FoodTruckr Heroes: Maximus/Minimus

Today’s FoodTruckr Hero earns major points for serving up tasty pulled pork sandwiches and delicious mac and cheese to their most loyal fans—but the real reason they’ve earned a spot in our Hall of Food Truck Fame is their awesome truck.

Seriously, guys. You’ll be hard-pressed to find a cooler food truck rolling around than Seattle’s Maximus/Minimus, because this food truck isn’t just a mobile restaurant—it’s a mobile pig.

You heard us. A mobile pig! We think it’s pretty obvious why this food truck design rocks our socks, but let’s look at a few of the top benefits these FoodTruckrs get from their hog-wild vehicle:

1. Great Display of Personality

First off, we love this truck because it’s a great display of the Maximus/Minimus team’s personality. It’s gotta be hard to take yourselves too seriously when you’re driving around in a giant aluminum pig, yet the armor-like design and Latin-sounding name adds just the right amount of tongue-in-cheek pomp and prestige.

2. Eye-Catching

Of course, this truck design doesn’t just automatically draw attention to the Maximus/Minimus team’s brand—it also draws attention to them, period! Food trucks are naturally pretty eye-catching, particularly when they’re decked out in bright wraps with bold designs. But at the end of the day, a food truck is still a pretty common sight in many major cities—a giant metal pig, though? Not such a typical truck. These FoodTruckrs definitely have one of the most attention-grabbing trucks we’ve ever seen.

3. Memorable—Oh, So Memorable

Finally, this truck doesn’t just catch customers’ attention from the street—it’s also more likely to stick in their minds for weeks and months to come. It takes a truly special meal or experience to make a big enough impression on a customer that he or she is likely to share the story of your truck and return again in the future. The Maximus/Minimus menu still offers those opportunities like any other truck, but they’ve also got a pretty clear reason for people to remember them. We’re willing to bet that a big percentage of their customers have shared the story of getting lunch from a giant pig-shaped food truck cruising the Seattle streets with their friends.

You May Also Like...  Barroluco Argentine Comfort Food Is Bringing Delicious Argentine Dishes To The Food Truck Industry

We always love to see unique food truck designs, and the Maximus/Minimus truck is undoubtedly one of the most creative vehicles we’ve come across yet. Keep up the great work, guys! You definitely know how to do originality right.

image from the Maximus/Minimus Facebook page

Recently on FoodTruckr

FoodTruckr Heroes: The World’s Largest Food Truck Rally What’s better than a food truck festival that brings a ton of tasty trucks together in one place?  Admittedly, that’s a bit of a trick question!  There’s nothing better—except for a food truck fest...
Everything FoodTruckr Has Published Relating To Entrepreneurship In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Throwback Thursday: A Look Back At FoodTruckr’s Interview With Better Buzz Mobile Espresso Thursday is among us yet again, and for this edition of Throwback Thursday, we decided to go all the way back to Oct. 13, 2016. On that day, FoodTruckr interviewed Amy Herrmann of Better Buzz Mobil...
Throwback Thursday: Prepare For The Food Truck Offseason There are many food truck owners who take the winter off, and there are many food truck owners who continue to go strong during said winter. It depends on where you live, really, and what your busines...
Reasons Why Your Food Truck Business Needs To Create Content While many food truck owners typically focus on cooking food and serving customers, there are additional ingredients owners can incorporate to attract new customers to their trucks and increase sales....
Food Truck Marketing Tip: Use Facebook Messenger & ManyChat Facebook Messenger marketing is all the rage nowadays (read more about it here) and food truck owners can really benefit by adding it to their digital marketing strategies. To help give you a bette...
Flashback Friday: Improve Your Social Media Outreach At Your Food Truck We love Flashback Friday for a couple of different reasons: (1) It's festive, if you will, and it adds a spark to the day. (2) We like to pack a lot of information into our Flashback Friday pieces in ...
Why Every Mobile Kitchen Owner Needs The Food Truck Business Growth Kit You are a food truck owner, and as a food truck owner, you know how tough it is to survive and thrive in this industry. You know you can't take your foot off the gas pedal, you know you have to put in...
Everything FoodTruckr Has Ever Published Relating To Social Media Whether food truck business owners want to accept it or not (some food truck owners love social media, and others despise it), social media is an invaluable ingredient in the mobile kitchen industry. ...
5 FoodTruckr Articles That Will Do You Wonders In The Financing Department If you are trying to enter the food truck industry but can't come up with the necessary funds to make this dream come true, then we have quite the treat for you today. Likewise, if you are struggling ...
The 12 Days of FoodTruckr: 12 Reasons We Love Food Trucks On the twelfth day of Christmas, FoodTruckr’s giving you… 12 Reasons We Love Food Trucks! Merry Christmas, FoodTruckrs! We’ve had such a great time celebrating the holidays with you, and we couldn’t...
#FoodTruckFan: Winter Blues No More Winter is a tough time of year for a food truck fan living in the colder regions of the country. As I mentioned last time, I live in the Twin Cities. Today it's a balmy 11 degrees, but yesterday dropp...
5 Food Options That Every Mobile Kitchen Owner Should Add To The Menu We aren't trying to step on anyone's toes here, but we live in a day and age in which people get frustrated when certain items aren't featured on food menus, no matter what the restaurant might be. ...
3 Basic Scheduling Tips Food Truck Entrepreneurs Need To Follow Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Flashback Friday: Building And Growing Your Food Truck Catering Business If you are in the market for building and growing your food truck catering business, then we have an extra special treat for you today. Below, we will be flashing back to two articles that will do ...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter