I’ve been giving this question a lot of thought in the last nine months, since Pat first told us about his plans to start FoodTruckr. What is it, really, that makes food trucks so special? It’s food…from a truck.
When you break a food truck down to its components, it doesn’t sound that special. In fact, I have some friends (you could call them food truck haters) who are quick to point out the problems with food trucks: no seating, hard to find, and—my favorite objection—it’s food from a truck!
But clearly there’s something more, something greater than the individual components. Otherwise, people wouldn’t be so captivated by food trucks. If food trucks weren’t special, you wouldn’t have started one and your customers wouldn’t keep coming back. But you did, and they do. So what makes food trucks so special, really?
I have a few ideas, and then I’d love to hear yours. Here’s what I think are the magic ingredients that make food trucks special:
Those are just a few ingredients in the magic alchemy of a food truck. What did I miss? Why do you think food trucks are special? Tell me in the comments below!
#FoodTruckFan posts are by Mindy Holahan.
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Image by JeffreyW
This post was last modified on January 24, 2014
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