Why Restaurant Franchises Should Consider Entering The Food Truck Industry


Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

There are many different types of people entering the food truck industry these days, such as entrepreneurs, first-time business owners, cooks, chefs and the list could go on and on.

However, some people might be surprised to hear that restaurant franchises have jumped aboard as well.

For the restaurant franchises that haven’t joined the food truck industry yet, we will say this: We highly recommend it.

For starters, if you are thinking about opening up a second, third, fourth, fifth or sixth location (or however many it is), then you might be interested to learn that mobile kitchens tend to have lower startup and overhead costs than sit-down restaurants.

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And, of course, food trucks are businesses on wheels, so they could really help take your catering services to the next level. They could also help you expand your audience/gain more customers since they can technically go where the people are.

A food truck is basically a mobile billboard that sells your product, and if people are already very familiar with your brand/restaurant/logo, then a food truck business could be very profitable, to say the least.

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A lot of the hard work, such as gaining customers and spreading brand awareness, will already be in the books since you already have a familiar company/brand. That will, ideally, let your manager of the food truck do what he/she does best, which is cook food and make customers happy with said food.

Half the battle in the food truck industry is building a following (that’s a battle everyone faces in any industry), but that battle will already be taken care of since your following has already been built out, or that is at least the idea.

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On top of everything else, food trucks are “in.” They are trending. They are very popular destinations in downtown areas and/or where a lot of people can be found.

There is a reason why so many apartment complexes and businesses announce via email when food trucks are coming, and there is a reason why people get excited when a food truck(s) is nearby. People love food trucks, and that is not going to change anytime soon.

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With all of that said … we highly recommend restaurant franchises to jump aboard by bringing their own food trucks to the market.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

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About the Author

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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