FoodTruckr is your one-stop shop for all things related to food trucks.
In the spirit of that thinking, we wanted to give mobile kitchen owners a Flashback Friday special in the form of 10 helpful food truck articles from last July (since July is almost here).
Our hope is that these articles can help your food truck business in some fashion throughout the summer.
Preview/Sneak Peek Of The Article:
If you want to gain as much customers as possible, which will lead to massive sales, then you have to incorporate catering gigs, you have to enter food truck events and you have to go to business districts. You have to take advantage of the fact that your business is on wheels by traveling to new locations.
Not only will this lead to you getting your name out there, which should lead to more awareness and customers, but you will gain new streams of income along the way (this is where events and catering gigs play a major role). When you have money coming in through multiple streams, it will take pressure off of you when it comes to selling food on a daily basis, and at your “regular” locations. Plus, you should be making more money if you have multiple streams of income, which could eventually lead to you opening up multiple food trucks, or simply hiring more help/employees.
Preview/Sneak Peek Of The Article:
During your food truck journey, you are going to have employees who just view their job as a job, and you are also going to have employees who want to run their own kitchens in the future. No matter what the case, you are running the show, and if you want to make your business a well-oiled machine, and teach your employees along the way, then you are going to have to actually critique their work.
A good food truck owner isn’t only a mastermind in the kitchen and business savvy. No, a good food truck owner is also a good boss, and everyone loves working for a good boss. You will achieve this feat by actually showing your employees what they are doing right and wrong, and everyone will benefit in the process.
Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!
Preview/Sneak Peek Of The Article:
Food truck owners can approach this one in a number of different ways. For example, you and your employees can plan on taking lunch at the same time every day, which will allow everyone to step away from the office (aka the food truck) for an extended period of time.
You could also plan some form of activity during the day (perhaps in place of lunch or breaks?), such as going to the park, going to the beach, going on a group walk or anything along those lines.
Preview/Sneak Peek Of The Article:
Are you branching out enough via catering gigs and food truck events? Are you just sticking to your normal locations? As a food truck owner, you should be looking for as many streams of income as possible, because that will lead to more money, and you not having to worry about daily sales as much. Catering gigs and events can provide these streams for you.
If your customer service (and bad reviews) is scaring prospective customers away, then you need to change that before your business sinks altogether. You have to be a leader. If you treat your customers right, then your employees will follow. And if they don’t, then you need to replace them.
Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.
Preview/Sneak Peek Of The Article:
There are many different reasons why people decide to not follow their dreams, and one of those reasons is this: People are afraid of what the naysayers will think. You typically can’t win with said naysayers, which is why, spoiler alert, you should eliminate said naysayers from your life (as well as negative mindsets).
These people don’t walk in your shoes. They might pretend like they do by giving their take on everything, but you are the one who has to live with your decisions — not them. Even still, it’s tough to follow your dreams when you have people criticizing you every step of the way … but you didn’t let the naysayers win — you made a plan, took action and became a food truck owner.
Looking for Food Trucks For Sale? Check out this link for more details!
Preview/Sneak Peek Of The Article:
So many people feel like becoming writers because they want to live the writing lifestyle, if you will. They look back at some of the greats, such as Ernest Hemingway, and analyze/research how he lived, and then they think they can — and should — live like that as well. Hemingway was Hemingway, and you are not Hemingway. You are you.
With that said, you shouldn’t become something, such as a writer, or food truck owner, just because the “lifestyle” seems like a dream come true on paper. You should become something because you are truly passionate about it. Therefore, become a food truck chef because you truly love to cook.
Preview/Sneak Peek Of The Article:
This process is rather easy, but if you enhance your business in a way that motivates you — and your employees — then it will pay off in a major way.
We recommend making your food truck a more enjoyable place to work at, and you can achieve that goal by adding music, making the environment more laid back and fun (of course, people still need to be doing work) and/or coming up with a system that rewards your employees. Adding music alone could turn out to be a big-time addition — that’s just the power of music.
Preview/Sneak Peek Of The Article:
Those are the types of questions you should be asking yourself. After all, if your goal is not challenging, then it might feel good to achieve it, and that is awesome, but you need to make it more challenging so you actually grow. If your goal is the opposite of that, meaning it is too challenging, then you are going to get discouraged when you never make it a reality (for example, making $20,000,000 by tomorrow when your business only makes money in the thousands). If your goal isn’t measurable, then how are you going to know how/when you achieve it? Sure, your goal might be opening another food truck, but you have to make it more detailed by saying something along these lines: I need X amount of dollars to open up another food truck.
Preview/Sneak Peek Of The Article:
Do you fancy yourself a successful food truck owner? Are you currently conquering the mobile kitchen industry, and quite possibly living large?
If so, then there are three questions you must answer, successful food truck owners, and said questions can be found below.
Before getting to the questions, though, always remember this: Just because you are successful now, that does not mean you will be successful forever. We are not trying to discourage you. That’s just the way life works — one minute you are on top, and the next minute … well, you aren’t.
Preview/Sneak Peek Of The Article:
If you want to make more money, then you have to sell more product, and you make that goal a reality by attracting more customers.
Trust us when we say this: There are an endless amount of ways to attract more customers in this industry. You can increase your efforts when it comes to social media and marketing, you can add new meals/items to your menu, you can tailor specializes around families/kids/spring breakers, you can add a happy hour into the mix and the list could go on and on.
Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.
If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!
To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.
This post was last modified on September 5, 2018
The eagerly awaited Food Truck Owners Expo makes its way to Orlando, FL from November 12 to 13, 2024 at…
Hello San Diego! If you're looking to add a dash of SD's beachy and fun street food scene to your…
Hello New York City! If you're looking to add a dash of NYC's vibrant street food scene to your next…
Hello Los Angeles! If you're looking to add a dash of LA's vibrant street food scene to your next corporate…
Hello Austin! If you're looking to add a dash of Austin's vibrant street food scene to your next corporate event…
Hello Orange County! If you're looking to add a dash of OC's bespoke street food scene to your next corporate…