Surviving and thriving in the mobile kitchen industry is no easy feat, yet here you are, trying to do exactly that. If the food truck industry was an easy one to conquer, then, well, everyone would try to become a food truck owner. Spoiler: That is not the case.
In hopes of helping food truck owners succeed in this fine industry, we are about to drop five ingredients, if you will, that will help lunch truck owners succeed. Do not leave home without them!
As a food truck owner, it’s very easy to push social media off. After all, you likely have a million of other things to do, and you might not see the need for social media because you probably don’t see instant results. Not to mention, not everyone is a social media guru.
However, social media is a must-have for any business, whether we are talking small or big. Social media can help you keep your customers informed, it can help keep your customers entertained and it can lead to you gaining more customers along the way.
Not only that, but social media can lead to you getting your food truck’s name out there, and it is a great way to market, especially in this day and age when everyone is on a social media network like Facebook, Twitter, Instagram, etc.
If you are on the verge of joining this industry, or need advice when it comes to starting up a food truck, then make sure to check out the How to Start a Food Truck: The Definitive Guide.
Your business is on wheels, which means you don’t have to stay put, and if you do stay in one location, you better hope you have the ultimate location and/or very loyal customers.
If you want to gain as much customers as possible, which will lead to massive sales, then you have to incorporate catering gigs, you have to enter food truck events and you have to go to business districts. You have to take advantage of the fact that your business is on wheels by traveling to new locations.
Not only will this lead to you getting your name out there, which should lead to more awareness and customers, but you will gain new streams of income along the way (this is where events and catering gigs play a major role). When you have money coming in through multiple streams, it will take pressure off of
Looking for Food Trucks For Sale? Check out this link for more details!
Your food truck is the foundation of your business. Therefore, if something goes wrong, then you will not be able to operate. Food truck maintenance might go under the radar for some mobile kitchen owners, but if you plan on succeeding, you have to stay up to date when it comes to this department.
You should learn proper food truck maintenance techniques before you even buy a food truck, but we do understand that it goes under the radar sometimes. However, if your food truck ever breaks down, then you will not only lose money every day your truck is out of service but you could also hurt your credibility.
If you need help in this area, then this article will do you wonders.
Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.
You’ve likely heard it a million times before, but here it goes again anyway: Being a food truck owner is tough. If you want to succeed as a chef in this industry, then your life will have to revolve around your food truck business. This, of course, means spending a large chunk of your days at your truck.
As a result, you have to get your mind right, and you can do this by incorporating a healthy work-life balance in some fashion, taking breaks early and often, looking at the big picture by reminding yourself over and over again of your dreams/why you became a food truck owner in the first place, etc.
If you aren’t ready to hustle like you’ve never hustled before, then you aren’t ready to be a food truck owner. One of the biggest keys in this industry is accepting that you will be at your truck for a good amount of your time. You also need to love being a chef, and serving customers, because that is what your job/profession is going to consist of more than anything else.
RELATED: 3 Unique Ways Food Truck Owners Can Break Up Their Days
If you want to succeed in this industry, then you have to incorporate two things every single day you are working: (1) Cook like you’ve never cooked before. (2) Take your customer service seriously.
While we understand your food truck lines can get rather busy from time to time (believe us, that is a blessing), you have to take pride in your work (in this case, cooking). If you don’t, then you can count on getting bad reviews, which could sink your food truck business in no time if these bad reviews start to become a trend. Of course, you also have to treat your customers right. If you have bad customer service, then don’t expect people to storm to your food truck. In fact, the opposite will ring true.
Looking to build a new custom food truck? Check out this link for more details!
To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.
This post was last modified on September 6, 2018
The eagerly awaited Food Truck Owners Expo makes its way to Orlando, FL from November 12 to 13, 2024 at…
Hello San Diego! If you're looking to add a dash of SD's beachy and fun street food scene to your…
Hello New York City! If you're looking to add a dash of NYC's vibrant street food scene to your next…
Hello Los Angeles! If you're looking to add a dash of LA's vibrant street food scene to your next corporate…
Hello Austin! If you're looking to add a dash of Austin's vibrant street food scene to your next corporate event…
Hello Orange County! If you're looking to add a dash of OC's bespoke street food scene to your next corporate…