With less than two months left in 2018, we thought now would be the perfect time to reflect on the year in the form of the 15 most-viewed articles at FoodTruckr this year.
While we will be providing a preview for each article, we encourage FoodTruckrs to click on each link to read every article in its entirety.
Nonetheless, we hope you have a great end to 2018 … and happy New Year!
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Note: If you want to join the food truck industry in 2018, then you can. If you want to take your food truck to new heights in 2018, then you can. You can do anything you want to do, and you can truly achieve as much success as you want to achieve. However, you have to be willing to put in the work, and you also have to learn from your mistakes and successes.
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These articles, in a nutshell, will give aspiring food truck owners advice when it comes to breaking into the food truck industry and succeeding in the food truck industry.
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On top of getting a boost with their espresso, foodies might also be rather interested in their menu. After all, No Brakes Cafe & Espresso serves up winners like a breakfast burrito, quiche and so many other amazing meals. Check out their Instagram page for proof, and try your best not to drool.
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Your product is, of course, your food, and you should always be perfecting it. You can do that by listening to customer complaints, comments, suggestions and compliments. You can also achieve this by not getting complacent and always be thinking of ways to make your product better.
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So many people get used to the day-to-day life at work and this leads to complacency. Unfortunately, that could lead to you not achieving as much success as possible. The sooner you give your food truck business everything you have, the sooner you will have the business of your dreams, and the sooner you will have the life of your dreams.
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Not only do you have to put in the work to make your dreams come true, which could take years to happen, but you have to fight off the naysayers every step of the way … and stay just as passionate as you were the very first day you decided to embark on this journey. Plus, and especially if you want to become a food truck owner, you have to do everything above and come up with a ton of money to make your dream come true.
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Over the past year or so, FoodTruckr has been featuring some amazing food trucks in highlight articles, if you will. Typically, we have been breaking up these food trucks by location, although that hasn’t always been the case.
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For example, let’s say you work best in the morning. Therefore, you should do your most important tasks in the morning while your brain power is at an all-time high. Of course, we understand you can’t schedule all of your catering gigs (and normal business hours) during the mornings, but you can still do other tasks for your food truck business, such as making employee schedules, any form of paperwork, social media posts for your food truck, crunching numbers, etc.
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Why this is great for owners: You don’t have to be stuck in one location. Not to mention, when you own a sit-down restaurant and the location turns out being less than desirable from a foot traffic standpoint (meaning you aren’t attracting as many customers as you thought you would), you can’t just move. The opposite rings true for food truck owners. If you don’t like your location(s) for whatever reason, you can find a different location. Not to mention, you can also go to food truck events, and catering gigs are a breeze in the sense that everything is right there in your food truck. Your business, if you will, stays the same when it comes to cooking and serving food, because your business is mobile.
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However, if you are implementing strategies that aren’t working (perhaps your social media networks aren’t doing as well as you would like), you need to make changes. Now, we aren’t saying you should be changing every little thing early and often. Every plan needs time to be carried out and executed, but if this plan has been given a shot for an extended period of time and it’s still not seeing results, then it would be in your best interest to change it, no matter what the situation might be.
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This is one of the easiest ways to gain more money at your food truck, because it can lead to a great deal of money in just one day’s worth of work. With that in mind, landing catering gig clients is likely easier said than done, but like with all things in life, the more you practice it, the easier it will become.
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This is something people have to overcome in any profession. Complacency could lead to you not growing, and it can surely lead to you not getting any closer to making your dreams come true. In its simplest form, complacency could lead to you going through the motions and not doing your best work.
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After all, your employees are not mind readers. Not to mention, if you want things to change, then you have to tell your employees about these changes. This one might sound super basic, but there are so many managers in many different fields (yes, even the food truck industry) who are seriously lacking in the communication department. If you are one of those people, then your business could take a hit in the form of things not changing, employees leaving because there is no form of communication from the top and the list could go on and on.
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Mobile ordering can help loyal customers skip the lines and receive their food faster, which really comes in handy during the busy hours known as lunchtime. Delivery, of course, makes it so your customers don’t have to go to your food truck, but for this type of service, you need to have enough employees to make it happen (among other things). Catering was discussed in great detail above, but just as an added addition, it can make a customer’s life so much easier when the customer in question needs to serve a ton of people for an event … and this person also needs to serve amazing food, which your food truck specializes in.
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If you want to make it as a food truck owner, then you probably have to take a step back on your social life. This means going out on the weekends less. In general, you should be doing things to make your business better during your free time, whether that means updating menus, coming up with social media strategies, planning the employee schedule for the upcoming week, finding more catering gigs or whatever it might be.
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If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!
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This post was last modified on November 20, 2018
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