How To Handle Angry Customers At Your Food Truck Business

Customers

Whether you are dealing with angry customers at your food truck or on social media, you have to know how to handle these types of people. After all, it’s all about the customers, the customer is always right and without customers, your mobile kitchen would tank. Not to mention, one of the biggest reasons why you probably joined this industry in the first place was to make people happy with your food, so keeping them happy is, of course, a must. Plus, you don’t want to lose customers as a result of bad customer service, right?

That is why food truck owners have to know how to handle angry customers. This concept becomes quite the feat when you have a customer screaming in your face. Of course, that is in an extreme case.

Whether a customer has a good or bad experience, you have to learn from it. You have to get out of your own head and into the mind of your customer. You have to see where he/she is coming from. That is so crucial for a number of different reasons. (1) You are likely appeasing the customer. (2) You are learning from your mistakes and can apply what you learned to current and future situations. (3) You are making your business — and customer service — better by making your customers happy.

In hopes of having all-star customer service and making everyone’s experience at your food truck as good as possible, make sure to follow these tips when it comes to handling angry customers.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How To Handle Angry Customers At Your Food Truck Business

  • Actually Listen
  • Don’t Make The Same Mistake Twice
  • Resolve The Problem
  • Show Your Customers You Actually Care
You May Also Like...  Tips To Stay Motivated As A Food Truck Owner

Actually Listen

If a customer has a complaint or feedback in general, then actually listen. Don’t just shut your customers out because you are considered the authority figure and they are not. Sure, you need to take what they say with a grain of salt, but you also can’t just nod your head, say “I understand” and move on without making any changes.Customers

Reminder, you are trying to please your customers. They are the people who you are trying to sell your product to. If you make them mad enough, they will go somewhere else to get their food. After all, there are so many different food trucks and restaurants people can venture to. Your food might be amazing, but you are not the only business selling amazing food.

If an angry customer has a complaint, listen to every single word he/she says. Simply listening could make all of the difference in the world. It could be the difference between a person returning to your truck and a person not returning to your truck.

Don’t Make The Same Mistake Twice

People are very picky with their food. Therefore, if you mess up a person’s order once, you can’t afford to mess it up again in the future, near or far. Of course, you aren’t going to remember every single face that ventures to your truck, but you should remember every complaint, lesson or feedback.

You could have angry customers for a number of different reasons. The food could have been too cold or too hot. Your food truck line might have been too long, and customers had to wait on their food for a long period of time as a result. Realistically, customers could be angry for an unlimited amount of reasons. Heck, they could just be having a bad day and are taking said bad day out on you.

You May Also Like...  Is The Food Truck Industry Still Growing?

Nonetheless, if you can help it, you cannot afford to make the same mistake twice. If your chili was too cold for whatever reason and a customer brings that mistake up — and even if he/she doesn’t — it can’t happen again. Yes, food truck owners and workers are humans too, but you have to constantly be getting better, no matter what your profession is.

Whether a customer is angry for a food-related issue or non-food-related issue, you have to learn from your mistake and not make it again. If you do make it again, then you clearly did not learn from the previous lesson, and hopefully you don’t make a habit out of it.

Food Truck

Resolve The Problem

Above all else, you have to resolve the issue. If a customer brings back an order that was too cold or simply wasn’t up to par, then you have to resolve this issue.

No matter what you do, you have to give your customers a reason to come back. You can do this by admitting you were in the wrong, apologizing and then comping the customer in some way. You don’t want to give every customer who complains a free meal, but that is the point of keeping the complaints down to a minimum and keeping your customers happy — so you aren’t having to give out free meals left and right to solve the issue.

If the issue doesn’t get resolved, then don’t expect the customer to come back — it’s really that simple.

RELATED: How Do Mobile Apps Actually Help Food And Catering Industries? Mobile apps are all the rage nowadays, and that is even the case in the food truck industry.

You May Also Like...  5 Steps To Keep A Positive Vibe At Your Food Truck

Show Your Customers You Actually Care

CustomersThere are so many things you can do when you come face-to-face with an angry customer. You can tell him/her you are sorry, you can give him/her a free meal for future use, you can comp his/her current meal, etc. You could also do nothing, but you should clearly avoid standing still at all costs.

No matter how you decide to deal with an issue that arises between you (or an employee) and a customer, you have to show the customer you actually care. If you act like your customer is in the wrong and actually wear that thought on your sleeve, then you not only risk that customer never coming back to your mobile kitchen, but you also risk them writing up a bad review. As you likely already know, reviews are huge in the food industry.

The customer is always right, and you have to show that by showing your customers you actually care. The key is to be friendly and helpful, no matter how angry the customer might be.

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Throwback Thursday: Organize Your Licenses And Permits For Your Food Truck Business There's one thing many food truck owners don't like talking about ... but it's so important nonetheless. Enter, in Throwback Thursday fashion, licenses and permits. If you want to run your busin...
Must-Read FoodTruckr Articles From 2018 While FoodTruckr has featured plenty of tips, tricks and motivational pieces in 2018, we encourage food truck owners to check out the collection of articles below. Must-Read FoodTruckr Articles From ...
Los Angeles Vegan Food Trucks That Foodies Need To Try Immediately Los Angeles is absolutely flooding with amazing food trucks. In the spirit of that thinking, we are about to unleash three Los Angeles vegan food trucks that foodies need to try ASAP. As a frien...
Most Viewed FoodTruckr Articles Of 2017 Entering November 2017 is almost over -- if you can believe it. It's just the current month, which is November, then December ... and then 2018 will be among us. With that said, we wanted to highlight the year (s...
How To Gain Back Your Focus At Your Food Truck Are you starting to take a hit in the focus department at your food truck? It's okay if you are, because it happens to everyone ... in any profession. The key is realizing you are losing focus, and...
Big John’s Ragin’ Cajun Food Truck Is Providing Fort Wayne, Indiana With Authentic New O... Why do foodies flock to food trucks? Well, because the food is so awesome. You are literally getting an all-star meal every time you venture to a food truck, and that is especially the case when you e...
These Food Truck Guides Are All Aspiring And Current Food Truck Owners Need To Succeed Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
5 Things Food Truck Owners Should Focus On In 2018 There are many different things people need to focus on if they plan on seeing success, and food truck owners are, of course, no different. In fact, there are a million different things mobile kitc...
How A Food Truck Owner Can Stay Ahead Of The Schedule Whether you are a food truck owner or a 9-to-5 worker, it is crucial to stay ahead of your schedule. This isn't always the easiest thing to do, especially if you are a food truck owner and find yourse...
Motivational Quotes That Will Do Wonders For Food Truck Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Throwback Thursday: A Look Back At FoodTruckr Articles That Are Perfect For Fall For this week's edition of Throwback Thursday, we decided to incorporate the season that is just around the corner -- fall! Therefore, we are going back to some awesome articles that have been rele...
FoodTruckr Heroes: Cultured Caveman Some food trucks get our attention by offering the most scrumptious, creative new recipes we’ve ever heard of.  Others stand out by offering the best possible versions of classic dishes that we all kn...
3 Ways To Win The Holiday Season At Your Food Truck The holiday season is right around the corner. In fact, it might have already started in many places in the form of lights, music and holiday products in the stores. As a food truck owner, it would...
The 12 Days of FoodTruckr: 4 Tips for Email On the fourth day of Christmas, FoodTruckr’s giving you… Four Tips for Email! Yesterday’s FoodTruckr post was all about ways to give back to your customers, but today’s article is going to focus on ...
How Your Food Truck Business Can Rock Spring Spring is almost among us, food truck owners. This should be music to your ears, no matter where you live, since great weather and an overwhelming amount of people going outside tends to go hand in ha...

Love it? Share it: Share on Facebook Share on Twitter