5 Menu Ideas For New Food Truck Owners


You’re new to the food truck industry (or getting ready to enter it), and you have a million things running through your head as a result.

Of course, one of the things that probably constantly runs through your head is your menu. Here’s the thing: People are going to love your food! You put a lot of time into this, and you surely have some unique recipes up your sleeve. However, in hopes of helping you with the food, we are about to drop five menu ideas for new mobile kitchen owners!

Check them out below!

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

5 Menu Ideas For New Food Truck Owners

  • Incorporate A Popular Meal
  • Don’t Be Afraid To Go Outside Of Your Concept
  • Get Seasonal With Your Menu
  • Don’t Forget About The Beverage Department
  • Always Add Your Own Unique Twist

Idea No. 1: Incorporate A Popular Meal

Incorporate a popular meal? How are you supposed to do that when you are new to the food truck industry and don’t even know what is going to be a hit at your lunch truck?

Here’s what we mean by this: Add a popular meal in general to your menu. For example, a burger and fries, chicken fingers, grilled cheese sandwich, any type of sandwich, a salad, etc.

Of course, you probably want to add a popular meal that relates to your food truck concept, and we get that. However, it’s not a bad idea to have a meal that most people are used to/know of, because you never know who is going to order at your truck — this popular item might stand out to them!

You May Also Like...  Ingredients That Foodies Can't Get Enough Of

Idea No. 2: Don’t Be Afraid To Go Outside Of Your Concept

Street tacos are big in the food truck industry, but you are afraid to add them to your menu because they don’t relate to your concept. Spoiler alert: It’s okay to go outside of your concept from time to time!

Just mark up this item/meal as a special, or only offer it for a limited time.

This is your kitchen, and your business, so if you want to cook something that doesn’t exactly relate to your food concept, then by all means do so! You’re the boss!


Not to mention, there are some foods that trend based on the time of year, and you might want to follow these trends in hopes of attracting more customers. For instance, pumpkin spice is the king of fall, so feel free to add your own pumpkin spice treat during the fall.

Looking for Food Trucks For Sale? Check out this link for more details!

Idea No. 3: Get Seasonal With Your Menu

If you want to attract customers year-round, then you might have to get seasonal with your menu. Now, you don’t have to change up your entire menu — well, unless you want to, that is — but it would be wise to add a couple of different meals for the winter and summer. For example, incorporate some type of soup in the winter (or comfort food), and then add a cold dessert in the summer!

Like we stated above, pumpkin spice is big during the fall months, and you have every right to add pumpkin spice anything to your menu during this season.

You May Also Like...  How to Run a Food Truck 02: Practice Plating and Presentation

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

Idea No. 4: Always Add Your Own Unique Twist

You want to stand out in the food truck industry, which is why you should always add your own unique twist to your meals.

Let’s go back to Idea No. 1. Let’s say your concept is Mexican food, and let’s also say you want to add a burger to your menu as your popular meal. How do you add your own unique twist to something like that? It’s up to you! Here are some suggestions: Smother your burger with green chili, or simply add chili peppers.

There are an endless amount of ways to spice up meals, and you surely can add your own unique twist to even the most basic/common meals.

Keep doing you, food truck owners!

RELATED: 3 Ways To Keep Your Food Truck Employees Motivated

Idea No. 5: Don’t Forget About The Beverage Department

When trying to perfect your menu for your grand opening, it’s very easy to put beverages on the back burner. With that in


mind, if you really want to stick out, then you will give every single food item on your menu the time of day, and this includes your beverages.

While, yes, it is perfectly fine to have a soda/pop machine at your mobile kitchen, it would also be wise to concoct some homemade drinks, such as mango tea, smoothies, milkshakes, etc.

You May Also Like...  Menu Mistakes Food Truck Owners Can Easily Avoid

Being unique and standing out is the name of the game in this industry, so make sure to add some unique drinks to your menu!

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

FoodTruckr Heroes: Dark Side of the Moo Today’s FoodTruckr Hero is anything but ordinary, and we couldn’t be more excited to share their story with you. Dark Side of the Moo out of Hoboken, NJ, has a mission to put their own unique spin ...
The 12 Days of FoodTruckr: 4 Tips for Email On the fourth day of Christmas, FoodTruckr’s giving you… Four Tips for Email! Yesterday’s FoodTruckr post was all about ways to give back to your customers, but today’s article is going to focus on ...
3 Signs A Food Truck Owner Is In Serious Need Of A Vacation Are you in need of a vacation, FoodTruckrs? It's okay if you say yes. You're allowed to take a vacation. We know how hard you are working at your food truck business, and we also know you probably ...
3 Creative Yet Basic Ways To Make Your Food Truck Environment More Enjoyable If you want customers to come raining down on you this summer (minus the actual rain, of course), then you need to make sure your food is as good as it can possibly be, your customer service is otherw...
10 Food Holidays Mobile Kitchen Owners Should Watch Out For In October 2017 National Food Holidays are great for so many different reasons: (1) They give a spark to the day in the food department, (2) they make it so you can justifiably eat something that isn't always healthy...
Reasons To Love Food Trucks Why do people love food trucks so much? That's a question we've been pondering lately. We know why we love food trucks, but why do people who venture to food trucks love them so much? Believe it...
5 FoodTruckr Articles That Will Help You Achieve A Well-Balanced Business In 2018 Achieving the feat that is a well-balanced business is tough, especially in an industry as competitive as the food truck industry. With that said, in hopes of helping you do exactly that in 2018, w...
3 FoodTruckr Articles About The Importance Of Being Thankful The holidays are the perfect time to reflect, and to also find things to be thankful for, and with the holidays among us, we are going to do exactly that in the form of featuring three FoodTruckr arti...
3 Ways To Keep Your Food Truck Employees Motivated On top of having to worry about sales, gaining and retaining customers, making good art in the kitchen in the form of delicious meals and making sure your food truck business is pleasing each and ever...
3 FoodTruckr Articles That Will Help Owners Out With The Daily Grind The daily grind in the mobile kitchen industry is no joke. After all, not only do you have to run a business but you have to be a manager, leader and boss as well. Not to mention, as a food truck o...
Why A Food Truck Is A No-Brainer For Catering An Event If you are looking for the perfect catering service for an event -- whether it be a party, wedding, family reunion, parade, festival or you name it -- then you should look no further than a food truck...
The How To Start A Food Truck Guide Is A Serious Game-Changer For Future Food Truck Owners Running a food truck business can be a long and grueling process, and there isn't always light at the end of the tunnel. Just like all businesses, you are taking a risk by opening up your own food tru...
Let There Be Food Trucks: Why Cities Need to Relax Their Food Truck Rules Editor’s Note: Today we’re excited to present a brand new guest post from Emily Farnan. Emily is one of the writers at MakeItCheaper.com, a UK-based website dedicated to helping business owners find n...
Throwback Thursday: Business Lessons Food Truck Owners Can Learn From Online Entrepreneurs Whether you are a first-time food truck owner or have been conquering this industry for years, you can never afford to cut learning out of your life. The same thing goes for advice and lessons. After...
FS036: The Hard Work of a Building a Dream – with Sharon of Magic Coffee Truck Today's guest is in the midst of building her dream. Magic Coffee Truck is about to hit the streets of Atlanta, thanks to the hard work of owner Sharon Turner. Many of my guests on the FoodTruckr S...

About the Author


FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter