FS037: How to Cultivate an Awesome Brand – with Steven from King of Pops

King of Pops

Today’s guest has made a big splash in his Atlanta community, thanks to some wildly popular ice pops and one stunning brand.

As their website makes clear, the team behind King of Pops knows how to make an impression. They’ve developed a huge social media following and built a community around creative tie-in events, all while staying true to their personality, message, and passion for creating great pops.

Steven Carse is with me today to share some of his strategies for keeping customers coming back, leveraging social media and local press, and building a loyal following.

King of Pops’s creative approach to their business is something every FoodTruckr needs to hear. Let’s get to it!

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Image credit: William Frank Fox

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About the Author

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

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  • Scott Kilmartin July 12, 2015, 6:00 am

    Thanks Pat and Steven. I’m catching up on a few podcasts. Solid advice on brand building and expansion. I’m about to run a crowdfunding campaign for a vintage ice cream truck in Melbourne (AUS). Enjoyed the web / social advice.

  • nirav January 5, 2016, 8:54 am

    Hi, you are awesome writer. You write great and made us addicted to your articles.

    Regards – Hanuman Chalisa

  • Rochika Sharma February 22, 2016, 7:36 am

    Very informative and thanks for sharing !!

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