FS037: How to Cultivate an Awesome Brand – with Steven from King of Pops

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Today’s guest has made a big splash in his Atlanta community, thanks to some wildly popular ice pops and one stunning brand.

The team behind King of Pops knows how to make an impression. They’ve developed a huge social media following and built a community around creative tie-in events, all while staying true to their personality, message, and passion for creating great pops.

Steven Carse is with me today to share some of his strategies for keeping customers coming back, leveraging social media and local press, and building a loyal following.

King of Pops’s creative approach to their business is something every FoodTruckr needs to hear. Let’s get to it!

Links and resources from the show:

• King of Pops
• King of Pops on Facebook and Twitter

Right click and save-as to download the podcast MP3 file

Thanks for listening, and if you enjoyed it…

Please leave a rating and review on iTunes, and share this podcast with your friends and family. Thanks for joining me, and I’ll see you in the next episode of The FoodTruckr School Podcast!

Image credit: William Frank Fox

Note: This article is based on a podcast recorded in 2015. Some of the business owners we spoke to at the time are no longer in business. While the insights remain valuable, keep in mind that some details may have changed.