FoodTruckr | How to Start and Run a Successful Food Truck Business https://foodtruckr.com Wed, 31 Oct 2018 00:00:09 +0000 en-US hourly 1 FoodTruckr | How to Start and Run a Successful Food Truck Business FoodTruckr | How to Start and Run a Successful Food Truck Business pat@foodtruckr.com pat@foodtruckr.com (FoodTruckr | How to Start and Run a Successful Food Truck Business) 2014 | Flynndustries, LLC How to Start, Run and Grow a Successful Food Truck Business FoodTruckr | How to Start and Run a Successful Food Truck Business http://foodtruckr.com/wp-content/uploads/powerpress/ftr-podcast.png https://foodtruckr.com How To Rebound From Not Hitting Your Food Truck Goals https://foodtruckr.com/2018/10/how-to-rebound-from-not-hitting-your-food-truck-goals/ https://foodtruckr.com/2018/10/how-to-rebound-from-not-hitting-your-food-truck-goals/#respond Mon, 29 Oct 2018 18:23:23 +0000 https://foodtruckr.com/?p=14218 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has […]

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Goals

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

All goals aren’t created equal.

As a result, some people struggle to hit their goals and some people achieve massive success when they do hit these tougher-to-reach goals.

If you recently failed to achieve a goal (or come up short on a goal in the future), then we encourage you to incorporate the approaches below.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How To Rebound From Not Hitting Your Food Truck Goals

  • Learn From Your Missteps And Make Changes
  • Make Your Goals More Attainable
  • Look At The Positives

Learn From Your Missteps And Make Changes

Why did you not hit a goal? Was it something you did wrong? Something an employee did wrong? Maybe a gig didn’t go your way? Maybe there are multiple things you can point to when it comes to this misstep?

No matter what the case might be, you should analyze why you didn’t hit a goal, learn from this situation and incorporate real strategies so it doesn’t happen again. If you don’t learn from your mistakes and then make changes, you will never be where you want to be.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

Make Your Goals More Attainable

Maybe you didn’t hit your food truck goal because it wasn’t attainable. We understand how the goal-making process works: Your brain is running wild and you’re excited about the prospects of a goal coming true and what this goal could do for your business.

Here’s the deal: Sometimes you have to take baby steps to get to where you want to be. We all want to skip the line and land at our dream life, but we have to gradually arrive there. Take a step back, make your goal more attainable (but still challenging) and get back to work.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

RELATED: Common Goals Food Truck Owners Should Shoot For

Look At The Positives

If you beat yourself up over a missed goal, your confidence could take a hit and stress could come flooding in. While you have to reflect on what went wrong and what you can do differently next time, you also need to look at the positives.

If you really want to take a step forward with your food truck business, then you can’t solely label your goals as “failures” and “successes.” After all, you might have come up short on a goal, but you might have taken your business to another level in the process.

A positive outlook on your goals (and in life) is a must-have for a food truck business owner.

Looking for Food Trucks For Sale? Check out this link for more details!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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Ways To Lead Your Food Truck Team https://foodtruckr.com/2018/10/ways-to-lead-your-food-truck-team/ https://foodtruckr.com/2018/10/ways-to-lead-your-food-truck-team/#respond Mon, 22 Oct 2018 18:23:21 +0000 https://foodtruckr.com/?p=14217 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has […]

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Team

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

There are an endless amount of tips and tricks a manager can incorporate to lead his or her food truck team. Instead of getting into every tip out there, we want to focus on three manageable ingredients that you can start incorporating at your mobile kitchen today.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Ways To Lead Your Food Truck Team

  • Have A Healthy Combination Between Work And Play
  • Don’t Micromanage Too Much
  • Make Communication A Key Ingredient

Have A Healthy Combination Between Work And Play

You’re operating a kitchen and you should take it seriously as a result; however, if you don’t create a fun environment, then your employees might not enjoy coming to work, it will feel more like a (bad) job for everyone involved (you included) and you won’t create an atmosphere that customers want to be around.

Everyone’s managing styles are different, but showing that you can lead by example (hard work in the kitchen) and also spread joy and happiness is a huge win for the atmosphere and community surrounding your truck. This is not an easy thing to achieve, but you know what it looks like when you see it — and the customers will as well.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

Don’t Micromanage Too Much

Your food truck business is your pride and joy, so you want things done a certain way. You might even be a perfectionist. However, you have to do your best to not micromanage too much. Employees will feel uncomfortable if you’re always looking over their shoulders or telling them they should do a task a certain way, especially when their way of doing a task is still getting the job done efficiently and effectively.

You, of course, need to be thorough in the beginning and map out exactly what your employees should be doing — and monitor them closely, as well as give tips and feedback, when they’re first starting — but once your employees have done the job long enough and feel comfortable, you should drop the micromanaging card altogether.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

RELATED: 10 Things A Successful Food Truck Business Tends To Have

Make Communication A Key Ingredient

There are some things that you shouldn’t tell your employees, but, for the most part, communication should be a key ingredient. Your employees shouldn’t be in the dark every time they come to work. In fact, when you communicate things (such as strategies, new locations, new meals, etc.), they will feel like they are part of a team, they won’t be thrown off guard (assuming you don’t tell them things last second) and morale could get a boost.

Communication can take your business to the next level, and a lack of it can lead to operations not running smoothly, for starters.

Looking for Food Trucks For Sale? Check out this link for more details!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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Common Goals Food Truck Owners Should Shoot For https://foodtruckr.com/2018/10/common-goals-food-truck-owners-should-shoot-for/ https://foodtruckr.com/2018/10/common-goals-food-truck-owners-should-shoot-for/#respond Wed, 17 Oct 2018 17:32:24 +0000 https://foodtruckr.com/?p=14304 Everyone has different goals and dreams in the food truck industry. Not everyone wants to open up 10 food trucks. Some people do. Some people want to grow even bigger than that. There are many ways to take your food truck business and not every path is going to be the same. With that said, […]

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Goals

Everyone has different goals and dreams in the food truck industry.

