Before we get started on today’s lesson, let’s take a minute to look back at everything you’ve accomplished so far—as well as look forward at all the crazy awesome content we have coming up for you in the next couple months.
We’re four weeks into the “How to Start a Food Truck” series, and so far, we’ve logged a lot of miles. Over the past month, we’ve helped you: (1) decide whether to start a food truck or a brick and mortar restaurant, (2) come up with a unique selling proposition for your truck, (3) learn about ingredient sourcing and the value of high-quality goods, and (4) begin testing your recipes and getting feedback from friends and family.
Phew…you’ve already done so much—way to go! Now, if you’ve made it this far in the series, we know you’re serious about learning how to start a food truck. So starting today, we’re moving on to a new unit of your food truck journey that’s crammed full of serious information, know-how, and advice to start your business off on the right, uh, wheel.
The next two months are all about research and planning. During February, we’ll cover the four key factors you need to learn about to truly determine the viability of your food truck dream: (1) local laws and licensing requirements, (2) health code standards, (3) commissaries, and (4) parking restrictions. Then, in March, we’re going to get down to business with the business planning side of things. We’ll talk about profit margins, goal-setting, business plans, and emergency funds. By the time April rolls around, you’ll be all set to start taking action on everything from the process of procuring licenses to buying a used food truck. And most importantly, you’ll be ready to take action from a knowledgeable, informed, and prepared perspective.
So without further ado, let’s start preparing for action by getting into our first topic of the research unit: looking into local laws and licensing requirements in your city!
If you’ve been thinking about getting into this business for a while, you probably already know that many cities have notoriously strict restrictions and laws regarding food trucks. We won’t lie to you: Finding the information you need to know is likely going to be time-intensive. Compiling this information in a single, easy-to-browse place is one of our long-term goals here at FoodTruckr—but until we’re able to put this massive resource together, we’re going to share some tips and strategies you’ll need to find the information for your city.
As you begin researching the food truck requirements in your area, there are a few key challenges you need to be ready to face:
The food truck industry is still pretty new. Though people have been selling food on the streets for decades, the concept of a food truck in its modern iteration really took off when Kogi BBQ got started in 2008. Especially if food trucks aren’t already popular in your area, you’re going to have to do some legwork to connect with the right government offices and figure out whether or not what you want to do is legal. Be prepared to explain the concept of a food truck over and over again, and understand that you’ll likely be met with some resistance or general apathy from government workers who don’t know or don’t care about what you’re trying to achieve.
Note: If your city doesn’t have laws about food trucks, you might assume that you can go ahead and operate your truck as you please (so long as you aren’t breaking any other laws). In some cities, that’s true to an extent—but keep in mind that just because your city doesn’t have laws in place now, that doesn’t mean they won’t in a few years. Be cautious before investing your time and money into a truck and business model that could be ruled illegal once the local government gets around to regulating the industry.
The beauty of a food truck is its mobility. You can take it anywhere, park anywhere, and serve all kinds of customers—right? Well, not exactly. Many cities restrict food truck owners from parking too close to brick and mortar restaurants, from parking anywhere other than private properties or food truck lots, and even have time limitations on how long a truck can park in areas that are open to food trucks.
In addition to parking laws, you’re also going to encounter very specific requirements about the size of your truck, what types of permits you need, how close you must park to a bathroom, and where you can store food. There’s no way to sugarcoat this—you’re entering a complex business in a very new industry that can be either under or over regulated, depending on your area. It’s a lot more complicated than slapping a fancy graphic on a used truck and whipping up tasty meals for scores of adoring fans all day. As Sameer from Rickshaw Stop told us in our article “50 Food Truck Owners Speak Out: ‘What I Wish I’d Known Before Starting My Food Truck,’” “Do your homework about your market…it’s a business, not a cooking hobby.”
If you live in a major metropolitan area or a city where you’d like to sell in the surrounding cities and suburbs, you’ll need to repeat this process for each individual town or city. Every city has different laws—so while you may be allowed to have up to an 8×22 truck in one city, the next town over might limit you to an 8×6 concession trailer. Similarly, one city might require you to park at least 500 feet from any established brick and mortar restaurant, while a neighboring city will only allow you to park on private property. You’ll need to be aware of the laws to follow and licenses you need in each city that you’re planning to spend time in—or you’ll need to come up with a plan to only park in and attend events in one area.
Alright—now that you’ve got an idea of some of the challenges you may encounter as you start looking into the local laws and licensing requirements in your city, it’s time to figure out what kind of information you should be seeking out. We’ve put together a list of questions you need to find the answers to. Now, we can’t guarantee that this is an exhaustive list by any means, but we can promise that it’s a great start that should be applicable to aspiring entrepreneurs like you in any area.
Here’s what you need to learn about any city you’d like to sell in:
Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.
Still with us? This is a lot of information to take in—but food truck owners who are truly passionate about their businesses will find that all of the research and time spent learning about the industry is worth it in the end!
Finding the information you need is most likely going to take some time. To help you get started, we’ve put together a list of the best places to turn to find the answers to these questions.
Your local government is the first place to turn to find the answers you need. Check out your city’s local Chamber of Commerce, Health Department, and chapter of the Small Business Administration. Many of these offices have answers to the questions you’ll need online, particularly if food trucks are already popular in your city. If there aren’t many laws in place in your area or if you can’t find the answers online, start making phone calls. In some cases, it might be helpful to visit the offices in person, but you’ll usually have better luck calling and emailing to get the answers you need.
The food truck industry is still new—which means that some areas don’t have laws in place, some areas have unfavorable laws in place, and some cities have laws and regulations that are changing rapidly. Fortunately, that’s where food truck associations come in. Food truck owners in many cities have formed organizations to help one another and other aspiring food truck owners learn about local laws and fight for better policies for the industry as a whole.
If you’re lucky enough to have a food truck organization in your city, get in touch with them to see if they can point you in the right direction for the information you need. The group might also have some of the answers to common questions already compiled—and they may be able to help you stay up-to-date with the latest changes to local ordinances. And if you have an interest in improving the laws in your area, it’s important to have a group of like-minded food truck owners and entrepreneurs who share your interests on your side.
Bonus Tip: A food truck organization is also a great place to connect with people who are already living the dream and may be able to provide you with some guidance or mentorship. Keep in mind that food truck owners lead extremely busy lives. Between managing and running their trucks each day, participating in the food truck association, and hopefully having some semblance of personal lives, the people you’ll meet don’t have a lot of free time. However, many of them will be more than willing to give you honest opinions and advice if you ask nicely, aren’t demanding or pushy, and are respectful of their time.
As we noted above, laws about food trucks change frequently—and in many areas, they are hot topics of debate. Use Google News (either by searching regularly or by setting up a news alert) to look for articles on food trucks and laws being passed in your city and surrounding areas. This is a great way to get the latest information on what laws have been passed (sometimes before the local government has had a chance to update their website) or to get the scoop on what types of changes have been proposed and what laws they’re currently voting on. You may even find out about some local forums and town hall meetings happening where you’ll have the chance to voice your opinion on how great food trucks are and how laws should be improved to make it easier for them to sell tasty food to the masses.
FoodTruckr is the #1 online desti—hey, wait! That’s us! You know who we are and how much we love helping aspiring food truck owners, so it shouldn’t come as a surprise to learn that you can always turn to FoodTruckr when you have questions about getting your truck started or about the laws and requirements in your city. Though we don’t have a list of all the different rules and regulations compiled yet, we are happy to help you figure out where you can find the answers for your city, county, or state in the meantime. There are plenty of ways to get ahold of us. Send us a message on Facebook, connect with us on Twitter, or email us through our contact form and let us know what city you’re in and what question you’re having trouble finding the answer to. We’re always happy to do anything we can to support your food truck dream!
We know that decoding the laws and requirements in your area is one of the toughest parts of learning how to start a food truck. If you don’t have a solid plan in place, the prospect of doing that type of research can be a little daunting—so we recommend figuring out a schedule that works for you and sticking to it.
For some people, that means doing a little bit each day. Set aside 20-30 minutes every morning or night to get online and look up the laws about food trucks in your area. In just a couple weeks, you’ll have put in hours of research that you otherwise might have continued to put off until that elusive day when you had “more time.” If digging in to research headfirst is more your style, set aside a full day or two to get started on your quest for information. The weekend is a great time to browse online, but you may need to plan some time during business hours to call local government offices. We know that many of you are working full-time office jobs or corporate gigs and taking that kind of time off can be tough—but spending a sick day on a task that puts you that much closer to your food truck dream may well be worth it.
Have more questions on what you need to know before starting a food truck—or need help finding the answers for your city’s laws? Let us know in the comments below or contact us by email, on Facebook, or on Twitter and tell us how we can help. And most importantly, stay tuned for the next chapter of “How to Start a Food Truck“—there’s lots more information on the way!
Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.
image by mer chau
This post was last modified on September 5, 2018
The eagerly awaited Food Truck Owners Expo makes its way to Orlando, FL from November 12 to 13, 2024 at…
Hello San Diego! If you're looking to add a dash of SD's beachy and fun street food scene to your…
Hello New York City! If you're looking to add a dash of NYC's vibrant street food scene to your next…
Hello Los Angeles! If you're looking to add a dash of LA's vibrant street food scene to your next corporate…
Hello Austin! If you're looking to add a dash of Austin's vibrant street food scene to your next corporate event…
Hello Orange County! If you're looking to add a dash of OC's bespoke street food scene to your next corporate…
View Comments
My husband and I recently started looking into a food truck business. I've been doing most of the research as he has longer working hours. I've read different sites and this site given us the most information. Thank you for this!
I read our local Chamber of Commerce and read some of the information provided, but I cannot seem to find the laws and regulation of our city, Fallbrook. Because I do not know what to look for, I am hoping you can direct me at the area I can start. Any infromation is greatly apreciated.