Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.
There are many different types of people entering the food truck industry these days, such as entrepreneurs, first-time business owners, cooks, chefs and the list could go on and on.
However, some people might be surprised to hear that restaurant franchises have jumped aboard as well.
For the restaurant franchises that haven’t joined the food truck industry yet, we will say this: We highly recommend it.
For starters, if you are thinking about opening up a second, third, fourth, fifth or sixth location (or however many it is), then you might be interested to learn that mobile kitchens tend to have lower startup and overhead costs than sit-down restaurants.
And, of course, food trucks are businesses on wheels, so they could really help take your catering services to the next level. They could also help you expand your audience/gain more customers since they can technically go where the people are.
A food truck is basically a mobile billboard that sells your product, and if people are already very familiar with your brand/restaurant/logo, then a food truck business could be very profitable, to say the least.
A lot of the hard work, such as gaining customers and spreading brand awareness, will already be in the books since you already have a familiar company/brand. That will, ideally, let your manager of the food truck do what he/she does best, which is cook food and make customers happy with said food.
Half the battle in the food truck industry is building a following (that’s a battle everyone faces in any industry), but that battle will already be taken care of since your following has already been built out, or that is at least the idea.
RELATED: 3 Ways Food Truck Owners Can Get Out Of A Funk
Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!
On top of everything else, food trucks are “in.” They are trending. They are very popular destinations in downtown areas and/or where a lot of people can be found.
There is a reason why so many apartment complexes and businesses announce via email when food trucks are coming, and there is a reason why people get excited when a food truck(s) is nearby. People love food trucks, and that is not going to change anytime soon.
Looking for Food Trucks For Sale? Check out this link for more details!
With all of that said … we highly recommend restaurant franchises to jump aboard by bringing their own food trucks to the market.
If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!
Looking to build a new custom food truck? Check out this link for more details!
To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.
This post was last modified on April 27, 2018
The eagerly awaited Food Truck Owners Expo makes its way to Orlando, FL from November 12 to 13, 2024 at…
Hello San Diego! If you're looking to add a dash of SD's beachy and fun street food scene to your…
Hello New York City! If you're looking to add a dash of NYC's vibrant street food scene to your next…
Hello Los Angeles! If you're looking to add a dash of LA's vibrant street food scene to your next corporate…
Hello Austin! If you're looking to add a dash of Austin's vibrant street food scene to your next corporate event…
Hello Orange County! If you're looking to add a dash of OC's bespoke street food scene to your next corporate…