I’m very excited to introduce Nathan Beck, founder of Natedogs. Nathan’s here to talk about something we haven’t covered yet on Foodtruckr: the unique challenges and benefits of running a food cart, rather than a food truck. Nathan also shares his approach to building a memorable, high-quality brand for his cart.
Nathan’s cart allows him to have an even more personal interaction with his customers than he would in a conventional truck. He’s also had to get creative about using a small space, building his menu, and meeting demand—important skills for any food trucker.
Take a look at the Natedogs website, and you’ll see that Nathan’s been just as creative with his branding. Nathan’s put thought into the look and feel of everything, from the mustard labels to the shoes he wears. And it’s not just visual—Nathan’s grown his brand and connected with his community by partnering with other local businesses in some very clever ways.
If you like the idea of a smaller-scale, more affordable alternative to food trucking, you’ve got to check out Nathan and his one-of-a-kind cart!
Right click and save-as to download the podcast MP3 file
Please leave a rating and review on iTunes, and share this podcast with your friends and family. Thanks for joining me, and I’ll see you in the next episode of The FoodTruckr School Podcast!
image via Natedogs
Note: This article is based on a podcast recorded in 2015. Some of the business owners we spoke to at the time are no longer in business. While the insights remain valuable, keep in mind that some details may have changed.
This post was last modified on March 13, 2025
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My wife and I started The Wiener Shack & Grill April 2009 located in Northern IN. We began with a cart serving gourmet hot dogs and expanded into a truck last summer. A cart definitely has its own advantages over a truck but the reverse is also true. We use both to our advantage depending on the venue. The truck certainly has more catering capabilities demanding higher profits.
Awesome, Doug! That's great to hear. :D It's neat to hear you use both, too. That's a smart approach, recognizing each of their unique advantages. Happy truckin'!