FS037: How to Cultivate an Awesome Brand – with Steven from King of Pops

Today’s guest has made a big splash in his Atlanta community, thanks to some wildly popular ice pops and one stunning brand.

As their website makes clear, the team behind King of Pops knows how to make an impression. They’ve developed a huge social media following and built a community around creative tie-in events, all while staying true to their personality, message, and passion for creating great pops.

Steven Carse is with me today to share some of his strategies for keeping customers coming back, leveraging social media and local press, and building a loyal following.

King of Pops’s creative approach to their business is something every FoodTruckr needs to hear. Let’s get to it!

Links and resources from the show:

• King of Pops
• King of Pops on Facebook and Twitter

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Image credit: William Frank Fox

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