How’s your customer service game looking, food truck owners?
The only acceptable answer to that question: Amazing, great, excellent or something along those lines.
While the foundation of your food truck business is the actual food truck and the food, if you put up a dud in the customer service department, then you simply won’t be able to retain customers. Food truck owners need to treat their customers right. Yes, even the angry ones. The key is to build an environment that is enjoyable for everyone involved, which includes owners, employees and the customers, of course. Successful mobile kitchen owners build communities.
Nonetheless, you cannot run a successful food truck business if you have bad customer service. It will sink your business in no time. Let’s break that down in further detail, shall we?
Why Food Truck Owners Can’t Afford To Have Bad Customer Service
- In this day and age, reviews are everything. One bad review could lead to people not even venturing to your truck. Why? Well, because people are going online and checking out the reviews before they even venture to a store, restaurant, food truck, etc.
- You won’t get tips, and shouldn’t expect them, if you have bad customer service.
- No one wants to invest in (or do business with) a company that is known for treating its customers badly.
- Not only can bad customer service lead to a mobile catering business not retaining customers, but it could lead to it losing the loyal ones.
- As a result, bad customer service can actually lead to a business losing money.
- Good luck getting catering gigs if you are known for your bad customer service.
- If you have bad customer service, then your business likely isn’t the most enjoyable place to work at. That could not only lead to a bad retention rate when it comes to employees, but it could lead to an unpleasant work life for everyone involved.
- Life is more than being right all the time. It’s more than making money. Life is about making people happy. It’s about waking up excited every single day to do what you do. Life is about making amazing food, and then making people happy with it — well, if you are a mobile kitchen owner, that is.
Instead of trying to always be right when it comes to a customer dispute, why not try to reason with your customers? Try to understand where they are coming from. Actually try to resolve the issue, not win an argument. In fact, while you are at it, you should be treating every customer like he/she is your No. 1 customer, because that is true, in a sense.
The key is to follow the customer-is-always-right approach. No, you don’t want your customers walking all over you and demanding free food left and right, but you also don’t want to blow every customer off for being rude, angry, etc. Solve the issue, learn from your mistakes and make your food truck business better.
Try to understand your customers. Communicate with your customers. Engage with them. Be friendly. Your No. 1 job might be making great food, but satisfying your customers is up there as well.
If you are trying to take your customer service game to the next level, then make sure to check out these articles:
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