How To Make Your Food Truck Business More Profitable

Profitable

We all want to make more money, right? Well, you likely didn’t enter the food truck industry to be an instant success. No, you entered this industry to follow your dreams, to live out your true passions every single day. Of course, making an endless amount of money would simply be the cherry on top.

Therefore, we pose this question: How can a food truck business make more money? How can you (yes, you, food truck owner) make your mobile kitchen business more profitable? While everyone’s situation is different, we are here to help in the money advice department.

In the spirit of that thinking, we are going to unleash some ideas for food truck owners to think about, and hopefully some of these ideas lead to your business being more profitable.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How To Make Your Food Truck Business More Profitable

  • Offer a new food item(s). Whether you are the only one on the block offering this item or not, it’s important to change things up from time to time. You could also offer a daily or weekly special. This special could consist of a food item that isn’t typically served, or the special could consist of a deal for your customers. Here’s an example: From 3 to 5 p.m., offer a discount on certain meals.
  • Start following the food trends. Analyze what is trending (pumpkin spice is huge in the fall), put your spin on it and then test it out at your food truck. Don’t be afraid to get seasonal with your menu. No, you don’t want to change up your entire menu throughout the year (or maybe that is your thing and what attracts customers), but it’s okay to add new meals as the seasons change.
  • Take your social media game to the next level. Start incorporating digital marketing. If you are struggling to attract more customers, which is leading to your sales and numbers in general being down, then you have to look at all of your options. Your food and menu might not be the problem. The problem could be the fact that no one knows your business exists. In this day and age, you can make some serious noise and get people’s attention through social media. Through Facebook alone,Profitable you could gain more customers, which, of course, should lead to your business being more profitable. An online presence, especially nowadays, is crucial for businesses of any kind.
  • Start adding more streams of income to the mix. It is so easy to achieve this feat in the food truck business. For one, you work for yourself, so you call all of the shots and make the business deals (employees typically work for the man and only the man). Secondly, mobile kitchens can make more money — and gain more streams of income — by catering and traveling to events. An event can be a festival, an actual food truck event, a concert, a wedding, etc. The real question: What are you waiting for?
  • If you must, you can adjust your prices, but this can get a bit tricky. Sure, lowering your prices could lead to you selling more product, but it could also lead to you simply breaking even, or losing money. Nonetheless, a few minor adjustments to the prices could lead to your business making more money, if you do it correctly.
  • Change up your food truck environment by making it more exciting and welcoming. Don’t simply serve your customers food, make going to your food truck an experience for everyone involved. Simply taking your customer service game to the next level could do the trick.
  • Don’t just say you want/need to make more money. Instead, come up with a plan and get very detailed with said plan. If you don’t have a plan, then how are you going to make more money at your food truck? Wishful thinking is great, but taking action is even better.
You May Also Like...  Business Quotes That Are Perfect For Food Truck Owners

Profitable

Hopefully the information above can help lead you down a more profitable path. Life in the food truck industry is not easy. Not only are you having to put in a ton of hours (that’s kind of a thing when you own your own business, especially at the startup level), but you are having to compete in a world that is gaining more and more food trucks, and restaurants on top of that.

You’ve made it this far, though. Use the information above to your advantage, and good luck out there, food truck owners!

RELATED: How Food Truck Business Owners Can Gain More Customers In 2017. Gaining more customers is a big part of the process, and this article can help mobile kitchen owners do just that.

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

The 12 Days of FoodTruckr: 12 Reasons We Love Food Trucks On the twelfth day of Christmas, FoodTruckr’s giving you… 12 Reasons We Love Food Trucks! Merry Christmas, FoodTruckrs! We’ve had such a great time celebrating the holidays with you, and we couldn’t...
FoodTruckr Heroes: Cultured Caveman Some food trucks get our attention by offering the most scrumptious, creative new recipes we’ve ever heard of.  Others stand out by offering the best possible versions of classic dishes that we all kn...
Food Truck Safety Tips For Mobile Kitchen Owners Safety is an absolute must in the food truck industry, which is why we will be diving into some of the best food truck safety tips that have been unleashed at FoodTruckr over the years. On top of a...
5 FoodTruckr Articles That Will Do You Wonders In The Financing Department If you are trying to enter the food truck industry but can't come up with the necessary funds to make this dream come true, then we have quite the treat for you today. Likewise, if you are struggling ...
Throwback Thursday: Prepare For The Food Truck Offseason There are many food truck owners who take the winter off, and there are many food truck owners who continue to go strong during said winter. It depends on where you live, really, and what your busines...
Throwback Thursday: A Look Back At When The Food Truck Growth Kit Arrived In the spirit of it being Throwback Thursday tomorrow (Jan. 11), let's go back in time to May 26, 2015. On that day, a growth kit was released that changed the game, and it is known as The Food Tru...
Flashback Friday: Improve Your Social Media Outreach At Your Food Truck We love Flashback Friday for a couple of different reasons: (1) It's festive, if you will, and it adds a spark to the day. (2) We like to pack a lot of information into our Flashback Friday pieces in ...
How To Start A Mobile Street Food Business On A Small Budget Editor’s Note: Today we’re excited to present a post from Alyssa Johnson. Alyssa is currently working as a freelance writer for https://essayvikings.com/. Her lifestyle credo is "A satisfied customer ...
Building Your Catering Business: How to Work with Event Professionals One of the strongest messages we heard from food truck owners in our recent post 50 Food Truck Owners Speak Out: “What I Wish I’d Known Before Starting My Food Truck is that catering special events ca...
Mouthwatering Food Classics That Everyone Loves We apologize ahead of time — because the food classics that follow are likely going to make your appetite go a little crazy. We are in the same boat, though, because compiling this list made us rather...
The Benefits Of Owning A Food Truck Over A Sit-Down Restaurant From A Business Standpoint If you are a business owner and are thinking about entering the food truck industry, this question has likely popped up multiple times: Should I invest in a sit-down restaurant or food truck? From ...
3 Creative Yet Basic Ways To Make Your Food Truck Environment More Enjoyable If you want customers to come raining down on you this summer (minus the actual rain, of course), then you need to make sure your food is as good as it can possibly be, your customer service is otherw...
Flashback Friday: Overcoming Food Truck Roadblocks While no one loves roadblocks rearing their ugly heads, they are occurrences that happen in all walks of life, and in all industries. The key is recognizing these roadblocks when they happen, and t...
How to Start a Food Truck 11: Calculate Profit Margins In last week’s “How to Start a Food Truck” post, we talked about setting goals for your food truck business. Goals are an important component of every entrepreneur’s journey. They dictate where you’re...
How All Food Truck Entrepreneurs Should Approach Their Goals Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...

Love it? Share it: Share on Facebook Share on Twitter