The 12 Days of FoodTruckr: 10 Super Social Posts

On the tenth day of Christmas, FoodTruckr’s giving you…

10 Super Social Posts!

As a FoodTruckr, social media is almost certainly an integral part of your marketing strategy—and if it’s not, it should be! That’s why we’re going to focus today on some specific posts you can use on Facebook and Twitter to keep your business going.

We’ve put together 10 super social posts to get fans interested in your truck and hungry for whatever’s on your menu today. Feel free to steal these and customize them to fit your truck’s food and brand!

1. The Menu Tweet—Show ‘Em What You’re Serving

“A sandwich like this is so beautiful, it belongs in a museum. Or your belly, you decide.” (Don’t forget to include a close-up picture of said sandwich for maximum results!)

2. The Fan Tweet—Highlight Your Favorite Customers

“The best part of our day: talking with our regular customers like Sally. Say hi, Sally!” (Include a picture of Sally here.)

3. The Weekly Event Tweet—Offer a Regular Special

“It’s Taco Tuesday! Come on down to save $2 on your favorite combo plate.”

4. The Location Tweet—Tell Fans Where You Are

“We’re partying with our friends Steve’s Sandwich Shop and Ted’s Taco Truck at 5th and Main! Come on down!” (Cool photo op here: a picture of several food trucks lined up on the street.)

5.The Festival Tweet—Advertising What’s Coming Next

“Are you going to the Holiday Food Truck Festival this weekend? We’ll be there, come get a sandwich!” (Include a link to the event’s website.)

6. The Holiday Tweet—Getting in the Spirit of the Season

“Chocolates are so overrated. Bring your valentine a sandwich instead.”

7. The Behind-the-Scenes Tweet—Where the Magic Happens

“Our weeks starts here: at the farmer’s market. Time to buy some fresh veggies!” (Include a photo of the farmer’s market alongside your post.)

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8. The Truck Tweet—Honoring the Vehicle That Gets You Everywhere

“The circumference of the earth is 24,900 miles, which means we’ve been around the world five times, spreading the love of sandwiches.” (Include a picture of your odometer and relevant mileage here.)

9. The Catering Tweet—Making Events Magical

“Congratulations to Dave and Danielle! Your wedding was a blast, thanks for having us!” (Include a picture of the bride and groom with your food.)

10. The Discount Tweet—Thank Your Followers

“It’s Twitter Appreciation Day! Mention this tweet to receive half off any menu item—and thank you for following!”

The 12 Days of FoodTruckr

There’s just two more days of holiday fun left here at FoodTruckr—which means there’s also just two more days to save 20% on the “How to Start a Food Truck: The Definitive Guide” bundle of your choice! Use the code “12DAYS” when you check out to enjoy the festive savings.

If you’ve missed any of the other 12 Days of FoodTruckr, be sure to check out these posts to see all the other gifts we’ve been giving you!

image by Maria Elena


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About the Author

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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