish, such as apartment complexes, business […]

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Contact Info

Collecting lead contact info can be an invaluable strategy for food truck owners.

After all, we want mobile kitchen owners to think outside the box in 2019. While many of your customers likely come from daily locations, it’s important to try to reach out to some of the bigger fish, such as apartment complexes, business districts, fitness centers, and catering gigs and food truck events in general.

If you make it easy for companies and corporations to reach you, such as a large apartment complex, then you can gain new locations (and therefore more customers and sales) by simply providing a more convenient service.

Being easy to reach is an underrated service that your food truck needs to provide.

Going along with the apartment example, some complexes have food trucks serve food every Tuesday. If you make it easy for these businesses to reach you, then you increase your chances of landing this style of gig. Customer service comes in many different forms.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How Food Truck Owners Can Collect Lead Contact Info

With all of that said, it’s time to pass it over to a digital marketing expert, Evolve Media.

Evolve Media owner Ian Smith, who’s also a partner of FoodTruckr, released an information-packed article when it comes to collecting lead contact info. You can read the article by following this link.

To give you a sneak peek of what the article has to offer, which can help you collect lead contact info and lead to more customers and an increase in sales, here are the 4 Most Effective Ways to Collect Lead Contact Info:

  • Messenger Bot
  • Calendar Booking
  • Landing Page with Lead Form
  • Facebook Lead Ads and Objectives

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you’re more of a video person, then check out the video version of how Evolve Media collects lead contact info. You can also subscribe to Smith’s page by following this link and clicking the subscribe button and learn about Facebook Messenger as well as other digital marketing methods.

We also encourage FoodTruckrs to visit Evolve Media and check out their ManyChat Messenger templates as they will help you with your digital marketing needs, to say the least.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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Food Truck Marketing Tip: Use Facebook Messenger & ManyChat https://foodtruckr.com/2019/01/food-truck-marketing-tip-use-facebook-messenger-manychat/ https://foodtruckr.com/2019/01/food-truck-marketing-tip-use-facebook-messenger-manychat/#respond Wed, 09 Jan 2019 01:20:52 +0000 https://foodtruckr.com/?p=15167 Facebook Messenger marketing is all the rage nowadays (read more about it here) and food truck owners can really benefit by adding it to their digital marketing strategies. To help give you a better idea of how Facebook Messenger and ManyChat can help your business, we’re going to turn it over to Evolve Media owner […]

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Facebook Messenger

Facebook Messenger marketing is all the rage nowadays (read more about it here) and food truck owners can really benefit by adding it to their digital marketing strategies.

To help give you a better idea of how Facebook Messenger and ManyChat can help your business, we’re going to turn it over to Evolve Media owner and partner of FoodTruckr Ian Smith.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Food Truck Marketing Tip: Use Facebook Messenger & ManyChat

Instead of using email marketing, Smith uses “Messenger as a way to give people a lot more information and follow up via tutorial videos and quick tips in a way that’s much more personal and one-on-one.”

He also takes advantage of calendar bookings with Facebook Messenger and allows people to set up a meeting with him when interested by providing a “Calendly link in my chatbot message which links them to the available days and times to talk.”

That strategy alone can be essential for food truck owners who routinely make visits to apartments, gyms, business districts, etc. After all, this allows the managers and owners of these companies to easily reach you to set up times for your food truck business to serve food.

It’s all about convenience and making your life and the customer’s life easier and this technique can help with that.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

Here are some of the other ways Evolve Media is using Facebook Messenger and ChatBots:

Questionnaire Chatbot For Qualified Leads & Clients

Giveaway Chatbot For Engagement, List Building, & Purchases

Webinar Chatbot For Registrations & Qualified Leads

We encourage mobile kitchen owners to read this article to see how you can use these tools to help take your marketing efforts to the next level.

If you’re more of a video person, then check out the video version of how Evolve Media uses Facebook Messenger and ManyChat. You can also subscribe to Smith’s page by following this link and clicking the subscribe button and learn more about Facebook Messenger as well as other digital marketing methods.

We also encourage FoodTruckrs to visit Evolve Media and check out their ManyChat Messenger templates as they will help you with your messenger and marketing needs, to say the least.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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FoodTruckr Marketing Tips From December https://foodtruckr.com/2018/12/foodtruckr-marketing-tips-from-december/ https://foodtruckr.com/2018/12/foodtruckr-marketing-tips-from-december/#respond Fri, 28 Dec 2018 19:22:28 +0000 https://foodtruckr.com/?p=14903 We dished out a lot of great marketing tips for food truck owners this month. As a final 2018 gift to you, we wanted to put all of those articles in one place so it’s easier for you to view and gain the necessary knowledge you need to take your marketing efforts to the next level […]

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Marketing

We dished out a lot of great marketing tips for food truck owners this month.

As a final 2018 gift to you, we wanted to put all of those articles in one place so it’s easier for you to view and gain the necessary knowledge you need to take your marketing efforts to the next level in the new year.

We hope this information can be of use and happy New Year!

FoodTruckr Marketing Tips From December

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Mistakes To Avoid When Making Videos For Your Food Truck Brand

Preview:

Not everyone is a professional at taking high-quality videos. Your social media game might be strong, but creating quality videos is a different story, especially if your main focus is creating a video as fast as possible for your food truck brand so you can get back to what you’re an expert at — cooking delicious meals.

Is Facebook Messenger Marketing Important For Food Truck Owners?

Preview:

Keeping up with digital marketing trends and strategies isn’t easy when you’re cooking and serving at your food truck five to seven days a week, as well as managing employees, keeping up with inventory and doing everything else it takes to run a successful food truck business.

Why Food Truck Owners Should Grow A Messenger Subscriber List

Preview:

Not long ago, you probably heard digital marketing experts talk about how food truck owners need to grow email lists. Well, a new strategy has emerged and it involves creating a new kind of list: A messenger subscriber list.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

Why Mobile Kitchen Owners Should Market Their Trucks On Facebook And Grow A Messenger Subscriber List

Preview:

The food truck industry might be friendly in nature but it’s also a competitive field that has an endless amount of competition. Cooking delicious meals and implementing new recipes, unfortunately, isn’t good enough, and many owners don’t find that out until they become food truck owners.

Benefits Of Messenger Marketing For Your Food Truck Business

Preview:

Not only is Facebook Messenger easy to use but you and your customers are already on it — well, at least the customers and fans who are already following your food truck on Facebook. Therefore, you can easily connect with them since you’re on the same platform.

How ManyChat Can Help Food Truck Owners

Preview:

If one of your New Year’s resolutions/goals is to increase your sales and gain customers, then you have to make changes. You can’t just hope that next year will be better and more people will come to your truck. Plus, your food probably isn’t the problem. Your product (aka your food) is likely exactly where it needs to be. Unfortunately, there might not be enough people who know about your truck and the competition is also fierce in the food truck industry.

3 Marketing Tactics Food Truck Owners Should Incorporate In 2019

Preview:

2019 is almost here and if you want to increase sales and attract more customers to your food truck in the new year, then you might need to up your marketing game.

How Are You Using Digital Marketing For Your Food Truck Business?

Preview:

Some owners might be using email marketing. Some might be doing nothing more than posting on their social media accounts whenever they feel like it. All that is well and good, but a social media strategy, just as an example, can help create brand awareness and inform your followers.

Why Your Food Truck Business Should Market On Facebook & Instagram

Preview:

These platforms are especially beneficial for food truck owners because they can keep customers informed and also tell them where they’re going to be next. After all, you might have a high-quality website, but your customers are still looking at your social media networks to see where you will be next, at what time and if you’re open on any specific day or not. Of course, they will also search Google for that information.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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Why Your Food Truck Business Should Market On Facebook & Instagram https://foodtruckr.com/2018/12/why-your-food-truck-business-should-market-on-facebook-instagram/ https://foodtruckr.com/2018/12/why-your-food-truck-business-should-market-on-facebook-instagram/#respond Thu, 27 Dec 2018 15:49:49 +0000 https://foodtruckr.com/?p=15018 Facebook and Instagram tend to be two of the more common social media networks that food truck business owners are on. If you’re not on either platform yet, then we highly recommend you do so in 2019 in hopes of taking your digital marketing game to a new level. As digital marketing expert Evolve Media points […]

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Facebook

Facebook and Instagram tend to be two of the more common social media networks that food truck business owners are on.

If you’re not on either platform yet, then we highly recommend you do so in 2019 in hopes of taking your digital marketing game to a new level.

As digital marketing expert Evolve Media points out in this article, there are many reasons to market on Facebook and Instagram.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Why Your Food Truck Business Should Market On Facebook & Instagram

As Evolve Media states, “Your Target Audience is Already on Facebook & Instagram,” “You Can Target a Specific Audience,” “Videos Are Powerful Marketing Tools for Any Business” and there’s “Endless Follow-up Potential.”

These platforms are especially beneficial for food truck owners because they can keep customers informed and also tell them where they’re going to be next. After all, you might have a high-quality website, but your customers are still looking at your social media networks to see where you will be next, at what time and if you’re open on any specific day or not. Of course, they will also search Google for that information.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

Nonetheless, your customers are already on platforms like Facebook and Instagram, so it’s essential to go where they are in hopes of engaging with them and keeping them informed, as well as luring them to your truck with Facebook giveaways, deals, etc.

Instagram, of course, is ideal for food trucks because you can post your meals and recipe-like videos on this platform — this type of content was made for Instagram. As they say, a picture is worth a thousand words, and it can also lure people to your truck when done properly and if your food looks appetizing (which it obviously does).

While this was just a small preview on why your food truck business should market on Facebook and Instagram, we encourage you to head over to Evolve Media to see more benefits of using these marketing tools for your mobile kitchen business.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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How Are You Using Digital Marketing For Your Food Truck Business? https://foodtruckr.com/2018/12/how-are-you-using-digital-marketing-for-your-food-truck-business/ https://foodtruckr.com/2018/12/how-are-you-using-digital-marketing-for-your-food-truck-business/#respond Wed, 26 Dec 2018 18:38:18 +0000 https://foodtruckr.com/?p=15017 While digital marketing is different for every business, and many people might think it’s for business owners who are trying to sell a product or service, it’s also essential for food truck owners. After all, digital marketing can be done for cheap, you are, in fact, selling a product (your food) and it can help […]

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Digital Marketing

While digital marketing is different for every business, and many people might think it’s for business owners who are trying to sell a product or service, it’s also essential for food truck owners.

After all, digital marketing can be done for cheap, you are, in fact, selling a product (your food) and it can help you attract new customers, as well as keep current ones happy and engaged.

With that in mind, we pose this question:

How are you using digital marketing for your food truck business?

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Many food truck owners make their food and locations their main focus points, and that’s exactly how it should be. However, you can gain a lot of customers if you strengthen your digital marketing efforts.

Some owners might be using email marketing. Some might be doing nothing more than posting on their social media accounts whenever they feel like it. All that is well and good, but a social media strategy, just as an example, can help create brand awareness and inform your followers.

While posting content on a routine basis (and mixing it up with videos and pictures) is a great tool for food truck owners, we encourage you to try a method that’s really on the rise: Facebook Messenger marketing.

Evolve Media is an expert when it comes to this topic and we’ve also been covering it all December long.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

In its most basic form, messenger marketing can be used like email marketing in which you send messages to your followers using Facebook’s Messenger app; however, messenger marketing is said to be more effective than email marketing and leads to higher open rates.

There are other ways to use digital marketing to your advantage, such as good SEO practices and quality content. Of course, most food truck owners are less focused on those types of tactics because it’s not relevant to their businesses (although it might be for some).

At the end of the day, the most important thing is consistency at your food truck, high-quality food and good customer service, but you have to get people to your truck if you want to increase sales and reach your monetary goals.

Some owners do this by working more hours and finding more catering gigs and events. While those strategies work and we encourage them, we also believe digital marketing, especially with social media, can help food truck owners in a big way, even if their main focus is to keep customers informed and engaged.

If you’re looking for a new way to take your food truck business to the next level in the new year, then look at your digital marketing strategies and see how you can improve in that department.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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3 Marketing Tactics Food Truck Owners Should Incorporate In 2019 https://foodtruckr.com/2018/12/3-marketing-tactics-food-truck-owners-should-incorporate-in-2019/ https://foodtruckr.com/2018/12/3-marketing-tactics-food-truck-owners-should-incorporate-in-2019/#respond Mon, 24 Dec 2018 21:07:05 +0000 https://foodtruckr.com/?p=14926 2019 is almost here and if you want to increase sales and attract more customers to your food truck in the new year, then you might need to up your marketing game. Luckily, we’re going to feature three ways you can do exactly that. Use these strategies to your advantage, and we hope 2019 is […]

The post 3 Marketing Tactics Food Truck Owners Should Incorporate In 2019 appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Marketing

2019 is almost here and if you want to increase sales and attract more customers to your food truck in the new year, then you might need to up your marketing game.

Luckily, we’re going to feature three ways you can do exactly that. Use these strategies to your advantage, and we hope 2019 is your most successful year yet!

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

3 Marketing Tactics Food Truck Owners Should Incorporate In 2019

  • Create a social media content strategy
  • Spread brand awareness on a daily basis
  • Messenger marketing

3.) Create a social media content strategy

You, more than likely, have a Facebook page for your food truck. You might even have a social media/content strategy. If you don’t, then we highly recommend it because it can lead to better engagement with your customers. It can also help to increase your following and turn followers into customers at your food truck.

A good starting point would be to see which posts received the most engagement in 2018. Even if you want a simplified strategy in terms of posting on certain days of the week, this strategy could go a long way with your marketing efforts. And, of course, pictures of your food or recipe-like videos should do well on platforms like Facebook and Instagram.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

2.) Spread brand awareness on a daily basis

You can do this in a number of different ways and your food truck is going to naturally do this because it’s like a mobile billboard — it features your logo and name. Doing more catering gigs and traveling to different locations can help you spread brand awareness as a result.

Another step is encouraging customers to like or follow you on the social media platforms you’re on. You can do that by having your, just as an example, Twitter handle on your food truck, menu or anywhere around your food truck window. It just needs to be visible so customers can see it.

You can also encourage customers to follow you on a certain platform or leave a review by giving them a 5 percent discount to do so. No matter what you decide to do, spreading brand awareness can help you reach your marketing goals in 2019.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

1.) Messenger marketing

We’ve been singing messenger marketing’s praises all December and that’s because we believe it can make a big difference for food truck owners.

In case you missed it, we encourage you to read this article to learn about some of the benefits of messenger marketing and what it can do for your food truck business. We also encourage you to reach out to Evolve Media to learn more about messenger marketing.

Happy holidays and we hope these simple — yet effective — marketing tactics can do you wonders in the new year!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post 3 Marketing Tactics Food Truck Owners Should Incorporate In 2019 appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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How ManyChat Can Help Food Truck Owners https://foodtruckr.com/2018/12/how-manychat-can-help-food-truck-owners/ https://foodtruckr.com/2018/12/how-manychat-can-help-food-truck-owners/#respond Sat, 22 Dec 2018 01:07:26 +0000 https://foodtruckr.com/?p=14927 We know what you’re thinking… What is ManyChat and how can it help my food truck business? As Evolve Media points out… ManyChat is an all-in-one Facebook Messenger Marketing platform that is revolutionizing the way people communicate with brands online. ManyChat allows you to create a Facebook Messenger bot to take your marketing, sales, and […]

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ManyChat

We know what you’re thinking…

What is ManyChat and how can it help my food truck business?

As Evolve Media points out…

ManyChat is an all-in-one Facebook Messenger Marketing platform that is revolutionizing the way people communicate with brands online. ManyChat allows you to create a Facebook Messenger bot to take your marketing, sales, and customer support to a whole other level, enabling you to have personalized, 1-on-1 experiences with your customers and prospects.

