QUICK: What is the most important ingredient for any food truck business?
Answer: It depends. After all, every food truck has to have a flawless business plan, recipes that will make food lovers drool and the list can truly go on forever. However, one ingredient that tends to go under the radar is the customers. In the spirit of that missing ingredient, we are here to help you attract more customers by making the food truck environment enjoyable.
How To Attract More Customers By Making The Food Truck Environment Enjoyable: The Short List
- Celebrate Things
- Have Killer Customer Service — No Matter What
- Engage With The Customers
- Turn Your Food Truck Into A Community
Celebrate Things
Celebrate holidays, food holidays, birthdays — everything. During times of celebration, people tend to be more happy than usual, and there is nothing wrong with that. The vibe that will be given off to the customers will be worth it, and it is also important to make life at the food truck an enjoyable process for everyone involved, which includes all of the employees.
Have Killer Customer Service — No Matter What
When it comes to customer service, it is important that mobile kitchen owners and their employees are always taking the high road.
Yes, the customer-is-always-right approach should always — ALWAYS — go into effect at a food truck business. Customers tend to take things like this to heart, and it is just one way to stand out from the competition.
Engage With The Customers
Ask your customers how their day is going, give them ideas for the meal they ordered — well, if extra options are available, that is — and simply be an all-star in every sense of the word when it comes to engaging with the customers.
While the food itself has to be up to par all of the time, doing something as simple as engaging with the customers can really stick out to, well, the customers, and it can also make the food truck environment more enjoyable, which could attract more customers.
Turn Your Food Truck Into A Community
People tend to love communities. They are typically familiar, friendly, everyone knows each other, and this all leads to everyone being connected. That is not a bad thing to incorporate into your food truck business, and it certainly can lead to repeat customers — and then some.
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I’d love to hear some ideas on how to encourage community.