Not everyone wants to open up 10 food trucks. Some people do. Some people want to grow even bigger than that.

There are many ways to take your food truck business and not every path is going to be the same. With that said, we’re going to visit some common goals food truck owners should shoot for. And, no, that doesn’t mean owners have to add every goal to their list — we’re just trying to help out during the goal-making process and also map out what’s possible in this industry.

Note: While these goals might be common in terms of being achieved by many owners, that doesn’t mean they aren’t challenging.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Common Goals Food Truck Owners Should Shoot For

  • Opening Up Another Food Truck
  • Starting A Sit-Down Restaurant
  • Increasing Sales And Making More Money
  • Hiring A Manager To Open Up Your Schedule
  • Being Known As A Business That Cooks Amazing Food And Has Excellent Customer Service
  • Having Fewer Things Go Wrong
  • Not Having To Rely On One Source Of Income
  • Serving At Top-Notch Locations And Events
  • Having A Business That Allows You To Go On Vacations
  • Making Your Dream Job A Reality

10.) Opening Up Another Food Truck

Many business owners strive for growth. They want to build a franchise, a dynasty. One of the first steps in that process is having enough funds to actually make that happen, and when that does happen, opening up another food truck. Like all of the goals on this list and goals in general, all of this is easier said than done for an endless amount of reasons (it’s not easy to come up with money to purchase a second food truck and you also have to figure out how you’re going to manage both places at once). Nonetheless, this is a common food truck goal that many owners can — and should — shoot for.

9.) Starting A Sit-Down Restaurant

Many owners couldn’t open a sit-down restaurant because it was too much money, or they wanted to be able to focus on everything at once, so they went the food truck route. With that said, opening a sit-down restaurant is a no-brainer goal.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

8.) Increasing Sales And Making More Money

This is everyone’s goal (at least the making more money part), let alone a food truck owner’s goal. It’s rather simple: Increasing sales and making more money could lead to more money in an owner’s bank account, a higher salary for employees and an owner being able to do more since money tends to have that effect on a business. It can also lead to fewer worries and an owner being able to focus on bigger picture things, such as opening another truck or expanding in any of its forms.

7.) Hiring A Manager To Open Up Your Schedule

This is a very attainable goal for many food truck owners … but that doesn’t mean every owner wants to achieve it. After all, many owners opened a food truck in the first place so they could have full control of what goes on at their business and so they could cook food for a living. However, hiring a manager could open up an owner’s schedule in a big way because an owner wouldn’t, ideally, have to worry as much about the day-to-day tasks, or could simply have a thriving business and just overlook things.

Looking for Food Trucks For Sale? Check out this link for more details!

6.) Being Known As A Business That Cooks Amazing Food And Has Excellent Customer Service

Everyone wants to create a legacy, and a great goal for a food truck owner in the legacy department would be creating a business that’s known for its food and customer service. In fact, that’s “the dream” for many mobile kitchen owners.

5.) Having Fewer Things Go Wrong

This is a tough goal to incorporate because it’s not always easy to monitor or control. So many things can go wrong at a food truck business, no matter how big or small. You could run out of a certain food item (which is likely a blessing, especially when compared to not selling enough food to stay open). Angry customers could arise. Your fryer could break (if you have a fryer). You could get a flat tire. A catering client could cancel last minute. You might have to cancel last minute. A million different things could go wrong, but being able to minimize these failures is an obvious goal to have.

4.) Not Having To Rely On One Source Of Income

This isn’t every owner’s goal. Some owners want to travel from one location to the next and keep things as simple as possible in the process. Of course, some owners also want to branch out with catering services, food truck events, selling product and not having to rely on one source of income in general. The important question to ask yourself with this goal: What service will actually provide value to my business and customers? Those are the types of streams you should be looking for — if you can provide more value, then the money will follow.

3.) Serving At Top-Notch Locations And Events

Sometimes you luck into a good location, sometimes you have to join the “waiting list” before you land it and sometimes you just get it or earn it. The same thing goes for food truck events. No matter how you get the ideal locations and have the pleasure of appearing at top-notch events, this is a goal that many food truck owners strive for — and it’s an attainable goal on top of that.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

2.) Having A Business That Allows You To Go On Vacations

Some people start a business so they can eventually sell it (and make a lot of money, gain credibility, etc., in the process). Many people joined the food truck industry because they didn’t have freedom or flexibility in their old jobs. While you can’t just take off a bunch of days if you plan on seeing success as an owner (especially in the beginning), vacations, flexibility and freedom are all viable paths with a food truck.

1.) Making Your Dream Job A Reality

All the money, locations, bells and whistles and popularity won’t mean a thing if you’re not happy, making this the most important goal on the list for many food truck owners. Making your dream job a reality — doesn’t that sound nice? That, more likely than not, is why you became a food truck owner in the first place, and your dream job might already be a reality as a result.

If one of your goals revolves around catering, then we encourage you to read the article below:

How to Run a Food Truck 25: Set Up a Catering Business

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After identifying what types of events you want to serve, it’s time to begin considering what you’ll offer and how much you want to change or keep the same from your current menu. Catering opens up a lot of new options that aren’t logistically viable for FoodTruckrs doing street service and events, but it can also present a world of new challenges. There are three main concerns you’ll need to balance: your responsibility to your clients, what people want, and the pace of catered events.

First and foremost, it’s important to note that as soon as someone signs a catering contract with you, that person is no longer just one of your truck’s customers—he or she is your client, and that means you have a much greater responsibility to maintain your commitments and meet the client’s expectations. Don’t offer anything to your catering clients that you aren’t absolutely positive you can deliver—and always have a backup in place. You might be able to easily skip your downtown lunch stop if you come down with the flu (and deal with the income loss later), but your catering client will still have an event full of hungry attendees that need to be served, and you can’t just cancel on him or her. Figure out your backup plans in advance.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Common Goals Food Truck Owners Should Shoot For appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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10 Articles That Will Help FoodTruckrs Finish 2018 On A Strong Note https://foodtruckr.com/2018/10/10-articles-that-will-help-foodtruckrs-finish-2018-on-a-strong-note/ https://foodtruckr.com/2018/10/10-articles-that-will-help-foodtruckrs-finish-2018-on-a-strong-note/#respond Tue, 16 Oct 2018 14:21:23 +0000 https://foodtruckr.com/?p=14303 It’s not always easy to finish the year off on a strong note, especially if 2018 has thrown its fair share of obstacles your way. Nonetheless, we hope the collection of articles below can help you do exactly that. 10 Articles That Will Help FoodTruckrs Finish 2018 On A Strong Note Sign up to receive […]

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2018

It’s not always easy to finish the year off on a strong note, especially if 2018 has thrown its fair share of obstacles your way.

Nonetheless, we hope the collection of articles below can help you do exactly that.

10 Articles That Will Help FoodTruckrs Finish 2018 On A Strong Note

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Six Seasonal Strategies to Delight Fans in December

Preview:

Finally, make each fan’s experience at your truck a memorable one by adding those special small touches that transform a lunch from “delicious” to “WOW.”  Think of something like the iconic holiday red cups Starbucks uses each year or the big red plastic bags with snowflakes you see at Target during the holiday season.  These simple touches cater to fans who are in the spirit of the season and who are excited to see holiday reminders everywhere they go.

Whether you invest in some holiday-themed cardboard containers for your dishes or tie a festive ribbon around each to-go box, a little bit of seasonal cheer makes your truck stand out in your customer’s mind.  And the next time that customer heads out for a day of holiday fun and shopping, he or she will visit your truck for the small burst of celebratory cheer you have to offer.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

Food Truck Branding 101: Build a Brand That Rocks

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In many ways, your brand is defined by all the ideas your customers have about you. When they see your truck, they remember the experience they had last time or the great review they read about you on Yelp. They think of how quickly you served a long line of customers during a lunch rush or how each of your recipes is inspired by your grandmother’s home-cooked meals. These expectations are important because they encourage people to return over and over again—but they also matter because once you’ve given people an idea of what to expect, you must continue to deliver it.

Your brand is effectively your company’s promise to your customers—but be sure you don’t confuse branding with advertising. There’s an easy way to remember the difference between the two. Ads explicitly tell customers to come to you, while your brand silently communicates who and what you are. Fast food chains like Wendy’s and Burger King spend lots of money on TV and radio spots that bring people in the door, but at the end of the day, it’s their brands (the promise and expectation of affordable food served fast) that keep people coming back.

Nine Ways to Winterize Your Food Truck

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Flat tires are the pits. An inconvenience to anyone driving a regular car, a flat can quickly become a devastating loss of business for a food truck owner. That’s not good this time of year. So, during the winter, you need to monitor your tire pressure carefully because cold weather makes the air pressure in your tires dip. You could lose up to 1PSI for every 10 degrees the temperature drops—and when your tires are low on air, you’re much more likely to get a flat. Properly inflated tires also distribute the weight of your truck more effectively and help you get better traction on the road in order to keep you safer during snowy, wet, or foggy driving conditions. Get yourself into the habit of checking your tires first thing each morning when temperatures are often the coldest.

Looking for Food Trucks For Sale? Check out this link for more details!

How to Run a Food Truck 07: Run Promotions to Inspire Fan Loyalty

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Do It the Right Way: The key to this type of promotion is consistency. You can create any type of special offer that you like and run it on any day you want, but you need to stick to it so that fans know what and when to expect their discounts. These sales don’t have to be big or outrageous (and in fact, it’s usually best if they’re not since you don’t know what kind of demand you’ll encounter down the road), but they do need to happen on a regular schedule.

Be Sure to Avoid: As we mentioned above, it’s best to keep regular promotions to a minimum or moderate discount, especially while you’re still starting out. Because the most important part of these types of offers is consistency, you don’t want to get yourself into a situation in which you have to discontinue the promotion because you’re losing too much due to high demand. Keep regular promotional discounts to a manageable amount. Though that amount will definitely vary from truck to truck, a good guideline to use is to make sure you’re still erring on the side of the profit. Save the loss leaders for one-off sales and special events.

How to Run a Food Truck 05: Deliver Excellent Customer Service

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You can make the best first impression possible by ensuring that your greeting is sincere. Though we recommend staying upbeat and positive in your approach, it’s most important to know your own style. If you’re the furthest thing away from perky in your day-to-day life, putting on a chipper face might come out looking a little forced and disingenuous. Remember how thankful you are for your customers and allow that feeling of gratitude to guide your greetings—a simple, heartfelt “Hey there! What can I get for you?” accompanied by an honest smile is preferable to a bored, surly, “Hi, what do you want?” any day.

The 12 Days of FoodTruckr: 7 New Things to Sell

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We’re hoping today’s new post will bring all of you who are getting ready to start your own food trucks a little inspiration. Though many aspiring food truck owners know exactly what they want to cook before they get started, we also hear from many of you who are still searching for the perfect idea. With that in mind, we thought we’d bring you a few new ideas today to help you get the creativity flowing. Grilled cheese trucks and dessert trucks are definitely all the rage (and will always be some of our absolute favorites!), but we’d also love to find some trucks specializing in these new cuisines.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

How to Run a Food Truck 01: Train Your Food Truck Employees

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In addition to teaching your team about the culture and values that drive your truck’s daily operations, there are a number of more clear cut procedures and tasks that new employees will also need to learn before they can be trusted to operate your truck. Once you have a larger team in place, you may be able to hire individual people to be in charge of separate categories—but for now, we recommend making sure that each person working on your truck is cross-trained and capable of performing every one of the following procedures. You never know when someone may call in sick or have a personal emergency that keeps him or her from coming in, and it’s important to have another person who can keep the truck running available.

The 12 Days of FoodTruckr: 6 Ways to Find Your Spirit

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Though winter can make it tough for some food trucks to hit their regular street stops, the season can also open up new opportunities for other trucks to attend events and festivals! Many cities hold holiday-themed community events and food truck festivals in December. Find out what’s happening in your city and take your truck to where the people are spending their time.

How to Run a Food Truck 09: Prepare for the Off-Season

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Catering is one of the best ways food trucks can supplement street sales all year long, but it’s especially effective during the cold winter months when your customers don’t feel like braving the snow to get to your truck’s window. Though people in your city might consider food trucks to be a warm weather-exclusive destination, they’ll be eager to enjoy your delicious meals during any month if you’re willing to bring the food to them. From corporate events to birthday parties, people need food all year long—and there’s no better way for you to make up for slow street sales than with a large catering contract that will serve 50 or more people at a single stop.

The 12 Days of FoodTruckr: 12 Reasons We Love Food Trucks

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Now, it’s no secret that we love food trucks—but today, we wanted to go into a little more detail and explain exactly why something as simple as a restaurant on wheels is so very special. With that in mind, we’re proud to present the 12 reasons we love food trucks!

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post 10 Articles That Will Help FoodTruckrs Finish 2018 On A Strong Note appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Rock The Last 3 Months Of 2018 With These Food Truck Tips https://foodtruckr.com/2018/10/rock-the-last-3-months-of-2018-with-these-food-truck-tips/ https://foodtruckr.com/2018/10/rock-the-last-3-months-of-2018-with-these-food-truck-tips/#respond Tue, 16 Oct 2018 02:20:25 +0000 https://foodtruckr.com/?p=14219 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has […]

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2018

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

With 2018 down to its final three months, we wanted to give food truck owners three tips. The hope is that these three tips can help you rock the last three months of the year.

Check them out below and we hope you’re well on your way to achieving all of your food truck goals this year.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Rock The Last 3 Months Of 2018 With These Food Truck Tips

  • Set Up Your Catering Gigs For The Rest Of The Year (And Beyond)
  • Don’t Forget To Winterize Your Truck
  • Find Central Locations

3.) Set Up Your Catering Gigs For The Rest Of The Year (And Beyond)

The reasoning behind this is simple: As the temperatures start to drop, it’s going to be harder to attract people to your food truck. Your revenue could take a hit as a result. Of course, you will always have loyal customers who travel to your mobile kitchen, even in frigid temperatures. However, you can supplement your income (and know you have money coming in) when things get slow if you set up catering gigs ahead of time.

This is easier said than done, but if you have a good track record and a following, then setting up catering jobs might come easy for you.

Adding a catering service during the offseason can help you make more money and can lead to you reaching new customers who have never eaten at your truck before.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

2.) Don’t Forget To Winterize Your Truck

While getting your truck ready for the winter might not sound glamorous, it’s something that needs to be done, whether you plan on staying open during the winter or not.

Routine maintenance will make the process that’s winterizing your food truck easier. You’ll also want to make sure you have good snow tires and windshield wiper blades (something that tends to go under the radar far too often with vehicles).

We also encourage food truck owners to read the article below…

RELATED: Nine Ways to Winterize Your Food Truck

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

1.) Find Central Locations

What do we mean by this? Find locations that are flooding with people no matter what time of the year it might be, such as downtown hotspots, business districts, apartment buildings or outside of gyms. Being able to rely on a few (or even one) location where there are a lot of people will help ensure that money is coming in no matter what time of the year it might be.

October, November and December (and beyond) might be tough for food truck owners since there’s likely going to be less foot traffic and it’s almost the offseason in the food truck industry, but there are ways to counter it. We hope the three strategies above can help.

Looking for Food Trucks For Sale? Check out this link for more details!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Rock The Last 3 Months Of 2018 With These Food Truck Tips appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Must-Read FoodTruckr Articles From 2018 https://foodtruckr.com/2018/10/must-read-foodtruckr-articles-from-2018/ https://foodtruckr.com/2018/10/must-read-foodtruckr-articles-from-2018/#respond Fri, 12 Oct 2018 17:27:08 +0000 https://foodtruckr.com/?p=14301 While FoodTruckr has featured plenty of tips, tricks and motivational pieces in 2018, we encourage food truck owners to check out the collection of articles below. Must-Read FoodTruckr Articles From 2018 Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About […]

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2018

While FoodTruckr has featured plenty of tips, tricks and motivational pieces in 2018, we encourage food truck owners to check out the collection of articles below.

Must-Read FoodTruckr Articles From 2018

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

3 Things Food Truck Owners Typically Have To Give Up

If you want to make it as a food truck owner, then you probably have to take a step back on your social life. This means going out on the weekends less. In general, you should be doing things to make your business better during your free time, whether that means updating menus, coming up with social media strategies, planning the employee schedule for the upcoming week, finding more catering gigs or whatever it might be.

3 Ways To Hold Yourself Accountable To Your Food Truck Goals In 2018

So many people make these awesome goals around the start of a new year … but then they forget about them shortly after because … well, life happens, and the goals get put on the back burner. If you are constantly reminding yourself of these goals by having them around on a piece of paper, then you might not lose sight of the big picture.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

Your Food Truck Journey Will Begin The Moment You Take Action

We love when people talk about their dreams, and we also love when their passion really shines through during that process. However, talking will only get you so far. In fact, your food truck journey won’t actually begin until the moment you take action.

What Are You Willing To Give Up To Make Your Food Truck Dreams Come True?

If you want to be the most successful food truck owner you can possibly be, then you have to be willing to give up … well, a lot. That’s just how it goes when it comes to achieving goals and dreams. Not to mention, food truck owners tend to have some rather crazy hours, so, naturally, your food truck business will become your life.

Ways To Spice Up Your Food Truck Journey

7.) On The Other Hand, Delegate So You Have More Time: Are you exhausted day after day because your life consists of you going nonstop at your food truck business? Well, if you have the means to do so (and the employees), then start delegating your work. This could, of course, lead to you doing less at your truck (or at least having less tasks), which could allow you to focus in on more important tasks, or you simply being able to take it easy during the day since it will ideally be less chaotic.

Looking for Food Trucks For Sale? Check out this link for more details!

Are You Currently Living Out Your Dream In The Food Truck Industry?

If you did the homework and really studied this industry before becoming a food truck owner, then you probably knew what you were signing up for. You see, being a food truck owner isn’t as simple as cooking food every day and making every single person who tries your food happy. You will create duds from time to time (or at least your employees will), and there will be customers who aren’t happy, whether it was a customer service-related problem or the food itself.

Productivity Tips For Food Truck Owners

The idea with this productivity tip is to test a bunch of different strategies, and then eliminate the things that don’t work and keep the things that do work. In theory, you are doing more work initially, but as you discover what does and doesn’t work for your food truck business, you will be doing less work, or putting all of your efforts toward strategies that you know will actually see results.

3 Questions That Could Lead To Food Truck Success

So many people get used to the day-to-day life at work and this leads to complacency. Unfortunately, that could lead to you not achieving as much success as possible. The sooner you give your food truck business everything you have, the sooner you will have the business of your dreams, and the sooner you will have the life of your dreams.

10 Things Food Truck Owners Have To Overcome

If you want to be a successful food truck owner, then you are likely going to have to put in a ton of hours for an extended period of time. You might be able to rest eventually, but this is not a get-rich-quick scheme, and many owners seem to work double-digit hours for five to seven days a week. Even if you do work that many hours, that does not mean you will succeed.

10 Ways Food Truck Owners Can Break Up Their Days

There are many benefits to journaling, and one of the biggest ones is reflecting. This is a step that not enough people do, a step that we should incorporate into our routines more. You see, most people only reflect once per year — around New Year’s Eve, that is — and while some reflection is better than no reflection, if you make this a more routine practice, you will be able to catch mistakes and problems quicker. You might even be able to stop something bad from happening or turn your sales around well before the year is over.

The Path Food Truck Owners Should Take When They Aren’t Feeling Motivated

You, more likely than not, joined this industry because you wanted to cook food for a living and you wanted to be involved in a profession you are passionate about. So, if you are feeling unmotivated for whatever reason, then that could lead to you not being excited about your days and career.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

7 Ways To Increase Your Food Truck Sales

As a friendly reminder, while everyone needs to make a living, and you chose this path to make your living, it’s important to make this dream everything you ever imagined since you actually have the power to do so. Cooking certain foods when you want to cook them, and also adding new foods whenever you would like, is one of the many ways to do exactly that.

Unique Ways To Increase Food Truck Sales

We understand if you don’t have enough employees to incorporate a delivery service, but you can add a service like mobile ordering without more employees, which will make ordering at your food truck convenient for your customers. It could also lead to you sticking out among your competitors.

10 Things That Might Be On A Food Truck Owner’s Mind With Fall Approaching

With the busy season coming to an end, you might be happy since you can finally take your foot off the gas pedal because the end, if you will, is near … or you might be stressed because the busy season is near and you haven’t met your goal in the money department. Then again, you might stay open year-round, so the work might never stop for you, and fall approaching might not mean anything more than a change on the calendar.

3 Ways To Not Go Through The Motions In The Food Truck Industry

Nonetheless, you are your own boss and you own your business, so you can change things up however you would like and however many times you want. This could involve incorporating food truck events and catering gigs from time to time, venturing to new locations, staying open at different times of the day or whatever it might be.

3 Tips For Delegating Work At Your Food Truck

These delegated tasks can be anything from purchasing inventory to posting on social media — the choice is yours, and it really just depends on what you can and can’t handle and what your employees can and can’t handle, as well as what you’re willing to delegate.

Ingredients Food Truck Owners Need To Constantly Monitor

There are many different things to track when looking at your social media numbers, such as comments, likes, shares and clicks. These metrics are important because they will give you an idea of what your customers and followers like and what they don’t like.

10 Things A Successful Food Truck Business Tends To Have

Whether it’s the employees, the manager or the atmosphere, many successful food trucks have a personality. It could be the music they play. The way they take an order. A motto the food truck business lives by. How the food is presented. No matter what the case might be, many successful food trucks have a unique vibe and feel and this helps to create a community and environment that people want to be part of, which includes customers, employees and the manager.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Must-Read FoodTruckr Articles From 2018 appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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10 Things A Successful Food Truck Business Tends To Have https://foodtruckr.com/2018/10/10-things-a-successful-food-truck-business-tends-to-have/ https://foodtruckr.com/2018/10/10-things-a-successful-food-truck-business-tends-to-have/#respond Wed, 10 Oct 2018 17:36:26 +0000 https://foodtruckr.com/?p=14305 While every food truck business is different, there are certain things that successful food truck owners tend to have, and we’re going to highlight 10 of those ingredients in this article. First things first, how can you make your food truck business better? Are there certain things the competition is doing well that you could […]

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Business

While every food truck business is different, there are certain things that successful food truck owners tend to have, and we’re going to highlight 10 of those ingredients in this article.

First things first, how can you make your food truck business better? Are there certain things the competition is doing well that you could be doing? Do you even study the competition? If not, then we encourage you to do so because it could lead to you bettering your business and networking, to say the least.

Without further ado, below are 10 things a successful food truck tends to have.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

10 Things A Successful Food Truck Business Tends To Have

  • Consistent Food And Service
  • A Personality
  • A Good Leader
  • Some Form Of Online Presence
  • A Notable Brand
  • Amazing Food
  • Constantly Adapt
  • Multiple Streams
  • Failures And Learning Moments
  • Discipline, Persistence, Passion

10.) Consistent Food And Service

While many business owners and companies go down the path that’s emphasizing quantity over quality, successful food truck owners are consistent with their food and their service.

Every time a customer eats at a successful food truck, said customer can expect the same quality in food and service. If the opposite rings true and if this happens often, then a food truck will lose customers.

Customers expect consistency and owners should always put in quality work in the kitchen.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

9.) A Personality

Whether it’s the employees, the manager or the atmosphere, many successful food trucks have a personality. It could be the music they play. The way they take an order. A motto the food truck business lives by. How the food is presented. No matter what the case might be, many successful food trucks have a unique vibe and feel and this helps to create a community and environment that people want to be part of, which includes customers, employees and the manager.

8.) A Good Leader

Speaking of the manager…

Without a good leader, the food truck boat will likely sink. Being a good leader is hard to teach but easy to identify when you see it.

A good leader will be responsible, lead by example, treat employees with respect and create a fun and safe environment for everyone involved, for starters.

Looking for Food Trucks For Sale? Check out this link for more details!

7.) Some Form Of Online Presence

Not every owner likes to spend time posting on Facebook and Instagram. However, many successful food truck businesses keep their customers engaged and informed on social media. At the very least, they update their website (or social media networks) when it comes to upcoming locations and appearances.

While many people look at social media as a way to stand out, target audiences and make more money, it’s also a great way to keep your customers informed and to add another layer to the customer service department.

6.) A Notable Brand

Not every successful food truck is famous, but many thriving businesses in this industry are at least notable in their local communities. After all, successful food trucks have a wide variety of locations and they tend to make appearances at different outings. At the very least, they are selective when it comes to locations and select locations that are high in foot traffic.

Of course, some food trucks are just well-known.

5.) Amazing Food

This is a no-brainer. Good food alone could lead to your business being a success (a quality product goes a long way). It keeps the customers coming back for more and it also leads to good reviews.

4.) Constantly Adapt

Successful food truck and business owners constantly adapt. Not because they want to, but because they have to.

A million different things can go wrong, and instead of complaining about every issue that arises, successful food truck owners take action and do their best to solve the problem. It might not always turn out pretty, but successful food truck owners do their best when it comes to damage control (and also meeting the expectations of their business and of the customers).

Being adaptable is a necessity in the food truck industry.

3.) Multiple Streams

While this might not be the case for every food truck business (some food trucks make a healthy living off of serving food at normal locations on a routine basis), having multiple streams of income is always a great business decision. Not only can it lead to more money but it can also lead to a business owner not putting all of his or her eggs in one basket.

There are many ways food trucks incorporate multiple streams of income, such as catering gigs, food truck events, selling the product in bulk, adding an online order service, selling merchandise, a delivery service and the list could go on and on.

2.) Failures And Learning Moments

Every successful food truck owner has endured failure, no matter how big or small, which leads to learning moments. These failures help make you and your business stronger and also help you learn from your mistakes so you don’t continue to make the same ones over and over again.

Try a bunch of different things in the beginning, fail early and often and incorporate the things that do work along the way, as well as eliminate the things that don’t work.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

1.) Discipline, Persistence, Passion

A successful food truck business tends to have discipline, persistence and passion — well, when it comes to the owner, that is.

For example…

When your friends are out having fun on a Friday night, you are serving at a location or doing any form of work for your business. You might fail over and over again or simply not see as much success as you hoped for in terms of revenue, but you continue to fight through … day in and day out. Along the way, you stay passionate about being a food truck owner, this journey and cooking food. You’re motivated and you will make your goals and dreams come true. Nothing will stop you.

You’re likely going to want to quit over and over again, but you have to continue fighting through the pain and struggles. After all, that’s what so many food truck owners did before you and that’s what so many owners will continue to do after.

Like we stated earlier, every business is different, and while the 10 ingredients above tend to be universal among successful food truck businesses, not every successful business out there has all 10. Sometimes, a great food concept will lead to success. Everyone’s journey is different in this industry.

It might not be the most exciting topic of all time, but it’s essential: We encourage you to read the below article when preparing for health inspections.

How to Run a Food Truck 16: Prepare for Health Inspections

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During your trial inspections, you should be paying close attention to everything on your truck—no matter how recently you cleaned it or when your last inspection was. Use the list above or the information you received from your local health department to determine what you should be examining. Be sure not to forget things like small crevices between appliances and walls, the condition of your paperwork, and how the outside of your truck looks. Keep in mind—though something like peeling paint on the outside of your truck won’t necessarily factor into your actual health inspection rating, it can influence the inspector (and even more importantly, your customers!) to think that you might not be taking good care of your truck.

