Today’s guest has made a big splash in his Atlanta community, thanks to some wildly popular ice pops and one stunning brand.
As their website makes clear, the team behind King of Pops knows how to make an impression. They’ve developed a huge social media following and built a community around creative tie-in events, all while staying true to their personality, message, and passion for creating great pops.
Steven Carse is with me today to share some of his strategies for keeping customers coming back, leveraging social media and local press, and building a loyal following.
King of Pops’s creative approach to their business is something every FoodTruckr needs to hear. Let’s get to it!
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Image credit: William Frank Fox
This post was last modified on May 31, 2015
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Thanks Pat and Steven. I'm catching up on a few podcasts. Solid advice on brand building and expansion. I'm about to run a crowdfunding campaign for a vintage ice cream truck in Melbourne (AUS). Enjoyed the web / social advice.
Hi, you are awesome writer. You write great and made us addicted to your articles.
Regards - Hanuman Chalisa
Very informative and thanks for sharing !!
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