Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.
This might sound crazy since it is only January, but spring is right around the corner. Now, that does not mean food truck entrepreneurs should panic. That just means they should start preparing for spring. After all, once spring is here, the busy season will be just around the corner, and then things will really start to get fun in this industry.
If you are a mobile kitchen owner, then know this: It’s never too early to prepare for spring. In the spirit of that thinking, we will be providing three things food truck entrepreneurs should be doing now in hopes of conquering spring.
3 Things A Food Truck Entrepreneur Should Be Doing Now In Hopes Of Conquering Spring
- Take That Social Media Game Up A Notch Or Two
- Start Prepping Those Menus
- Check Last Year’s Numbers And Trends
Take That Social Media Game Up A Notch Or Two
If you tend to take the foot off the gas pedal when it comes to posting on social media during the offseason, then now is the time to put that foot right back down on it. Now is the time to start posting more frequently, and more in general.
Just to kick things up a notch or two, you can also start doing giveaways and/or a countdown. Now is the time to engage with your customers in hopes of luring them in once you open up shop once again. Side note: Whether you stay open during the offseason or not, it’s still important to create some excitement for spring, and to get your customers excited about your amazing food.
If you need some tips in the social media department, then you can check out the articles below.
Food Truck Owners Should Include Live Streaming Into Their Social Media Strategies
3 Reasons Why Your Food Truck Business Has To Have A Facebook Account
These Social Media Tips Are Perfect For New Food Truck Business Owners
Start Prepping Those Menus
Maybe you plan on going with the same menu(s) that you used last year. Perhaps you want to start from scratch and create a new menu altogether.
Whether the case, now is the time to prepare that bad boy. Just remember, your menu needs to be delicious and informative at the same time. In other words, you need to describe your products (your food) in a descriptive/informative manner so a ton of questions don’t remain, but you also need to make each menu item sound like the best food of all time. It’s an art, really.
If you want to get creative by trying some new menu items or put your own twist on a tending food item, then great — prepare now!
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Check Last Year’s Numbers And Trends
What worked last year at your mobile kitchen? What didn’t work? Were there specific food items that trended at your food truck or in the food world in general? Nonetheless, check last year’s numbers and trends now. After all, the more research you do now, the more prepared you will be once spring is here, and the easier your life will be.
The point here is to do a little research in areas where research can be done. Therefore, check your inventory numbers from the prior year and see what you bought an extreme amount of (look for those outliers), and look for the opposite. While your recipes are likely amazing and don’t need any tweaks, your menu might need some minor adjustments.
If you plan on hitting the ground running once spring is finally here/once the weather is nice on a daily basis once again, then it’s important to start planning now, food truck entrepreneurs.
Looking to start your own food truck? Prestige Food Trucks can do wonders for you in that department.
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About the Author
FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.