In this third episode of FoodTruckr School, I don’t have a guest on the show with us this time around, however I pose a very important question to all food truck owners out there:
Why aren’t you asking your customers for their email addresses?
The only logical answer here is that you just don’t know how important it is, which is why I’m here to tell you.
Yes, I know you have a Twitter account and a Facebook account, and those things are important (and I share a couple of extremely useful tips for getting the most out of your time on those social media platforms too), but your customer’s email address is the most important asset for most businesses, and it’s no exception for those in the food truck business either.
Why?
Because think about it – when you email someone, you’re contacting them directly. The only thing your message is competing with is other messages in one’s inbox, and we all know how we often can’t leave any emails unanswered. For some of us, it’s the first thing we check when we wake up in the morning – or we have notifications on our mobile devices that let us know the moment a new email comes out way.
With social media, you’re competing with tons of noise and when you update a status or share a tweet, you’re only sending your message to a fraction of your overall following – and I talk about why that’s the case during this episode too.
More Specifically, in this episode you’ll learn about:
- Why it’s a huge mistake not to collect your customer’s email addresses.
- The psychology of email and why it’s the the #1 form of communication online.
- Specific examples of what you can email your customers – things you probably didn’t think of.
- Why only relying on social media is playing a very dangerous game.
- Specific tools you can use to take your social media efforts to the next level.
- What you can do right now to get started now with your email marketing campaign.
- Plus so much more…
Links and resources mentioned in this episode:
Right-click here to download the MP3 file
Thanks for Listening!
Thank you again, for listening to this episode of FoodTruckr School. Truly, we hope you don’t just listen, but you also take action and actually think about your brand, what it means and how you might be able to improve it. Please let us know what you think about this episode in the comment section below!
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About the Author
Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.
Pat,
First off, big fans here! We think one of the main reasons Food Truckrs don’t ask for email addresses is because they don’t have a platform that makes it easy.
Using a paper list seems a little cheap and there’s no immediate incentive to writing your name and email down. Also, providing a couple reasons to join the list is key, such as: getting a weekly truck schedule delivered to your inbox or being the first to receive special offers.
We are working on providing a solution which you can find more info here: http://www.mobilebymerge.com/mobilecoupons. Our team would LOVE any feedback on what you think is working and what we can possibly improve on. Thanks! look forward to the next episode.