The Many Faces of Food Trucks: How Renting a Truck Benefits Your Business

Editor’s Note: Today we’re excited to bring you a guest post from Mike Kaplenko, the Content and Marketing Director at VendingTrucks.com. Mike’s here today to talk about how food trucks aren’t just for aspiring entrepreneurs and passionate foodies—they can also be a powerful marketing opportunity for restaurant owners and other big brands.

Take it away, Mike!

We’re big believers in the versatility of food trucks over at Vending Trucks, Inc.

When you think of a food truck, you typically think of a hard-working owner/operator dishing out their delicious cuisine on the street or at a festival.

That’s not the only way you can use a food truck, though.

Big businesses and brands have been getting into the food truck scene lately, and it’s not because they’re looking to get into the food service industry.

They’re renting food trucks for marketing and advertising campaigns.

One of our more recent and successful product sampling vehicles was rented by a frozen foods manufacturer for a three-month nationwide tour. The truck was equipped with ovens and freezers so that their brand ambassadors could cook food samples to give away wherever they set up for the day.

This kind of personalized experience allowed customers to form a connection with the brand and give immediate feedback on what they enjoyed about the product and what they didn’t. Everyone was also encouraged to follow the tour on Twitter and Facebook.

Some trucks have had live-streaming or video recording options installed so that the footage created could be used in current or future marketing campaigns. A food truck is a very versatile tool, and we help to maximize its effectiveness.

You May Also Like...  Everything FoodTruckr Has Ever Published Relating To Social Media

You don’t have to be a food company to reap the benefits of a product sampling tour, either. The concept lends itself to any type of consumer product or service. If you can demonstrate your value to consumers on a personal level, than you can succeed with a product sampling campaign.

You may be asking, “I’m a restaurateur, why do I care about big businesses renting food trucks?”

The answer is simple—learn from what they do. These businesses test out markets with food trucks and expand their brand awareness by enlightening people who may have never even heard of them before.

If you’re thinking of expanding to a new location, you could rent a food truck for a month to test out potential locations on the other side of a big city—or even to explore a new city and see if people there would develop a taste for your food.

For example’s sake, let’s say you have a restaurant in a suburban town.

If you rented a food truck, you could send it over to the next suburb to see if people there would enjoy your restaurant’s food—and, more importantly, to let them know you exist. Imagine what having 50 new “regulars” could do for your restaurant. Now imagine doing that for every town you visit? You may even find an excellent location for your next restaurant!

After the rental is completed, you can even opt to purchase the truck if you feel it complements your business. Plenty of restaurants are utilizing food trucks for catering events or even as a fun and profitable way of engaging with their loyal customers by visiting them at their workplaces and leisure spots.

You May Also Like...  All-Star Insurance Tips For Food Truck Owners

I’ve talked a lot about brand awareness in this article thus far, and having a vinyl wrap goes a long way toward making your brand memorable.

You only get one opportunity to make a first impression, right? Why not do it with panache by having a professional design a wrap for your truck?

By covering every side of the truck, you are effectively converting it into a mobile billboard for your business.

Show off your logo or emblem, or feature signature dishes or products your company makes. This blank canvas begs to be used, and you’re doing a disservice to yourself by not making your truck look as awesome and unique as it can be.

As you can see, a food truck is a very versatile piece of equipment that can be used to help your business grow in many ways. Consider renting one to see what all the fuss is about and become a bonafide FoodTruckr.

