#FoodTruckFan: Selling Extras

A food truck saved my bacon a couple of weeks ago—and it had nothing to do with food.

As I’ve mentioned before, I live in Minnesota and we’re currently experiencing the coldest winter of my lifetime (officially, it doesn’t just feel that way). Despite single-digit temperatures, there were still two brave food trucks serving the massive crowd at the Red Bull Crashed Ice event in downtown St. Paul.

I thought I had dressed warmly—two sweatshirts under my coat, extra pants, my warmest mittens—but as I watched guys on hockey skates plummet down the icy track, it became apparent that my toes were turning into toe-sicles. My feet were freezing, and so I went for a walk to try to get some circulation back.

And then I saw it—a sign in the window of the food truck: HAND WARMERS.

If you’ve never used one, hand warmers are like tiny instant ice packs—but instead of cold, when you crack it open you get glorious warmth. They fit in your gloves (or boots) and usually cost $2 a pair at a sporting goods store.

The food truck was selling them for $3 a pair and business was booming. As I waited for my food (pork egg rolls, hot and crispy), I kept track: eight out of twelve people added at least one pack of hand warmers to their order. One guy bought four packs.

I wish I could tell you the name of the truck, but I was so focused on warming up that I forgot to take a picture. I applaud this mystery truck for two things:

  • Thinking about what their customers would truly need, specific to that event
  • Thinking beyond food
You May Also Like...  #FoodTruckFan: Winter Blues No More

That truck had to make an investment, purchasing such a large stock of hand warmers. I suspect they sold out their supply that night, but if they didn’t, I’m sure they can sell the rest in the coming months. It’s not getting warm any time soon.

For your next event, ask yourself: What might my customers need?

###

Photo by Barbara Gottsabend

Recently on FoodTruckr

Throwback Thursday: A Look Back At The 10 Most-Viewed FoodTruckr Articles From August 2017 For this week's edition of Throwback Thursday, we're going all the way back to August 2017. With that in mind, we will be featuring the 10 most-viewed FoodTruckr articles from August 2017 below -- ...
5 FoodTruckr Articles That Can Help Mobile Kitchen Owners Get A Jumpstart On The Week If you're looking to get a jumpstart on the upcoming week, then you came to the right place. After all, we are about to unleash five articles (previews and links included below) that are jam-packed...
The Path Food Truck Owners Should Take When They Aren’t Feeling Motivated Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Tips For Hiring Your First Employee At Your Food Truck Business Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
All-Star Quotes For Food Truck Owners To Get Through The Week Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FoodTruckr Heroes: The Crème Brûlée Cart This week’s FoodTruckr Hero is truly doing some honorable work: fostering a sense of community through good old-fashioned dessert. The Crème Brûlée Cart, started by Curtis Kimball in 2009, has spent t...
2 Things New Food Truck Owners Should Add Into The Mix Right Away Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Oct. 29-Nov. 4 October came and went ... and it is now November -- if you can believe it. December is right around the corner, and so is January, which means 2018 is almost here and 2017 is just about over. Yes, ...
Throwback Thursday: Decide What You’ll Sell At Your Food Truck For this week's edition of Throwback Thursday, we decided to talk about the main ingredient of a food truck business, which is, of course, the food. Therefore, we are going all the way back to Jan....
Properly Managing Your Time As A Food Truck Owner It's not easy managing your time as a food truck owner. After all, your task list is likely never-ending and you also have to manage other people, not to mention all of the other things owners have...
Take Your Food Truck Business To New Heights In 2018 With These 5 Articles If you're ready to take your food truck business to new heights in 2018, then please proceed. One of the best things people can do to gain more knowledge -- and success -- is reading. Just look at ...
Great Practices Your Food Truck Should Incorporate During The Slow Season With fall almost here, the temperatures are going to start dropping. If you live in a colder climate, then this could mean bad news if you are a food truck owner. If you live in a place like Southern ...
How to Run a Food Truck 14: Keep Up with Industry Trends FoodTruckrs, those of you who have been following along with the “How to Run a Food Truck” series have done some amazing work over the past several months. You’ve done everything from getting your foo...
Things Sit-Down Restaurants Do Well That Food Trucks Should Implement Sit-down restaurants have their fair share of perks and downfalls. Likewise, food trucks also have their fair share of perks and downfalls. With that said, we live in a time and place where mobile kit...
3 Unique Ways Food Truck Owners Can Break Up Their Days Being a food truck owner is not a cupcake career. Sure, you might make cupcakes a time or two during your journey, but you will likely work harder than you have ever worked before. Not to mention, 60-...

About the Author

Avatar

Mindy Holahan is a staff writer and the #FoodTruckFan columnist. Indeed, she’s a big ole fan of food trucks, particularly if they sell fish tacos. She has a background in the hospitality industry, loves working with writers, and gets positively giddy about the intersection between cooking and science. Follow her on Twitter @HolaMindy for daily bouts of enthusiasm or on Instagram @HolaMindy for her adventures and epic failures in gluten-free baking.

Love it? Share it: Share on Facebook Share on Twitter