Food Truck Owners Should Include Live Streaming Into Their Social Media Strategies

Live Streaming

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

We live in a day and age when people want their news/information as fast as possible. Thanks to tools like live streaming, that dream has become a reality.

Live streaming, in a nutshell, is when a person records something and then this person’s followers/fans watch while the recording/video is taking place. It is literally live streaming. The best part? Live streaming is easy to use, it is free on platforms like Facebook and it is trending right now.

Therefore, food truck owners should include live streaming into their social media strategies.Live Streaming

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Thanks to live streaming, food truck owners can show off their trucks and kitchens during the present moment. This is important because it results in a food truck’s following feeling like it is right there with the food truck … in the present moment. The customers feel like they are part of the scene, or that is at least the idea. This is the perfect way to make your food truck community feel like it is, well, a community.

You May Also Like...  How To Avoid Truck Accidents For Food Trucks

Here’s the thing. People love food. Not only do they like to eat it, but they also like to watch it being made. There’s a reason why the Food Network came into existence, after all. There’s also a reason why food recipe videos have taken over social media platforms like Facebook — because people are all about their food.

There are so many things mobile kitchen owners can incorporate with live streaming. They can show people, of course, how a specific meal is made, they can show off the events that their mobile kitchens venture to and they can just create some buzz in general.

Live streaming is good for branding and gaining awareness, which is key when it comes to gaining and retaining customers.

Looking for Food Trucks For Sale? Check out this link for more details!

Live streaming is the perfect tool to reach your customers in a timely manner, because the content, if you will, is being made — and viewed — in the present moment. Not only that, but you can unleash a large amount of information with live streaming. Plus, it can be very personable. Also, it’s almost like the person who is doing the live stream is talking to you face to face.

Live StreamingIt’s cheap, it’s easy to do, it’s fun, and food truck owners should be incorporating it into their social media strategies.

Live streaming is booming right now, it doesn’t seem like it is going to go away anytime soon and lunch truck owners have to take advantage.

You May Also Like...  How To Find The Perfect Location For Your Food Truck

Looking to start your own food truck? Prestige Food Trucks can do wonders for you in that department.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

How To Increase Your Odds Of Getting Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
FoodTruckr Articles That Will Do Wonders For Mobile Kitchen Owners In The Customer Service Departmen... Whether you are struggling to attract more customers or need to bring your customer service game up a notch or two, we have you covered. Today, we will be providing food truck owners with five arti...
How to Run a Food Truck 24: Expand Your Business to Events In last week’s “How to Run a Food Truck” lesson, we helped you write the recipe for future success by examining a popular goal-setting approach and providing you with 30 questions you should ask yours...
How to Run a Food Truck 20: Improve Your Social Media Outreach It’s time to continue onward with Unit 5 of the “How to Run a Food Truck” series! Today, we bring you more marketing strategies for advanced food truck owners with an all-new lesson on connecting with...
Advanced Food Truck Tactics: Stop Getting Screwed By Crap Events If you're already running a food truck, there's something we need to talk about. Because I'll put money on the fact that you either have been or currently are getting screwed by crap events. To help, ...
#FoodTruckFan: Winter Blues No More Winter is a tough time of year for a food truck fan living in the colder regions of the country. As I mentioned last time, I live in the Twin Cities. Today it's a balmy 11 degrees, but yesterday dropp...
#FoodTruckFan: How to Sell the Cost of Better Ingredients On Wednesday in the "How to Start a Food Truck" series, we wrote about the importance of quality ingredients. As a customer, I wholeheartedly second that. I’m sure that as a business owner, you con...
Building Your Catering Business: How to Work with Event Professionals One of the strongest messages we heard from food truck owners in our recent post 50 Food Truck Owners Speak Out: “What I Wish I’d Known Before Starting My Food Truck is that catering special events ca...
Photo Gallery: Texas Food Truckin’ Fest Editor’s Note: All images in this photo gallery were taken by Mike Kelley, a software and business consultant from Arlington, TX. Mike offered to write about his experience at the Texas Food Truckin’ ...
8 Great Benefits Shopify POS Offers FoodTruckrs In honor of the release of The Food Truck Growth Kit, we thought it would be cool to spend some time today talking about our brand new partner—Shopify POS. We’ve been big fans of the team at Shopif...
The 12 Days of FoodTruckr: 12 Reasons We Love Food Trucks On the twelfth day of Christmas, FoodTruckr’s giving you… 12 Reasons We Love Food Trucks! Merry Christmas, FoodTruckrs! We’ve had such a great time celebrating the holidays with you, and we couldn’t...
FoodTruckr Heroes: The Crème Brûlée Cart This week’s FoodTruckr Hero is truly doing some honorable work: fostering a sense of community through good old-fashioned dessert. The Crème Brûlée Cart, started by Curtis Kimball in 2009, has spent t...
FS036: The Hard Work of a Building a Dream – with Sharon of Magic Coffee Truck Today's guest is in the midst of building her dream. Magic Coffee Truck is about to hit the streets of Atlanta, thanks to the hard work of owner Sharon Turner. Many of my guests on the FoodTruckr S...
Things Not To Do When Trying To Grow Your Food Truck Business If you are thinking of ways to grow your food truck business, why not look at some of the things you shouldn't do? In this thinking, you will get a great perspective on what you should be avoiding. At...
Let There Be Food Trucks: Why Cities Need to Relax Their Food Truck Rules Editor’s Note: Today we’re excited to present a brand new guest post from Emily Farnan. Emily is one of the writers at MakeItCheaper.com, a UK-based website dedicated to helping business owners find n...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter