How To Make Your Food Truck Business More Profitable

Profitable

We all want to make more money, right? Well, you likely didn’t enter the food truck industry to be an instant success. No, you entered this industry to follow your dreams, to live out your true passions every single day. Of course, making an endless amount of money would simply be the cherry on top.

Therefore, we pose this question: How can a food truck business make more money? How can you (yes, you, food truck owner) make your mobile kitchen business more profitable? While everyone’s situation is different, we are here to help in the money advice department.

In the spirit of that thinking, we are going to unleash some ideas for food truck owners to think about, and hopefully some of these ideas lead to your business being more profitable.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How To Make Your Food Truck Business More Profitable

  • Offer a new food item(s). Whether you are the only one on the block offering this item or not, it’s important to change things up from time to time. You could also offer a daily or weekly special. This special could consist of a food item that isn’t typically served, or the special could consist of a deal for your customers. Here’s an example: From 3 to 5 p.m., offer a discount on certain meals.
  • Start following the food trends. Analyze what is trending (pumpkin spice is huge in the fall), put your spin on it and then test it out at your food truck. Don’t be afraid to get seasonal with your menu. No, you don’t want to change up your entire menu throughout the year (or maybe that is your thing and what attracts customers), but it’s okay to add new meals as the seasons change.
  • Take your social media game to the next level. Start incorporating digital marketing. If you are struggling to attract more customers, which is leading to your sales and numbers in general being down, then you have to look at all of your options. Your food and menu might not be the problem. The problem could be the fact that no one knows your business exists. In this day and age, you can make some serious noise and get people’s attention through social media. Through Facebook alone,Profitable you could gain more customers, which, of course, should lead to your business being more profitable. An online presence, especially nowadays, is crucial for businesses of any kind.
  • Start adding more streams of income to the mix. It is so easy to achieve this feat in the food truck business. For one, you work for yourself, so you call all of the shots and make the business deals (employees typically work for the man and only the man). Secondly, mobile kitchens can make more money — and gain more streams of income — by catering and traveling to events. An event can be a festival, an actual food truck event, a concert, a wedding, etc. The real question: What are you waiting for?
  • If you must, you can adjust your prices, but this can get a bit tricky. Sure, lowering your prices could lead to you selling more product, but it could also lead to you simply breaking even, or losing money. Nonetheless, a few minor adjustments to the prices could lead to your business making more money, if you do it correctly.
  • Change up your food truck environment by making it more exciting and welcoming. Don’t simply serve your customers food, make going to your food truck an experience for everyone involved. Simply taking your customer service game to the next level could do the trick.
  • Don’t just say you want/need to make more money. Instead, come up with a plan and get very detailed with said plan. If you don’t have a plan, then how are you going to make more money at your food truck? Wishful thinking is great, but taking action is even better.
You May Also Like...  Is The Food Truck Industry Still Growing?

Profitable

Hopefully the information above can help lead you down a more profitable path. Life in the food truck industry is not easy. Not only are you having to put in a ton of hours (that’s kind of a thing when you own your own business, especially at the startup level), but you are having to compete in a world that is gaining more and more food trucks, and restaurants on top of that.

You’ve made it this far, though. Use the information above to your advantage, and good luck out there, food truck owners!

RELATED: How Food Truck Business Owners Can Gain More Customers In 2017. Gaining more customers is a big part of the process, and this article can help mobile kitchen owners do just that.

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Ways To Step Out Of Your Comfort Zone In The Food Truck Industry Everyone likes to stay in their bubble. After all, it's their bubble, their lane, what they are used to. However, as entrepreneurs and business owners are likely very well aware of, if you want to ...
FoodTruckr’s 3 Most-Viewed Articles Of All Time We want to close out the busy season and enter fall 2019 with style. And we plan on doing that by showcasing the three most-viewed FoodTruckr articles of all time. We hope the information in eac...
The 10 Commandments of Customer Relationships The food truck gods are fickle beings, and your truck may be plagued by customer droughts if you fail to please them. But if you can figure out the secret to the sacrament of success, you’ll be reward...
The 12 Days of FoodTruckr: 9 Things to Put On Your Website On the ninth day of Christmas, FoodTruckr’s giving you… 9 Things to Put On Your Website! Though most of your food truck's business is definitely taking place offline, it's still incredibly important...
Advice That Will Help FoodTruckrs Conquer The Summer With summer around the corner, we figured now would be the perfect time to give FoodTruckrs a ton of advice so they can conquer the busy season in style. With that in mind, we are about to give foo...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Sept. 4-10 In hopes of getting your week started off on the right note, we are about to drop every article from last week, for the articles are jam-packed with information that could end up doing your food truck...
Flashback Friday: Be Consistent At Your Food Truck Consistent. Hard. Work. That's the key -- well, that and loving your job ... and so many other ingredients, really. Of course, consistent hard work is the only way you are going to find out if s...
How to Run a Food Truck 17: Focus on Your Work/Life Balance For the past few weeks here on FoodTruckr, the “How to Run a Food Truck” series has focused on helping you become a better business owner. So far, we’ve been looking at topics that relate directly to ...
FS032: Marketing Your Food Truck the Smart Way – with Brandon Lewin This episode is one every FoodTruckr should hear. Today, we're digging in deep on how to market your food truck. My guest today is Brandon Lewin, a marketer and strategist with a special place in h...
Happy Holidays From FoodTruckr! Since the holidays are among us, we thought it would only be right to say ... happy holidays! We hope food truck owners are really enjoying this time of year, and we also hope you have achieved all...
3 Ways To Make More Time In The Food Truck Industry For Business Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Top 10 FoodTruckr Articles From 2016 Now that 2016 is officially in the books, it's time to focus on your food truck goals and dreams for 2017. What do you want to accomplish in the new year? Perhaps you haven't even entered the food tru...
Outside-The-Box Ways For Food Truck Owners To Incorporate Marketing While everyone's food truck business is different and every food truck owner focuses on different marketing strategies as a result, we want to highlight five articles that were published right here on...
How to Start a Food Truck 15B: Choose the Right Truck for Your Business We know how serious you are about starting a food truck—but are you ready to show the rest of the world? If so, there’s one decisive action you can take that makes your commitment to this dream eviden...
Why Prospective Mobile Kitchen Owners Should Bring Financing Into The Mix Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...

Love it? Share it: Share on Facebook Share on Twitter