Food Truck Owners Should Include Live Streaming Into Their Social Media Strategies

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

We live in a day and age when people want their news/information as fast as possible. Thanks to tools like live streaming, that dream has become a reality.

Live streaming, in a nutshell, is when a person records something and then this person’s followers/fans watch while the recording/video is taking place. It is literally live streaming. The best part? Live streaming is easy to use, it is free on platforms like Facebook and it is trending right now.

Therefore, food truck owners should include live streaming into their social media strategies.

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Thanks to live streaming, food truck owners can show off their trucks and kitchens during the present moment. This is important because it results in a food truck’s following feeling like it is right there with the food truck … in the present moment. The customers feel like they are part of the scene, or that is at least the idea. This is the perfect way to make your food truck community feel like it is, well, a community.

Here’s the thing. People love food. Not only do they like to eat it, but they also like to watch it being made. There’s a reason why the Food Network came into existence, after all. There’s also a reason why food recipe videos have taken over social media platforms like Facebook — because people are all about their food.

There are so many things mobile kitchen owners can incorporate with live streaming. They can show people, of course, how a specific meal is made, they can show off the events that their mobile kitchens venture to and they can just create some buzz in general.

Live streaming is good for branding and gaining awareness, which is key when it comes to gaining and retaining customers.

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Live streaming is the perfect tool to reach your customers in a timely manner, because the content, if you will, is being made — and viewed — in the present moment. Not only that, but you can unleash a large amount of information with live streaming. Plus, it can be very personable. Also, it’s almost like the person who is doing the live stream is talking to you face to face.

It’s cheap, it’s easy to do, it’s fun, and food truck owners should be incorporating it into their social media strategies.

Live streaming is booming right now, it doesn’t seem like it is going to go away anytime soon and lunch truck owners have to take advantage.

Looking to start your own food truck? Prestige Food Trucks can do wonders for you in that department.

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