FoodTruckr’s Annual Food Truck Industry Survey

At FoodTruckr, our passion and purpose is to support your food truck business—whether you’re just getting started or you’ve been in operation for a decade. We do that by providing you with insights and resources to support your planning, marketing, and day-to-day needs.

In order to better serve you and support this industry we care about so much, we’ve identified a need—to know more about the industry as a whole. Such industry insights will greatly help expand food truck empires for one and all. And much peace and prosperity will ensue across the kingdom.

With our trumpets out and banners flying, we’re super proud to announce an exciting new FoodTruckr initiative…

FoodTruckr’s Annual Food Truck Industry Survey!

We’ve created a comprehensive survey to capture key information about your food truck business—as it stands now, where you’ve been, and where you’re going.

The information that you and other food truck owners share will help us create the 2014 Food Truck Industry Report. This report will provide you and your peers with invaluable data about how your business compares to the industry norms and outliers.

Don’t worry, there will be lots of fancy charts and graphs—but more importantly, key insights into what successful trucks are doing to increase profitability and keep their trucks on the road.

Who can take the survey?

The survey is open only to existing food truck owners with businesses based in the United States. Even if you’ve only been in business for a day, you’re eligible. If you’re still in the planning process, you’ll have to wait until next year.

What types of questions will be asked?

The survey will capture a wide range of general information about your business, including questions on:

  • Your truck and menu
  • Your ownership and funding
  • Your employees
  • Your brand, website, and social media use
  • Street sales, festivals, and catering
  • Community support and government regulations

Here are a couple of sample questions:
Screen Shot 2014-01-08 at 10.35.47 AM

Screen Shot 2014-01-08 at 10.34.13 AM

Why should I take the survey?

Your answers combined with answers from other food truck owners will yield great knowledge about the current state of the food truck industry. And we all know that knowledge is power, especially in business.

No sugarcoating though—the survey will take about 30 minutes to complete. But considering the ample benefits all food truck owners could enjoy from a complete Food Truck Industry Report, we believe the time investment is well worth it.

Here are a couple more critical reasons to participate:

Benchmarking

Have you ever wondered how your business matches up to other trucks on the street? Perhaps you’re leading the way on street sales, but you just can’t figure out the catering market.

The 2014 Food Truck Industry Report will help you figure out how your business is doing in relation to other food trucks, allowing you to identify potential areas of new business and shore up “squeaky wheels.”

Best Practices

Where do successful trucks make most of their profit? How do successful trucks market themselves? Does a successful truck really need a website?

The 2014 Food Truck Industry Report will identify the practices of successful food trucks so that you can emulate them in your own business.

What will you do with my data? Will other people see my information?

The answers to your questions will be housed on SurveyMonkey.com and will only be viewed by members of the FoodTruckr team. We will only use them in the aggregate, meaning in combination with all the other answers. We will not publish any unique identifying information about you or your truck.

We do have a series of optional, open-ended questions at the end of the survey. If we find your answer to one of these questions particularly intriguing or enlightening, we may reach out to you to see if you’d be willing to discuss it further. However, we will not share your name or any individual information about your truck without your express, written permission.

You can feel comfortable answering these questions honestly, knowing that all your information will be kept anonymous.

What about aspiring food truck owners?

Don’t worry, we haven’t forgotten about you! The results of this survey will inform our “How to Start a Food Truck” series and help us bring you the best practices to implement in your new business—so that next year, you can take FoodTruckr’s Annual Food Truck Industry Survey, too!

The survey is only open to owners of existing food trucks based in the United States.

For our survey terms of use, go here. For our survey privacy policy, go here.

Click here to take the survey.

image by Townsquare Media Albany

Recently on FoodTruckr

How To Make Your Food Truck Business More Profitable We all want to make more money, right? Well, you likely didn't enter the food truck industry to be an instant success. No, you entered this industry to follow your dreams, to live out your true passio...
Time Management & Productivity Tips For Food Truck Owners Articles about time management and productivity tips continue to come out and that's because they're important aspects of any successful person's daily life. Not only that but there continues to be...
#FoodTruckFan: Guilty Pleasures What's your guilty pleasure? Mine's a grilled cheese sandwich: bread grilled until it's dark and crunchy, cheese that's impossibly melty, a bit of melted butter on my fingers. As a child, the grill...
3 Simple Ways To Make Your Food Truck Customers Happy There are many different ways to make your food truck customers happy. With that said, you, more likely than not, aren't going to make every single customer you serve happy. That's not a knock on y...
Wagner’s Pizza Bus Serves Up Amazing Pizzas In Fairbanks, Alaska Year-Round When thinking of where to start up a food truck business, most people would have places like California, Florida and New York in mind (among others). However, not many people would think of starting a...
2 Effective Ways Food Truck Owners Can Boost Their Social Media Game It's okay if you aren't a social media guru. Likewise, it's okay if you don't want to spend all of your free time trying to come up with a social media strategy that will benefit your food truck busin...
10 FoodTruckr Articles That Every Food Truck Owner Needs To Read We have published a lot of information over the years, from articles relating to starting up a food truck business to motivational pieces to ... well, you name it. However, we wanted to take this t...
These Social Media Tips Are Perfect For New Food Truck Business Owners Whether you are new to the food truck industry or are looking to start your own food truck business, it is very important that you get the social media side of your company down. Yes, things such a...
15 Timeless FoodTruckr Articles That Are Perfect For New Food Truck Owners Being new to the food truck industry is very exciting ... but it can also be overwhelming because there's so much a new food truck owner has to incorporate. Not to mention, getting used to the long...
Reasons To Love Food Trucks Why do people love food trucks so much? That's a question we've been pondering lately. We know why we love food trucks, but why do people who venture to food trucks love them so much? Believe it...
Flashback Friday: All-Star Advice From Real Food Truck Owners In the recent past, we interviewed real life food truck owners who were battling it out in the mobile kitchen industry. Each food truck had its own unique story -- which tends to be the case for an...
This Video Will Help Owners Create A Community For Their Food Truck Brand If you have dived into the industry of food trucks, then you should know by now how important your brand is. Likewise, you should know how important your food truck community is. You should also know ...
3 Tips Aspiring Food Truck Business Owners Have To Follow Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
What Data Can Tell Us About The State Of The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Tori Galatro. Tori is a blogger, copywriter, and SEO outreach manager based in Austin, Texas. Her favorite things to write about are film, foo...
3 Things Food Truck Owners Typically Have To Give Up Whether you want to believe it or not, there are things you have to give up as a food truck owner. After all, the path to success takes many sacrifices, and to get a better idea of that, we will be...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter