Food Truck Marketing 101 Infographic

Marketing

Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets tired of sharing new discoveries. When not at a desk you’ll find him running through the parks of sunny Sydney.

Marketing — it’s important for all businesses and restaurants, but particularly when you’re on the move without a “home,” the success of your food truck can depend on it.

Most food truck owners have probably given marketing a bit of thought as it’s often considered one of the “fun” bits of business, and although a lot of younger generations find building an online presence comes naturally, the amount of time and effort it takes to create successful marketing campaigns should not be underestimated.

If you’re a new truck owner, it’s good to realize that marketing actually begins right at the start, before you’ve even fried a chip, in the branding phrase. The most important step is defining yourself — try thinking of your truck as a person.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

What do they like to eat? What kind of events do they go to? Who are their friends?

The answer to these questions will determine your product, your locations and your customers. From here, you’ll have started to create a solid identity in your mind and can move onto creating an appearance that matches. This includes your logo, styling, truck design and website. Teaming up with a designer initially might seem expensive, but it will help you in keeping styling consistent across all platforms.

You May Also Like...  5 Simple Ways To Get Your Mind Right In The Food Truck Industry

For both new and existing trucks, having and maintaining a website is a top priority. Think of it as the home for the rest of your online presence. This means that your social media accounts and online profiles should all link back to your website, and in turn your website should make it easy for visitors to find all social accounts and other information. Feature your URL prominently on the side and back of your truck. People will no doubt be curious as they see your groovy van driving past!Marketing

The good thing about modern marketing is that with some organization and know-how, many campaign ideas can be run without huge costs. When you’ve invested into your truck, kitchen equipment, insurance and maintenance costs, this is great news!

RELATED: Now Is The Perfect Time For Food Truck Owners To Make New Goals For 2017. In hopes of crushing your goals next year, now is the perfect time for food truck owners to make new goals.

Experiment with different ideas to see what works for you. Weekly specials, social media competitions and customer review incentives will help maintain momentum and interest. Get involved with your customers and immerse yourself in the local food trucking scene, and even consider joining up with other complimentary food trucks and catering events together as a team.

There are no limits on the opportunities that great marketing can provide. Passion and enthusiasm will always draw new customers in, so just think of it as getting yourself out there and sharing your amazing food and drinks with the world!

You May Also Like...  Invaluable Advice When It Comes To Your Food Truck Employees

To help you on your food trucking journey, the team at nisbets.com.au have created the infographic below, “Food Truck Marketing 101.” Let us know what you think!

Marketing

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

FoodTruckr Heroes: Destination Desserts We love food trucks with really specific philosophies, but it’s even better when a truck’s mission supports a truly important cause. Today’s FoodTruckr Hero is a non-profit “social venture bakery” out...
Foods That Your Customers Would Love To See During This Time Of The Year Spring is here, which means summer is right around the corner. That, of course, means the busy season is almost here (for some food trucks, it might have already arrived). In the spirit of taking your...
When Should Food Truck Owners Set Goals? Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 FoodTruckr Articles That Will Help Owners Out With Social Media Whether food truck owners want to admit it or not, social media is a big deal when it comes to promoting a mobile kitchen business. With social media, you can reach more people, get your truck's na...
How Food Truck Owners Can Collect Lead Contact Info Collecting lead contact info can be an invaluable strategy for food truck owners. After all, we want mobile kitchen owners to think outside the box in 2019. While many of your customers likely come...
Flashback Friday: Looking Back At FoodTruckr’s Top Party Food Ideas For The 4th Of July In the spirit of it being Flashback Friday, and the 4th of July being right around the corner, we are about to look back at FoodTruckr's top party food ideas for the -- you guessed it -- 4th of July! ...
Let There Be Food Trucks: Why Cities Need to Relax Their Food Truck Rules Editor’s Note: Today we’re excited to present a brand new guest post from Emily Farnan. Emily is one of the writers at MakeItCheaper.com, a UK-based website dedicated to helping business owners find n...
Happy Birthday, FoodTruckr! Looking Back At One Year of Tasty Business Advice Today is a very special day here at FoodTruckr HQ—it marks the one-year anniversary since we launched our very first blog post and dove headfirst into the food truck community. So, Happy Birthday to u...
Things You Should Never Stop Doing After You Become A Food Truck Owner If you entered the food truck industry, then you have already experienced how busy life as a food truck owner can be. Initially, you are going to find yourself spending all of your time at your food t...
FoodTruckr Heroes: Baby’s Badass Burgers Tomorrow, we’re kicking off Unit 6 of the “How to Start a Food Truck” series with a lesson that’s all about branding—so it only makes sense to choose a FoodTruckr Hero for the week who’s killing it wi...
Helpful Business Tips For Aspiring Food Truck Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Tips For Hiring Your First Employee At Your Food Truck Business Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Flashback Friday: Use Apps To Simplify Your Food Truck Business We live in a day and age in which the internet is literally taking over the world, and that is a good thing when said internet is used properly. For example, if you use it to help your business, li...
7 More Business Lessons Food Truck Owners Can Learn from Smart Online Entrepreneurs “What do my customers really want?” “How do I attract new customers and convert them into loyal fans?” “Where do I need to focus my time and energy to grow the business?” Entrepreneurs from all wal...
3 Ways To Not Go Through The Motions In The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter