The Mobile Pub Is Providing A Truly Unique Experience To The Food Truck Industry

The Mobile Pub - Food Truck

The food truck industry is filled with amazing concepts. From hamburgers to lobster tacos, this industry really does have it all.

Every now and then, we see a new concept that just blows us away. A concept that is filled with uniqueness, passion and a whole lot of hard work.The Mobile Pub - Food Truck

FoodTruckr had the pleasure of talking to The Mobile Pub, which isn’t your ordinary food truck. The Mobile Pub is owned and operated out of Connecticut by Thomas Keane (left) and Marco Marcelo (right). What makes it so unique is the fact that Keane and Marcelo restored and rebuilt a 1962 Shasta Caravan into an operational bar.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

As you can imagine, The Mobile Pub has been a big hit.

“We’re catching quite a bit of buzz in Connecticut,” Marcelo said.

As Marcelo pointed out about the food truck industry, with The Mobile Pub, “you have that lost element of the liquor industry. You know, the bartending industry. So we came up with this concept.”

“We really felt like something was missing,” Keane stated about the food truck industry. “Let’s get together and create this amazing bar.”

And that is exactly what the two did.

They saw that the industry was lacking something, and then they went out, came up with a new concept and brought what the industry was lacking into play, which was literally a bar on wheels.

Thanks to the uniqueness of The Mobile Pub, the concept is doing wonders in this industry.

“It’s mutual enough where I think everyone buys into the product,” Keane said. “It’s special and unique. It has a lot of character.”

The Mobile Pub - Food TruckSome people might be wondering what The Mobile Pub features. Let’s just put it this way: It is more than just a bar — it is an experience as well, yet it has everything you could ask for in a typical bar. As Marcelo pointed out, it is functional and practical.

“You’re coming up to a fully functional bar where there’s a TV in the back, there are four keg lines — it’s like walking up to a bar stationary at a restaurant,” Keane stated. “That becomes that wow factor.”

In hopes of the customers feeling like they are part of something special, which they are when it comes to The Mobile Pub, Keane and Marcelo incorporated a sign that allows customers to sign it (along with give out their best wishes).

You May Also Like...  How ManyChat Can Help Food Truck Owners

On top of serving a cold one on a hot summer day, The Mobile Pub is featured at many events.

“We’ve done weddings. We’ve actually done a 2-year-old’s birthday party. We’ve done a baptism,” Marcelo stated in reference to the types of events they tackle. “We’ve done a Jack and Jill, which is like a bachelor party and a bachelorette party at the same time.”

On top of catering for multiple events, The Mobile Pub is very customizable.

“We’re giving people the green light on what they want,” Keane said. “We are booking multiple events because I think we are so flexible… The concept itself is really growing rapidly and we’re very fortunate that all this hard work is paying off.”

The Mobile Pub has taught Keane and Marcelo countless lessons about the food truck industry, and the two have just been enjoying the ride and all of the success.The Mobile Pub - Food Truck

“What’s fun and neat about this whole ride that we’re taking is we’re meeting a lot of different types of people,” Marcelo added. “It’s very exciting in our eyes. We have this thing that we built from the ground up, so now it’s our baby, and it’s also sharing our happiness.”

Thanks to The Mobile Pub’s success so far, Keane and Marcelo are planning on expanding the business by purchasing a second camper, and franchising opportunities will be available next spring on top of that.

“It’s been a really fun ride so far.”

The Mobile Pub - Food Truck

RELATED: Why Your Work-Life Balance Is So Important In The Food Truck Industry. No one said this industry was going to be easy, which is why work-life balance is crucial.

You May Also Like...  FoodTruckr Heroes: Rickshaw Stop

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Flashback Friday: Improve Your Social Media Outreach At Your Food Truck We love Flashback Friday for a couple of different reasons: (1) It's festive, if you will, and it adds a spark to the day. (2) We like to pack a lot of information into our Flashback Friday pieces in ...
How to Run a Food Truck 02: Practice Plating and Presentation In last week’s “How to Run a Food Truck” lesson, we helped you establish what your new employees need to learn and went over some of the best training strategies to ramp up your team for success. This...
Weekend Tips For New Food Truck Owners The weekend is here. Therefore, we pose this question: What are you doing to make your food truck business better? More likely than not, you are putting in some serious hours since your lines are l...
Business Bites: Start-Up Food, Employee Culture, Video Tips, & Coupon Apps A quick note before I jump into this week's articles and links. We recently learned that some of our contact form messages were not making it into our email inboxes. If you emailed us and never receiv...
3 Ways To Make More Time In The Food Truck Industry For Business Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Reasons Why Your Food Truck Business Isn’t Achieving As Much Success As You Would Like It To Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Throwback Thursday: A Look Back At Last Month’s Food Truck Articles For this week's edition of Throwback Thursday, we are going to go back in time ... but not too far back. In fact, we are only going to go back about a month in time. In the spirit of that thinking, b...
3 Ways To Hold Yourself Accountable To Your Food Truck Goals In 2018 Everyone's goal-making process is different. Likewise, everyone holds themselves accountable to their goals in different ways. Some people have to tell their loved ones about their goals and then h...
3 Ways To See Extra Success Now Until 2018 In The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FoodTruckr Heroes: Cultured Caveman Some food trucks get our attention by offering the most scrumptious, creative new recipes we’ve ever heard of.  Others stand out by offering the best possible versions of classic dishes that we all kn...
3 Reasons Why Your Food Truck Business Should Hire A Social Media Expert Is it finally that time? Is it finally time to hire a social media expert at your food truck business? If so, just know this: You are not alone. So many business owners in the food truck industry (...
Tips For Food Truck Owners Who Are Struggling To Retain Customers Are you struggling to retain customers? If this is the case, then you have a big problem on your hands. After all, not retaining customers directly affects how much your food truck business is making....
Common Characteristics Of Successful Food Truck Owners Many people have entered the food truck industry, and many people have failed. On the flip side, many prepared food truck owners have entered this industry and have found a great amount of success in ...
How to Run an Eco-Friendly Food Truck Editor's Note: Hey FoodTruckrs! Whether you're just learning how to start a food truck or you're looking for more ways to improve your food truck business, today's lesson is an important one for every...
Five Things We’re Grateful For This Thanksgiving Thanksgiving is finally here! As you might imagine, this is a pretty big holiday for the FoodTruckr team. Obviously, we all love delicious food—but most of all, we love having the chance to express ou...

Love it? Share it: Share on Facebook Share on Twitter