Food Truck Marketing 101 Infographic

Marketing

Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets tired of sharing new discoveries. When not at a desk you’ll find him running through the parks of sunny Sydney.

Marketing — it’s important for all businesses and restaurants, but particularly when you’re on the move without a “home,” the success of your food truck can depend on it.

Most food truck owners have probably given marketing a bit of thought as it’s often considered one of the “fun” bits of business, and although a lot of younger generations find building an online presence comes naturally, the amount of time and effort it takes to create successful marketing campaigns should not be underestimated.

If you’re a new truck owner, it’s good to realize that marketing actually begins right at the start, before you’ve even fried a chip, in the branding phrase. The most important step is defining yourself — try thinking of your truck as a person.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

What do they like to eat? What kind of events do they go to? Who are their friends?

The answer to these questions will determine your product, your locations and your customers. From here, you’ll have started to create a solid identity in your mind and can move onto creating an appearance that matches. This includes your logo, styling, truck design and website. Teaming up with a designer initially might seem expensive, but it will help you in keeping styling consistent across all platforms.

You May Also Like...  Why Your Food Truck Business Should Market On Facebook & Instagram

For both new and existing trucks, having and maintaining a website is a top priority. Think of it as the home for the rest of your online presence. This means that your social media accounts and online profiles should all link back to your website, and in turn your website should make it easy for visitors to find all social accounts and other information. Feature your URL prominently on the side and back of your truck. People will no doubt be curious as they see your groovy van driving past!Marketing

The good thing about modern marketing is that with some organization and know-how, many campaign ideas can be run without huge costs. When you’ve invested into your truck, kitchen equipment, insurance and maintenance costs, this is great news!

RELATED: Now Is The Perfect Time For Food Truck Owners To Make New Goals For 2017. In hopes of crushing your goals next year, now is the perfect time for food truck owners to make new goals.

Experiment with different ideas to see what works for you. Weekly specials, social media competitions and customer review incentives will help maintain momentum and interest. Get involved with your customers and immerse yourself in the local food trucking scene, and even consider joining up with other complimentary food trucks and catering events together as a team.

There are no limits on the opportunities that great marketing can provide. Passion and enthusiasm will always draw new customers in, so just think of it as getting yourself out there and sharing your amazing food and drinks with the world!

You May Also Like...  How Food Truck Owners Can Prepare Their Business For The Fall

To help you on your food trucking journey, the team at nisbets.com.au have created the infographic below, “Food Truck Marketing 101.” Let us know what you think!

Marketing

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

What’s Your Biggest Weakness As A Food Truck Owner? Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS002- Food Truck Branding – From Logo to Design, Culture and Customer Experience with Chris ... In this second episode of FoodTruckr School, we chat with Chris Adams from Rocketman Creative, a branding expert and strategist who helps food trucks new and old establish their identity and focus...
How To Increase Your Odds Of Getting Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Showing Love For The Food Truck Industry With the busy season right around the corner (for some food trucks, the busy months might have already started), it would not be a surprise to see more and more food trucks hitting the streets on a da...
50 Food Truck Owners Speak Out: “What I Wish I’d Known Before Starting My Food Truck” Do you remember the enthusiasm you felt upon that initial spark: “Hey! I should open a food truck!” What would you say to yourself now, these many moons later? Would you warn yourself off, or encourag...
Throwback Thursday: A Look Back At FoodTruckr’s Most Popular Article Of All Time For this week's version of Throwback Thursday, we decided to go way back in time to the most popular/viewed article ever posted on FoodTruckr.com. To get to that article, we had to go all the way b...
3 Must-Have Qualities For A Food Truck Employee Are you looking to hire your first employee? Perhaps you are about to expand your food truck business so you are looking to hire an entire staff on top of the one you already have. Whatever your situa...
Flashback Friday: Use Apps To Simplify Your Food Truck Business We live in a day and age in which the internet is literally taking over the world, and that is a good thing when said internet is used properly. For example, if you use it to help your business, li...
Gear Up For October With These FoodTruckr Articles Summer came and went and now fall is here. October will be here in a few days. Before you know it, it will be the holiday season. How do you plan on conquering October and the months that follow, f...
Helpful Business Tips For Aspiring Food Truck Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Dec. 4-10 If you were too busy to read up on food truck advice/information last week, then you came to the right place. Below, we will be providing every article published at FoodTruckr from last week. On to...
FS013- All About Your Food Truck Website Food trucks live and often rely on social media, but what about a food truck's website? How important is a website for your truck, and what are the best practices for running a useful site that...
FS034: How to Make a Huge Impact with a Small Footprint – with Phil of Metrofiets Does the thought of buying and maintaining a traditional food truck seem daunting, expensive, or simply not your style? You might be interested in this radical food trucking alternative: cargo bikes. ...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: July 31-Aug. 6 So much valuable information was released at FoodTruckr last week, and we want to give the folks who missed the info an easy way to access it, which is why we will be providing every article below. W...
3 New Strategies Food Truck Owners Can Try This Summer Summer is around the corner which should be music to food truck owners' ears. While, yes, summer is known as the busy season in this industry and you're likely going to be busier than you can handl...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter