Three Ways to Leverage Your Website to Gain Traction for Your Truck

Editor’s Note: Today, we interrupt our regularly-scheduled programming to bring you a guest post from the founder of RestaurantEngine.com, Brian Casel! Long-time FoodTruckr fans may remember Brian from his appearance on Episode 13 of the podcast or from his first guest post, “Five Website Essentials to Help Your Food Truck Convert More Customers.” Brian’s latest post originally appeared in “How to Start a Food Truck: The Definitive Guide,” and all links to RestaurantEngine.com are affiliate links.

In this post, Brian focuses on three important strategies that food truck owners everywhere can use to make their websites more visible and to reach more potential new customers. These tips are perfect for any FoodTruckr who hasn’t spent a lot of time yet on his or her web presence and is interested in reaching more people online.

How to Run a Food Truck” will return next week with more advanced marketing tactics for FoodTruckrs. Until then, we encourage you to check out RestaurantEngine.com and see how a food truck website can help you grow your business. Over to you, Brian!

During the digital revolution of the 21st century, food trucks have emerged as a vital, exciting option for people who want to eat out. Some people have even suggested that the digital age—web, email, and social media—has launched the phenomenal success of today’s modern food truck. Now it’s time for you to take advantage of the Internet and use digital tools to reach your new food truck customers and keep them lining up for more.

You’re ready to start the engine on your new food truck, and you want to get the word out now. Here are three ways to leverage your website to get customers excited to eat at your brand new food truck.

You May Also Like...  How Culinary Entrepreneurs Can Keep Up With The Times

1. Launch Your Website Now

Launch your website sooner rather than later so that Google can index your site. Once you’ve opened your truck, you want people to be able to find it easily. Though your customer might be able to find you easily through a specific search, you also want to show up in general searches. Getting listed on search engines can take some time, so plan to launch your site as soon as possible.

How do you ensure the Googlebot finds your new website, blog, and pages?

The first step is to create a sitemap (a listing of all the pages on your site) for your website. Here’s how:

  1. Create a free Google Account.
  2. Sign up for Webmaster Tools.
  3. Add your new site to Webmaster Tools.
  4. Go to Optimization > Sitemaps and add the link to your website’s sitemap to Webmaster Tools. This lets Google know about your site.

Next, install Google Analytics on your website for tracking purposes. This has the added benefit of (again) letting Google know about your site. You can also submit your website’s URL to search engines.

Website crawlers get to your site through links found elsewhere on the Internet. Get some quick links by creating social network profiles for your new website or by adding links to your new website for your pre-existing Facebook, Twitter, Foursquare, Instagram, and Google+ profiles. Make sure to also share your website link on your social media posts.

Once your website is indexed, you’ll begin to see more traffic from Google searches. Blog content is generally crawled and indexed faster than the regular pages on your website, so consider posting a blog that you update regularly. According to Siteber, increasing your blog post frequency leads Google spiders to visit your site more often and to index new content rapidly.

You May Also Like...  FS013- All About Your Food Truck Website

2. Post to Social Media and Your Blog

Build anticipation for your new food truck’s launch through your blog and social media posts. Be a content creator and engage your customers with unique and intriguing information.

Create social relevance for your food truck. Before you start posting, step back and make a plan. What messages are relevant to your potential customers?

Here are a few ideas for social media and blog posts:

  • Post pictures of your newly purchased truck. Be creative—include people in the photos (yourself, your team members, the person you bought the truck from).
  • Post pictures once your new truck is complete with its awesome logo and art. Add photos of the graphic designer who created it.
  • Tell your readers why you chose your name and logo design.
  • Add info and photos about your unique menu items. Food photos make great social media posts!
  • Post photos of the inside of the truck and people making the food.
  • Tell your readers how you came up with the recipes and why.
  • Once your truck is on the road, post up-to-the-minute location updates and specials.
  • Respond to comments and questions on a daily basis.

Another important facet to consider is backlinking between your various online properties. Your website, your blog, and your social media platforms should be intertwined, linking back and forth with one another in order to provide Google with more data to draw from.

3. Grow Your List

Lastly, make sure you have newsletter sign-up forms that are easily accessible on your website, on your blog, and across your social media reach. Build your customer database by capturing emails through well-placed sign-up forms. And of course, don’t forget to collect emails at your food truck when fans are placing orders! These are especially easy leads to capture if you offer a discount or coupon for signing up.

You May Also Like...  How You Know You Need More Financing For Your Food Truck Business

In addition to offering an incentive for signing up, tell your website and food truck visitors how often they can expect emails from you. Email your list with mouth-watering photos of your food and updates on your newest dishes. Offer additional coupons when you send emails. Be creative and tailor your updates to your menu items.

Another idea is to create a custom landing page for your email sign-up. Use enticing copy to attract viewers to the benefits of subscribing to your list. Include a sample of a past email so your food truck visitors know what to expect.

The multi-faceted potential of your website integrated with social media and email marketing can work together to drive your new food truck business to success. Be creative, consistent, and take action now—and you’ll soon find the line to your truck bending around the next block.

image by markus spiske

Recently on FoodTruckr

How Food Truck Owners Should Approach Their 2018 Goals The secret to goals: Doing whatever works for you. Yes, while it is in most people's best interest to create a goal that is measurable and reasonable (yet challenging), and then attaching a deadlin...
Most Viewed FoodTruckr Articles Of 2017 Entering November 2017 is almost over -- if you can believe it. It's just the current month, which is November, then December ... and then 2018 will be among us. With that said, we wanted to highlight the year (s...
Business Quotes That Are Perfect For Food Truck Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Jan. 15-21 Every Monday, we like to give food truck owners a full serving of advice, and we do that by dishing out every single article from the week prior. So, with that said, below you will find every artic...
2 Unique Ways To Stay Motivated When You Want To Quit As A Food Truck Owner No matter what profession/job/career/industry it might be, everyone feels like quitting at some point. Spoiler alert: The food truck industry is no exception. Food truck owners not only have to ...
Flashback Friday: A Look Back At Why Food Truck Weddings Are Becoming So Popular You might have noticed it by now and you might have not, but food trucks are becoming more and more popular by the day. They are literally sprouting up all across America -- and no one seems to be com...
Great Practices Your Food Truck Should Incorporate During The Slow Season With fall almost here, the temperatures are going to start dropping. If you live in a colder climate, then this could mean bad news if you are a food truck owner. If you live in a place like Southern ...
Food Trucks: Do You Include These Steps When It Comes To Your Goals? More likely than not, you take your goals very seriously, and you also follow through with them. You are a food truck owner, after all, and becoming a food truck owner in the first place likely involv...
Flashback Friday: Write The Recipe For Future Food Truck Success As a result of it being Friday, we are going to venture back in time for yet another edition of Flashback Friday here at FoodTruckr. Before dishing out a preview and the link to the Flashback Frida...
5 Articles That Will Lead To Food Truck Success During Summer 2018 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS012- What I Wish I’d Known Before Starting My Food Truck The most popular article on FoodTruckr is one titled: 50 Food Truck Owners Speak Out: “What I Wish I’d Known Before Starting My Food Truck". In fact, this was the very first post ever published on...
Some Of The Most Common And Unusual Food Truck Insurance Claims From Insure My Food Truck Every food truck needs insurance. There are obvious reasons why insurance is necessary, such as auto accidents, fires and food-related illness, but you might be surprised at what some of the most c...
How You Know You Need More Financing For Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Secret Weapons And Tips For Food Truck Owners A food truck needs a killer brand, flawless business plan and delicious food — that’s just a given. However, there are other ingredients that mobile truck owners can add to their arsenal that will mak...
10 Quotes About Entrepreneurship That FoodTruckrs Can Probably Relate To Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...

About the Author

Brian Casel

Brian Casel is the founder of Restaurant Engine, a website design solution for restaurants and food trucks. Get your free course: How to Increase Sales by 25% with Online Ordering.

Love it? Share it: Share on Facebook Share on Twitter