image by Public Information Office

Recently on FoodTruckr

3 Ways To Incorporate A Side Hustle In The Food Truck Industry If you are a food truck owner who is living out his/her dream in the mobile kitchen industry, then you don't need a side hustle, right? Actually, that couldn't be further from the truth. No matter ...
How To Gain Back Your Focus At Your Food Truck Are you starting to take a hit in the focus department at your food truck? It's okay if you are, because it happens to everyone ... in any profession. The key is realizing you are losing focus, and...
Mouthwatering Food Classics That Everyone Loves We apologize ahead of time — because the food classics that follow are likely going to make your appetite go a little crazy. We are in the same boat, though, because compiling this list made us rather...
Where Does Your Food Truck Insurance Dollar Go? It probably seems like you pay a lot of money for your food truck insurance. You might be wondering where your hard-earned dollars are going when you pay your insurance every month or year... Our i...
Food Trucks: 2 Ways To Ensure Success This Week Hey, FoodTruckrs! If you can believe it, it's already October, and November is already rearing its beautiful head. Before we know it, it's going to be New Year's Eve, a time when we tend to do our ...
3 Ways To Win The Holiday Season At Your Food Truck The holiday season is right around the corner. In fact, it might have already started in many places in the form of lights, music and holiday products in the stores. As a food truck owner, it would...
FS030: Changing the World One Taco at a Time – with Cayla of Taco Bike In today's episode, we've got another amazing food truck alternative for you: Taco Bike. Cayla Mackey brings organic, local, sustainable breakfast tacos to the Nashville community, all from the back o...
3 Ways To Raise Money For A Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
FoodTruckr Heroes: Rickshaw Stop Over the past few weeks in FoodTruckr Heroes, we’ve profiled a lot of awesome trucks who are doing truly awesome things.  From killer branding to fantabulous social media updates, there are all kinds ...
Flashback Friday: A Look Back At Some Invaluable Food Truck Maintenance Tips Yet another Friday is here, which means another edition of Flashback Friday is among us as well! For the purposes of this week's edition of Flashback Friday, we are going to go way back (all the wa...
How to Write a Food Truck Business Plan Maybe you decided to open a food truck after enjoying the most delicious tacos of your life at a place like Mariscos Jalisco or Calbi BBQ.  Or perhaps you realized that you couldn’t spend another day ...
The Great Food Truck Race: How It Works and What You Can Learn Eight food truck teams. Seven weeks to compete. One shot at $50,000 and a brand new truck. That's the premise behind the Food Network's popular reality show, The Great Food Truck Race. If you’re no...
How A Food Truck Owner Can Stay Ahead Of The Schedule Whether you are a food truck owner or a 9-to-5 worker, it is crucial to stay ahead of your schedule. This isn't always the easiest thing to do, especially if you are a food truck owner and find yourse...
2 Simple Ways Food Truck Entrepreneurs Can Get Their Customers Excited For Spring Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How to Run a Food Truck 26: Consider an Expansion Today is an exciting day here at FoodTruckr—we’re wrapping up the “How to Run a Food Truck” series with a final lesson on one of the biggest undertakings a food truck owner can embark upon! Before ...

About the Author

Mike Kaplenko

Mike Kaplenko is the Content & Marketing Director over at Vending Trucks, Inc., a full service custom food truck fabrication company located in East Brunswick, New Jersey. If you’re interested in learning more about how a custom truck could help your business or to inquire about purchasing or renting one, please check out their website at www.VendingTrucks.com or send an e-mail to [email protected]

Love it? Share it: Share on Facebook Share on Twitter

  • foodtrucknearby

    Hello your food truck are very nice .
    Free Download App
    iOS/iPhone/iPad: http://tinyurl.com/nbxgnky
    Android: http://tinyurl.com/peeanzm
    More Details
    http://www.foodtrucknearby.com

  • Mauricio Castro

    Very Bacana this matter I am creating a website to publicize the Food Truck in my city this blog is helping me a lot see website http://foodtrucksjc.com/food-truck-sjc/

  • ChalkBoard Special

    WE recently got into a discussion with several places about this. And it was quite an interesting idea. We have a rentable chalk board covered vehicle that we have local artist cover in a as needed basis from client to client. We had several business wanting to rent, chalk and serve their cuisine in a different areas before they had their next place open to start the buzz and start creating a following. Because of our unique design they were able to adapt and test different menu items and not commit to a large mobile expense. It was a win/win

  • Durga Prasad

    Hello Folks! This is # Durga prasad from India and I want a few minutes of yours. My questions is firmly based on the design colour of Foodtruck .As we are starting it in a student crowded area and most of them are very concerned , depressed & demoralised in this highly competitive atmosphere. The moto is just not the business but the designing color of truck which must make them feel energetic,happy , inspiring . So I request you people to suggest me that combination of designing color which must give them a motivating wave when they get a glimpse of the truck .
    # Extra inputs are strongly welcomed
    # Effort to make easy life for students as they are commiting suicides coz of this hectic schedule
    # Obviously we’re not gonna compromise with hygiene
    # LOVE FROM INDIA 🙂
    # DURGA PRASAD# IIT BOMBAY