#FoodTruckFan: Winter Blues No More

Winter is a tough time of year for a food truck fan living in the colder regions of the country. As I mentioned last time, I live in the Twin Cities. Today it’s a balmy 11 degrees, but yesterday dropped down to -8, and all my favorite food trucks have parked themselves for the season or switched exclusively to event catering.

Or have they? Curious to see how they handled their winter shutdown, I started digging, and I found many of my favorite food trucks—sans trucks—in operation. Some are offering their famous sandwiches and salads in local coffee shops or partnering with local breweries, while others team up with existing restaurants to offer a “pop-up kitchen” over the winter months. And a few brave souls just keep going in spite of the weather.

I was pleasantly surprised to see how many of my local favorites I could still find. If you and your truck have come up with a clever way to keep your business going in spite of the cold, you have an excellent opportunity to solicit local media coverage. Reach out to your local paper’s food or entertainment columnists or the tv news station’s human interest reporter, and invite them down to see how you’re weathering the cold.

The bread and butter for these journalists is novelty, and so if you can show them:

  • how you’re taking a normal thing (a food truck business—already interesting)
  • and operating it differently (partnering with the local ice cream shop)
  • to weather tough circumstances (the cold),

you’ve made their job easy for them.

You May Also Like...  7 More Business Lessons Food Truck Owners Can Learn from Smart Online Entrepreneurs

Leave us a comment and tell us the creative ways you’re keeping your business going through the winter!

#FoodTruckFan posts are by Mindy Holahan.

Photo by Unhindered by Talent

Recently on FoodTruckr

FoodTruckr Heroes: The Great Food Truck Race Today’s FoodTruckr Hero isn’t a food truck—but everyone involved is a powerful part of the community that we all know and love. Meet “The Great Food Truck Race!” We bet that most of you have caught...
Previously Owned Food Trucks vs. Custom Built Food Trucks (Which one is right for you?) This is a guest post from Ian Smith over at Prestige Food Trucks, one of our recommended food truck vendors, who shares some thoughts about buying a truck that's been previously owned, or going custom...
3 Ways To Raise Money For A Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Are You Currently Living Out Your Dream In The Food Truck Industry? Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Six Seasonal Strategies to Delight Fans in December The holiday season is upon us, and your loyal year-round fans are getting ready to spend the bulk of their discretionary dollars.  However, as people cut their budgets in order to save more money for ...
Throwback Thursday: Organize Your Licenses And Permits For Your Food Truck Business There's one thing many food truck owners don't like talking about ... but it's so important nonetheless. Enter, in Throwback Thursday fashion, licenses and permits. If you want to run your busin...
Ways To Gain Your Customers’ Trust At Your Food Truck Business There are an unlimited amount of ways to gain your customers' trust at your food truck business. With that said, everyone's strategies behind this concept are different, and what works for one owne...
3 Things That Are Going To Get You Into The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS010- What you Ought to Know About Food Truck Festivals In this episode of FoodTruckr School we have a very educational chat with Jessica Capistrant, one of the co-founders of the Phoenixville Food Truck Festival in Pennsylvania. Food Truck festival...
Properly Managing Your Time As A Food Truck Owner It's not easy managing your time as a food truck owner. After all, your task list is likely never-ending and you also have to manage other people, not to mention all of the other things owners have...
Where Does Your Food Truck Insurance Dollar Go? It probably seems like you pay a lot of money for your food truck insurance. You might be wondering where your hard-earned dollars are going when you pay your insurance every month or year... Our i...
5 Things Food Truck Owners Should Focus On In 2018 There are many different things people need to focus on if they plan on seeing success, and food truck owners are, of course, no different. In fact, there are a million different things mobile kitc...
FoodTruckr’s 3 Most-Viewed Articles From Fall 2018 To Fall 2019 In the spirit of fall 2019 taking over, we want to highlight the three most-viewed articles over the course of the year. Therefore, we gathered the data and found the three most viewed articles fro...
#FoodTruckFan: When Your Favorite Truck Gets Popular The FoodTruckr team is together in San Diego this week, and a couple of us had an experience that I suspect is common for hard-core fans of food trucks (or any restaurant). We met up with a friend...
Why Every Mobile Kitchen Owner Needs The Food Truck Business Growth Kit You are a food truck owner, and as a food truck owner, you know how tough it is to survive and thrive in this industry. You know you can't take your foot off the gas pedal, you know you have to put in...

About the Author

Avatar

Mindy Holahan is a staff writer and the #FoodTruckFan columnist. Indeed, she’s a big ole fan of food trucks, particularly if they sell fish tacos. She has a background in the hospitality industry, loves working with writers, and gets positively giddy about the intersection between cooking and science. Follow her on Twitter @HolaMindy for daily bouts of enthusiasm or on Instagram @HolaMindy for her adventures and epic failures in gluten-free baking.

Love it? Share it: Share on Facebook Share on Twitter