#FoodTruckFan: Your Approachability Factor

I had a group of friends over for dinner the other night, and we got on to the topic of ordering pizza. More specifically, The Fear of Ordering Pizza.

We had so many arguments my freshman year of college about who had to order the pizza, and the arguments were so involved that they usually lasted longer than the wait for the pizza once it was finally ordered. But why? Why was ordering pizza so anxiety-producing?

The anxiety grew from a combination of factors: our inexperience with ordering, the social pressure to not screw up the order, but mostly, it came from talking to the order-taker at the pizza place. To this day, I don’t know if I’ve met someone in a bigger hurry, always rushing through a series of questions (What type of crust? What size? Is that all? Is that all?).

As we were reminiscing, one of my friends mentioned that was how she felt ordering at a food truck. She works downtown, but admitted that she’s never eaten from the food trucks because they make her anxious. She can’t figure out where the line is, if they’ll take her credit card, and where she’s supposed to stand while she waits for her food to be ready.

Her comments reminded me of an approachability exercise from one of our earliest posts on FoodTruckr, all about building super-fans (jump to point #2 for the exercise). Look at your truck with fresh (timid) eyes, from the point of view of someone who is completely new to the food truck experience:

  • Which is the line for ordering and which is the pick-up line?
  • How can I pay for my food?
  • Do I need to decide on anything, like fries or a salad? Is that clear before I reach your window?
You May Also Like...  How to Run a Food Truck 05: Deliver Excellent Customer Service

How approachable is your truck?

You certainly don’t have to cater to the new food truck patrons, but I will tell you this: once we conquered that initial fear of ordering, we sure ate a lot of pizza.

###

Image from British Mum

Recently on FoodTruckr

Reasons To Love Food Trucks Why do people love food trucks so much? That's a question we've been pondering lately. We know why we love food trucks, but why do people who venture to food trucks love them so much? Believe it...
Food Truck Weddings Are Becoming More And More Popular Nowadays — And For Good Reason Have you ever imagined having your wedding catered by a food truck? Heck, maybe that is some people's dream. Dream or not, more and more couples are getting their weddings catered by mobile catering t...
How Food Truck Business Owners Can Gain More Customers In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How to Start a Food Truck 21: Create a Logo and Truck Design This month on “How to Start a Food Truck, our content focuses on helping you make the best first impression possible on your customers. We kicked off Unit 6 last week with an important lesson on estab...
5 Simple Ways To Get Your Mind Right In The Food Truck Industry If you want to be the most successful version of yourself in the food truck industry, then you have to get your mind, body and soul right. You need to have a positive outlook on everything, you hav...
Monday Motivation: Inspiring Quotes For Food Truck Owners No matter what industry a person is trying to conquer, a little motivation can go a long way. As a result of it being Monday, we decided to do a #MondayMotivation piece that revolves around inspiri...
Flashback Friday: A Look Back At Some Invaluable Food Truck Maintenance Tips Yet another Friday is here, which means another edition of Flashback Friday is among us as well! For the purposes of this week's edition of Flashback Friday, we are going to go way back (all the wa...
3 Basic Scheduling Tips Food Truck Entrepreneurs Need To Follow Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
2 Hires That Successful Food Truck Owners Should Make Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Productivity Tips For Food Truck Owners Everyone is different. Likewise, everyone's days consist of different tasks. With that in mind, there are plenty of productivity tips out there lurking around. The key is finding the tips that work...
The 12 Days of FoodTruckr: 3 Cool Promotions On the third day of Christmas, FoodTruckr’s giving you… Three Cool Promotions! In the spirit of giving, today’s FoodTruckr post is here to help you give back to your own fans. All year long, your cu...
How Food Truck Owners Can Find Motivation In Every Single Day Everyone needs motivation -- without it, we, more likely than not, wouldn't be willing to work so hard toward our dreams, especially when the times get tough. So, we pose this question: How can foo...
The Benefits Of Owning A Food Truck Over A Sit-Down Restaurant From A Business Standpoint If you are a business owner and are thinking about entering the food truck industry, this question has likely popped up multiple times: Should I invest in a sit-down restaurant or food truck? From ...
Throwback Thursday: Creating A Mobile App For Your Food Truck Another week, if you can believe it, of Throwback Thursday is among us. For this week's edition, we wanted to talk about mobile apps, so we're going all the way back to Dec. 3, 2014, a day in which...
5 Unique Things Food Truck Business Owners Should Do Every Day If you add up every single task, then there are probably 100 things food truck business owners should do every day -- at least. However, let's broaden the horizon a bit and not look at the obvious. ...

About the Author

Mindy Holahan is a staff writer and the #FoodTruckFan columnist. Indeed, she’s a big ole fan of food trucks, particularly if they sell fish tacos. She has a background in the hospitality industry, loves working with writers, and gets positively giddy about the intersection between cooking and science. Follow her on Twitter @HolaMindy for daily bouts of enthusiasm or on Instagram @HolaMindy for her adventures and epic failures in gluten-free baking.

Love it? Share it: Share on Facebook Share on Twitter