We’ve been talking about messenger marketing a lot lately and that’s because we believe it can help food truck owners better engage with their customers (among many other benefits).

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

ManyChat is the next step.

It can help you “capture registrations for giveaways,” “share lead magnets with your audience,” “set up a survey or quiz in return for a special offer promo code,” “sell products” and “keep customers happy by supplementing your existing customer support or using the live chat feature.”

Is ManyChat really that effective? Can it really make that big of a difference?

Well, messenger marketing is said to be 10X more effective than email marketing. In a case study, Evolve Media was “able to increase open rates from 25% to 98% using ManyChat to engage with their audience.”

That statistic speaks for itself.

If one of your New Year’s resolutions/goals is to increase your sales and gain customers, then you have to make changes. You can’t just hope that next year will be better and more people will come to your truck. Plus, your food probably isn’t the problem. Your product (aka your food) is likely exactly where it needs to be. Unfortunately, there might not be enough people who know about your truck and the competition is also fierce in the food truck industry.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

Therefore, you have to think outside the box. You have to do something different. If you aren’t doing much marketing for your truck, then that’s a great place to start. In fact, revamping your digital marketing efforts would be a great resolution and could lead to your goals coming true in the new year.

To truly take your digital marketing efforts to the next level, which could lead to an increase in sales at your food truck, better engagement with your customers online and so many other things, we encourage you to reach out to Evolve Media for more information about ManyChat and any other questions you might have about messenger marketing.

This could be the big change your food truck business needed.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post How ManyChat Can Help Food Truck Owners appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Benefits Of Messenger Marketing For Your Food Truck Business https://foodtruckr.com/2018/12/benefits-of-messenger-marketing-for-your-food-truck-business/ https://foodtruckr.com/2018/12/benefits-of-messenger-marketing-for-your-food-truck-business/#respond Thu, 20 Dec 2018 00:01:15 +0000 https://foodtruckr.com/?p=14925 As we mapped out in a previous article, Facebook Messenger marketing is an effective digital marketing tactic for food truck owners. While we have discussed it some, today we’re going to go into further detail on the benefits of messenger marketing for your food truck business. Sign up to receive the FoodTruckr Newsletter and we’ll […]

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Messenger Marketing

As we mapped out in a previous article, Facebook Messenger marketing is an effective digital marketing tactic for food truck owners.

While we have discussed it some, today we’re going to go into further detail on the benefits of messenger marketing for your food truck business.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

As Ian Smith, a partner of FoodTruckr and owner of Evolve Media, points out in this article, there are many benefits of messenger marketing:

  1. Go where the growth is
  2. Get ahead of the competition
  3. Manage messenger with ease
  4. Connect with your customers effortlessly
  5. Experience higher engagement rates
  6. Achieve any business objective
  7. Enjoy more capabilities
  8. Customize your customer journey
  9. Develop deeper relationships

All of these benefits of messenger marketing will help take your marketing efforts to the next level and can also help to make your efforts more meaningful and effective since messenger marketing can lead to better results. It can also be done from the convenience of your own home (and, in many cases, Facebook account).

While many food truck owners haven’t caught on yet, business owners are starting to see great results with messenger marketing. By jumping aboard now, you can get ahead of the competition and see your own marketing efforts grow.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

Not only is Facebook Messenger easy to use but you and your customers are already on it — well, at least the customers and fans who are already following your food truck on Facebook. Therefore, you can easily connect with them since you’re on the same platform.

You can also see higher engagement rates and develop deeper relationships. Messenger marketing is allowing businesses to achieve higher open rates than other marketing techniques such as email marketing.

Plus, it can be done in a one-on-one setting, with just you and the customer, and also in real time, which can help build those long-lasting relationships that turn followers into customers and sales.

There are also a variety of things you can do with messenger marketing, such as marketing campaigns all the way to surveys or simply asking your followers/customers if they’re satisfied with your food and service.

Not to mention, as Smith points out, “Messenger has similar qualities to SMS like instant delivery and capturing attention, but it also has the attractiveness and automation power of email,” which goes along with the benefit of enjoying more capabilities.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

And, “With all the capabilities of ManyChat for Messenger marketing, you truly have the freedom to customize the experience for everyone.”