Inspect your truck thoroughly by really getting into the role of the inspector. Use a flashlight to examine everything on your truck. Wear white gloves to check for dust and grime on surfaces that may otherwise appear clean. Buy chemical test strips to test things like the concentration of your cleaning solutions. These simple tools will allow you to better examine your truck and to get a much more realistic view of what the inspector will encounter during his or her visit. They will also help your employees see that you’re really serious about making sure your health inspections go as well as possible.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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You Can Still Burn Out From Your Food Truck Passion — And That’s Okay https://foodtruckr.com/2018/10/you-can-still-burn-out-from-your-food-truck-passion-and-thats-okay/ https://foodtruckr.com/2018/10/you-can-still-burn-out-from-your-food-truck-passion-and-thats-okay/#respond Mon, 08 Oct 2018 18:23:19 +0000 https://foodtruckr.com/?p=14216 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has […]

The post You Can Still Burn Out From Your Food Truck Passion — And That’s Okay appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Passion

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

Burnout only happens if you’re working at a job you hate, right?

Believe it or not, that’s not true — you can still burn out from your passion.

Many people will get down on themselves when they start feeling overwhelmed and stressed out at a job they love, and food truck owners are no exception. People tend to feel guilty for not loving a dream job every step of the way.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

We all burn out from time to time, and that’s especially the case for people who are logging 40-plus hours a week (sound familiar, food truck owners?).

We think we can work nonstop, that we never have to take the foot off the gas pedal since we’re working in a field we’re passionate about. Unfortunately, the mind is not a machine. We need breaks from time to time, even if it’s just going for a walk or something more extreme like taking a week-long vacation.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

People say to create a life you don’t have to escape from, and while that really does sound like the dream, it’s easier said than done. After all, if you own your own business or work in an industry as competitive as the food truck industry, then putting in the work and long hours (with minimal breaks) tends to be a normal occurrence. You also have to make tough decisions as a food truck business owner.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

We encounter burnout from time to time. They key is learning how much work you can and can’t do and to make adjustments. If you’re a food truck owner, then you need to learn how to delegate, or possibly hire more help. Owners use short-term solutions like doing everything themselves all the time, but those types of solutions won’t work forever as a result of an owner taking on more work, responsibility and stress.

The solution? Figuring out what works for you. There are many work-life balance techniques food truck owners can incorporate, but you have to figure this out on your own and also see what does and doesn’t work for you. Everyone owner and business are different.

RELATED: 3 Tips For Delegating Work At Your Food Truck

Sometimes knowing you’re not alone can help to relieve the pressure you put on yourself.

The biggest takeaway: You can still burn out from your food truck passion, and it’s okay if you do. You’re working a lot of hours to achieve success. You should feel burned out. But you also shouldn’t beat yourself up over it.

Take a step back and analyze your situation.

Looking for Food Trucks For Sale? Check out this link for more details!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post You Can Still Burn Out From Your Food Truck Passion — And That’s Okay appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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Gear Up For October With These FoodTruckr Articles https://foodtruckr.com/2018/09/gear-up-for-october-with-these-foodtruckr-articles/ https://foodtruckr.com/2018/09/gear-up-for-october-with-these-foodtruckr-articles/#respond Thu, 27 Sep 2018 15:23:26 +0000 https://foodtruckr.com/?p=13939 Summer came and went and now fall is here. October will be here in a few days. Before you know it, it will be the holiday season. How do you plan on conquering October and the months that follow, food truck owners? We want to help you out during this time, and we plan on […]

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October

Summer came and went and now fall is here. October will be here in a few days. Before you know it, it will be the holiday season.

How do you plan on conquering October and the months that follow, food truck owners?

We want to help you out during this time, and we plan on doing that by dishing out articles that are tailored around this time of the year, articles that were published and featured at FoodTruckr in the past.

From motivational pieces to how-to-run-a-food-truck articles, we hope the information below can help you achieve even more success (previews and links included for each article).

Gear Up For October With These FoodTruckr Articles

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How Food Truck Owners Can Find Motivation In Every Single Day

Preview:

8. Browse The Internet For Motivational Quotes And Videos: This is one of the easiest ways to get a boost of energy in the motivation department, and you can literally do it anywhere thanks to the amazing technology that is your smartphone. While this type of motivation does not last forever, it can, at the very least, give you a boost to your day.

7. Analyze The Competition: What is your competition doing? In hopes of gaining an overload of motivation, analyze a food truck that is currently destroying the food truck game (a truck that has seen a massive amount of success). This should motivate you for the simple fact that it will show you what is possible in the food truck industry if you give it everything you’ve got.

How To Update Your Food Truck Menu For Halloween

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Halloween is one of the biggest holidays of the year, and all the cafes and restaurants not only decorate their interiors during this time but add “spooky” dishes and drinks to the menu as well.

Okay, you are not an owner of a restaurant, but you do have a food truck. Therefore, you need to do the same thing as a restaurant owner: Decorate the truck inside and out, and update your menu. If you wish to find out how you can update the menu for Halloween, then please continue to read!

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

3 Things You Need To Become Addicted To In The Food Truck Industry To Ensure Success

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Cooking: This is a no-brainer. If you want to make it in this industry, then you are going to have to become obsessed with cooking, for it is the one thing you are likely going to have to do — and should want to do — every single day. However, taking this a step further, you also need to be testing out new recipes, trying out new menus and doing anything and everything to take your cooking game to the ultimate level, which will, in turn, satisfy your customers to the max in the food department.

3 Ways Food Truck Owners Can Counter Failure

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During this process, you should be analyzing what you did right, what you did wrong and what you can do better next time. If you do not do this, then you will never get better, and you will never grow. No one likes to fail, but if you plan on bouncing back from a failure — and becoming a better person in the process — then you have to learn from your failures.

