Whether you are new to the food truck industry or are looking to start your own food truck business, it is very important that you get the social media side of your company down.
Yes, things such as setting up a menu, having enough employees and serving up otherworldly recipes are king in this industry, but owning a food truck business is much more than that, which is why these social media tips are perfect for new mobile food truck owners who are just breaking into the business.
The Social Media Tips For New Food Truck Business Owners
- Don’t Simply Stick To Facebook
- Make Sure You Are Posting Quality Content
- Make Every Post Engaging
- Remember That Social Media Does Not Sleep
- Don’t Be Afraid To Hire A Social Media Manager
Or Twitter, or Pinterest, or Instagram, or Snapchat. At the very least, set up two or three social media accounts, with Facebook being your top priority.
Every single social media network is different. Sure, they might have their similarities, but they also come with a full bag of differences. That is why it is best for you to have a number of different social media networks for your food truck business.
Not to mention, what works on Facebook might not work on Twitter (and vice versa).
Make Sure You Are Posting Quality Content
This should go without saying, but if the things you are posting aren’t filled with quality, then followers will link that to your food truck business.
If you are overposting, there is a good chance that the quality of the content is going down. Perhaps posts will start to sound too similar to one another? In this quality vs. quantity battle, quality wins.
Make Every Post Engaging
Would you click on it? That is the question you should be asking yourself right before you post something. Literally get in the mind of your customer. If you were scrolling through your feed, would you stop and click on your post for your food truck business?
If the answer is no, then you clearly are not being engaging enough. Entertain your followers. Give them a reason to engage with your post — all of them.
Remember That Social Media Does Not Sleep
If you are just starting your food truck business, you might post every other day, or something of the sort. However, when it comes to building a following, you have to consistently post content — because social media does not sleep.
On the flip side, you, once again, can’t be overposting. For your food truck business, it is important that you find the happy medium between overposting and underposting, but that will of course take some research and experimenting on your social media networks.
If this all sounds like a complete nightmare to food truck owners, then don’t be afraid to hire a social media manager. Of course, this has to fit into your budget.
Social media is a full-time job, but it is essential for growing your food truck business. Just remember, no one said it was going to be easy, but the food truck light is very, very bright at the end of the tunnel.
To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.