Clearly, there are many benefits of messenger marketing for your food truck business. If you want to start incorporating this marketing strategy, then we encourage you to reach out to Evolve Media for more information and to help you get started.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Benefits Of Messenger Marketing For Your Food Truck Business appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Why Mobile Kitchen Owners Should Market Their Trucks On Facebook And Grow A Messenger Subscriber List https://foodtruckr.com/2018/12/why-mobile-kitchen-owners-should-market-their-trucks-on-facebook-and-grow-a-messenger-subscriber-list/ https://foodtruckr.com/2018/12/why-mobile-kitchen-owners-should-market-their-trucks-on-facebook-and-grow-a-messenger-subscriber-list/#respond Tue, 18 Dec 2018 03:59:24 +0000 https://foodtruckr.com/?p=14810 The food truck industry might be friendly in nature but it’s also a competitive field that has an endless amount of competition. Cooking delicious meals and implementing new recipes, unfortunately, isn’t good enough, and many owners don’t find that out until they become food truck owners. How can owners stand out in a competitive field […]

The post Why Mobile Kitchen Owners Should Market Their Trucks On Facebook And Grow A Messenger Subscriber List appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Facebook

The food truck industry might be friendly in nature but it’s also a competitive field that has an endless amount of competition. Cooking delicious meals and implementing new recipes, unfortunately, isn’t good enough, and many owners don’t find that out until they become food truck owners.

How can owners stand out in a competitive field that seems to be growing by the day?

While many food truck owners fancy themselves chefs, they’re also business owners and need to treat their food trucks as such. That means FoodTruckrs should be implementing the latest trends in the business and marketing worlds, and that’s where marketing on Facebook and growing a messenger subscriber list come into play.

Word-of-mouth marketing and other traditional methods might work now, but “85% of customer-business relationships will be through technology” (via Forbes). Facebook Messenger marketing is going to be a big one.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

What is Facebook Messenger marketing?

In a nutshell, Facebook Messenger marketing is marketing to your customers via the Facebook Messenger app. It’s an up-and-coming way of marketing and many digital marketing experts are using it in the same way they would use email marketing. For example, instead of sending email blasts about their product and services, digital marketing gurus are optimizing those messages for Facebook chats and sending them directly to their customers and followers.

What’s the difference between messenger marketing and email marketing? Well, the biggest difference is the fact that the open rates tend to be higher with messenger marketing which means users are actually opening these messages at a higher rate than emails.

Therefore, with Facebook Messenger marketing, food truck owners can reach their customers at a higher rate, which could lead to them spreading their message and people coming to their food trucks (or whatever the owners are trying to achieve with their messenger campaigns).

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

On top of that, Facebook Messenger marketing can help you develop deeper relationships with your customers since messenger marketing is more personal than email marketing in many ways. Plus, it’s an up-and-coming marketing strategy that can help you get ahead of the competition.

Now that you have a better idea of what Facebook Messenger marketing is, the next step is building — and growing — a messenger subscriber list.

Why build a messenger subscriber list?

As we stated in this article, there are plenty of benefits of growing a messenger subscriber list, such as going where the competition hasn’t been yet and also engaging in a more effective and efficient way with your food truck customers.

It might be easier for you to grow as well since your food truck is likely already on Facebook and you already have fans as a result. Therefore, you won’t have to ask people to opt-in to your newsletter or go email hunting. You can simply reach out to people who want to be reached out to since they’re already following you and like what your business has to offer, which is quality food.

With that in mind, keeping an email list is still a valuable marketing tactic — it’s just messenger marketing is catching on in a big way and appears to be the future.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you’re interested in taking your marketing efforts to the next level with Facebook Messenger marketing and building a messenger subscriber list, then we encourage you to reach out to Evolve Media. They are experts when it comes to those departments and can help you get started on this new digital marketing journey.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Why Mobile Kitchen Owners Should Market Their Trucks On Facebook And Grow A Messenger Subscriber List appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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