In fact, you should be reflecting on a consistent basis, not just once a year around New Year’s Eve. The more you reflect, the more you actually look at your situation and analyze your life, and this will lead to you always being the most motivated person you can be, as well as the best person you can be.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

How to Run a Food Truck 08: Show Customers How Much You Care

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These conversations might seem like basic small talk, but the fact that you’re even taking the time to engage your customer can make a huge impression. Most likely, the far majority of your customer’s transactions at stores and restaurants are kept to the basics of placing an order, paying, and leaving. Taking just a couple minutes out of your day to find out something more about the customer’s life shows him or her that you care about more than just selling food—you want to make sure your customers are happy and that they feel comfortable and welcomed at your truck. And most importantly, you’ll begin to earn repeat business—which gives you even more opportunities to talk with your customers, to learn about their lives, and to build relationships that run deeper than a shared love of chocolate cupcakes and chili cheeseburgers.

How To Conquer Burnout In The Food Truck Industry

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4. Change Up Your Routine To Keep Things Fresh

If burnout is starting to become a daily/weekly occurrence, then you probably need to make a change to your life, which is where changing up your routine comes into play.

Start incorporating a morning routine (The Miracle Morning book can help you create the perfect morning routine), start scheduling new things into your day, change up when you do certain duties that can be done whenever, etc.

Rip apart your entire routine, and then put it together again. Only this time, create the ideal routine for you, not a routine that works for other people, because what works for others … works for others. What works for you … well, works for you. Everyone is different.

How to Run a Food Truck 05: Deliver Excellent Customer Service

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This is your time to let your food shine. Do you have a special going on where the customer gets a second meal for half price or a free dessert if they spend at least eight dollars? Tell customers about it. Do you have a brand new dish that you just added to the menu last week? Let ‘em know. Many customers will also have questions about what’s included in each dish or if there are any substitutions they can make. Be prepared to answer questions about ingredients, allergens, and how things are cooked. Being fully informed about everything on your menu shows your customers that you care about your food and your craft—and most importantly, about them and their happiness.

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3 Great Fall Practices For Food Truck Owners

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Coming Up With Strategies For The Holidays: The holiday season is going to be here before you know it (heck, Halloween is only a couple weeks away!). Are you going to be ready to tackle it this year?

A smart practice would be this: Start planning for the holiday season now, whether it is coming up with your menus, getting catering gigs and events lined up, deciding on your locations or whatever it might be. The more you plan now, the more prepared you will be once the holiday season is finally here.

Nonetheless, there are going to be plenty of mouths to feed when holiday shopping season begins, so it’s important to have a great plan put into place in hopes of attracting as many customers as possible.

What Do You Want Your Legacy To Be, Food Truck Owners?

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Yes, you have pulled off quite the feat by joining this wonderful industry, by becoming a food truck owner, by following your passions and dreams … but that should not be the final destination, if you will. After all, you have to constantly be revising your goals and dreams — well, if you want to continue your growth, and achieve more and more success. Entering the food truck industry should be the beginning of your journey — because it realistically is.

5 Simple Ways To Spice Up Your Days At Your Food Truck

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1.) Have Themed Days: This can be a holiday thing (Halloween is today!), or it can be a weekly thing (ever heard of casual/jersey Fridays?). Whether the case, it’s a simple way to spice things up, and to also show off how fun your food truck community is, which your customers should love.

It’s up to you and your employees to pick what kind of themed days you will have. It could be something as simple as everyone wearing their favorite team on a certain day, or it could be something more advanced in which you even have a themed food menu. Once again, the choice is yours, but just make sure to have fun.

Life doesn’t have to be boring, and it shouldn’t be!

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

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About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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Ingredients Food Truck Owners Need To Constantly Monitor https://foodtruckr.com/2018/09/ingredients-food-truck-owners-need-to-constantly-monitor/ https://foodtruckr.com/2018/09/ingredients-food-truck-owners-need-to-constantly-monitor/#respond Mon, 24 Sep 2018 17:59:53 +0000 https://foodtruckr.com/?p=13785 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has […]

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Food Truck

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

There are an endless amount of ingredients (and metrics) a food truck owner needs to monitor.

With that in mind, we pose this question: Do you monitor the below ingredients on a consistent basis?

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Ingredients Food Truck Owners Need To Constantly Monitor

  • Social Media Numbers
  • Forms Of Customer Service
  • The Happiness Of Your Employees And Community

3.) Social Media Numbers

There are many different things to track when looking at your social media numbers, such as comments, likes, shares and clicks. These metrics are important because they will give you an idea of what your customers and followers like and what they don’t like.

Social media is a great tool (if you will) to increase your audience and to also target your audience, and it can be done for cheap (or free) and from the convenience of your own home.

There are many aspects to a successful food truck business, and social media is one of them.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

2.) Forms Of Customer Service

This is tougher to monitor from a number standpoint, but you can, at the very least, see what people are saying about your food truck on platforms like Yelp and your social media networks.

While you shouldn’t take every complaint or request to heart and change your business as a result, it’s important to listen to all of your customers in hopes of taking your customer service to the next level. After all, it’s all about the customers. Plus, bad reviews are not good for business, especially if you don’t fix mistakes that need to be fixed.

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RELATED: 3 Tips For Delegating Work At Your Food Truck

1.) The Happiness Of Your Employees And Community

This is another ingredient that’s hard to track because numbers aren’t involved. However, it’s an ingredient that can’t go under the radar.

If your employees aren’t happy, then they might not treat your customers properly, or their bad moods could simply rub off on your customers which could create an unenjoyable environment and community. While that might sound extreme (not to mention you hired all-stars), you’re running a business, and part of being a good business owner is creating a good environment for your employees.

It takes some time to create an enjoyable atmosphere and community at your food truck. Over time, you will be able to tell when changes need to be made. Sometimes the change can be as simple as playing music at your mobile kitchen. Sometimes the change comes in the form of a serious makeover.

Nonetheless, the happiness of your employees and community are things you need to monitor.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

The post Ingredients Food Truck Owners Need To Constantly Monitor appeared first on FoodTruckr | How to Start and Run a Successful Food Truck Business.

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