FoodTruckr’s Annual Food Truck Industry Survey

At FoodTruckr, our passion and purpose is to support your food truck business—whether you’re just getting started or you’ve been in operation for a decade. We do that by providing you with insights and resources to support your planning, marketing, and day-to-day needs.

In order to better serve you and support this industry we care about so much, we’ve identified a need—to know more about the industry as a whole. Such industry insights will greatly help expand food truck empires for one and all. And much peace and prosperity will ensue across the kingdom.

With our trumpets out and banners flying, we’re super proud to announce an exciting new FoodTruckr initiative…

FoodTruckr’s Annual Food Truck Industry Survey!

We’ve created a comprehensive survey to capture key information about your food truck business—as it stands now, where you’ve been, and where you’re going.

The information that you and other food truck owners share will help us create the 2014 Food Truck Industry Report. This report will provide you and your peers with invaluable data about how your business compares to the industry norms and outliers.

Don’t worry, there will be lots of fancy charts and graphs—but more importantly, key insights into what successful trucks are doing to increase profitability and keep their trucks on the road.

Who can take the survey?

The survey is open only to existing food truck owners with businesses based in the United States. Even if you’ve only been in business for a day, you’re eligible. If you’re still in the planning process, you’ll have to wait until next year.

What types of questions will be asked?

The survey will capture a wide range of general information about your business, including questions on:

  • Your truck and menu
  • Your ownership and funding
  • Your employees
  • Your brand, website, and social media use
  • Street sales, festivals, and catering
  • Community support and government regulations

Here are a couple of sample questions:
Screen Shot 2014-01-08 at 10.35.47 AM

Screen Shot 2014-01-08 at 10.34.13 AM

Why should I take the survey?

Your answers combined with answers from other food truck owners will yield great knowledge about the current state of the food truck industry. And we all know that knowledge is power, especially in business.

No sugarcoating though—the survey will take about 30 minutes to complete. But considering the ample benefits all food truck owners could enjoy from a complete Food Truck Industry Report, we believe the time investment is well worth it.

Here are a couple more critical reasons to participate:

Benchmarking

Have you ever wondered how your business matches up to other trucks on the street? Perhaps you’re leading the way on street sales, but you just can’t figure out the catering market.

The 2014 Food Truck Industry Report will help you figure out how your business is doing in relation to other food trucks, allowing you to identify potential areas of new business and shore up “squeaky wheels.”

Best Practices

Where do successful trucks make most of their profit? How do successful trucks market themselves? Does a successful truck really need a website?

The 2014 Food Truck Industry Report will identify the practices of successful food trucks so that you can emulate them in your own business.

What will you do with my data? Will other people see my information?

The answers to your questions will be housed on SurveyMonkey.com and will only be viewed by members of the FoodTruckr team. We will only use them in the aggregate, meaning in combination with all the other answers. We will not publish any unique identifying information about you or your truck.

We do have a series of optional, open-ended questions at the end of the survey. If we find your answer to one of these questions particularly intriguing or enlightening, we may reach out to you to see if you’d be willing to discuss it further. However, we will not share your name or any individual information about your truck without your express, written permission.

You can feel comfortable answering these questions honestly, knowing that all your information will be kept anonymous.

What about aspiring food truck owners?

Don’t worry, we haven’t forgotten about you! The results of this survey will inform our “How to Start a Food Truck” series and help us bring you the best practices to implement in your new business—so that next year, you can take FoodTruckr’s Annual Food Truck Industry Survey, too!

The survey is only open to owners of existing food trucks based in the United States.

For our survey terms of use, go here. For our survey privacy policy, go here.

Click here to take the survey.

image by Townsquare Media Albany

Recently on FoodTruckr

How Do Mobile Apps Actually Help Food And Catering Industries? Editor’s Note: Today we’re excited to present a guest post from Ashni Sharma. Ashni is currently working with AppsChopper as a mobile developer. Having extensive knowledge about apps and a flair for w...
How to Run a Food Truck 21: Be Active in Your Local Community One of the greatest parts of being a FoodTruckr is all the opportunities you’ll get to interact with and meet new people. From the employees at your local commissary to long lines of customers to othe...
These Food Truck Guides Are All Aspiring And Current Food Truck Owners Need To Succeed Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS036: The Hard Work of a Building a Dream – with Sharon of Magic Coffee Truck Today's guest is in the midst of building her dream. Magic Coffee Truck is about to hit the streets of Atlanta, thanks to the hard work of owner Sharon Turner. Many of my guests on the FoodTruckr S...
5 Branding Tips For New Food Trucks Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets...
FS026: Building Your Truck with Jeremy from Prestige Food Trucks I'm so excited to introduce you to the mastermind behind some of the best-designed food trucks I've seen. He's Jeremy Adams, founder of Prestige Food Trucks. The folks at Prestige design and bu...
2 Reasons Why Food Truck Entrepreneurs Really Have To Make A Push Toward Yearly Goals Now Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Mouthwatering Food Classics That Everyone Loves We apologize ahead of time — because the food classics that follow are likely going to make your appetite go a little crazy. We are in the same boat, though, because compiling this list made us rather...
Top 5 FoodTruckr Articles For 2017 So Far Whether you are in the process of shattering your food truck goals for 2017 or are slightly off track, you can never have too much motivation, inspiration and advice. With that in mind, we are abou...
Creating a Mobile App for Your Food Truck Business Why create a mobile app for your food truck business? Mobile apps can help your business easily advertise and sell your products and services. Creating a social media presence with a mobile app will h...
Food Truck Branding 101: Build a Brand That Rocks We all learned at an early age not to judge a book by its cover, right? That’s bad advice when it comes to brands. On a daily basis, customers are bombarded with advertisements and challenged to make ...
3 Things That Will Make Or Break Your Food Truck Business As a food truck business owner, you have a lot on your plate (metaphorically and literally). You are not only a chef, but you are likely managing an employee or two on top of that. Plus, you have t...
A Picnic Place Is Serving Up Mouthwatering Foods This Fall — And All Year Long As Well Food trucks are taking over the scene. They really are. If you are a fan of food, then that is a great thing. If you are looking to get involved in a great industry and run your own business, then tha...
Six Seasonal Strategies to Delight Fans in December The holiday season is upon us, and your loyal year-round fans are getting ready to spend the bulk of their discretionary dollars.  However, as people cut their budgets in order to save more money for ...
FoodTruckr Heroes: Rickshaw Stop Over the past few weeks in FoodTruckr Heroes, we’ve profiled a lot of awesome trucks who are doing truly awesome things.  From killer branding to fantabulous social media updates, there are all kinds ...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter