With summer around the corner, we figured now would be the perfect time to give FoodTruckrs a ton of advice so they can conquer the busy season in style.
With that in mind, we are about to give food truck owners some summer advice in the form of articles that were published at FoodTruckr in the past, with some of this advice revolving around the summer months and some of it revolving around any time of the year.
Now is the time to get really motivated and make a big push toward your goals, food truck owners. After all, the busy season can make or break any mobile kitchen business.
Nonetheless, we will be dishing out this advice by featuring a preview and link to each article.
Advice That Will Help FoodTruckrs Conquer The Summer
3 Ways To Keep Your Food Truck Employees Motivated
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During your food truck journey, you are going to have employees who just view their job as a job, and you are also going to have employees who want to run their own kitchens in the future. No matter what the case, you are running the show, and if you want to make your business a well-oiled machine, and teach your employees along the way, then you are going to have to actually critique their work.
Simple Ways To Gain New Food Truck Customers This Summer
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Give things away for free! While you don’t want to go broke by giving away free meals left and right, you can attract customers, and take your social media efforts to the next level in the process, by holding giveaways on Facebook. This little trick will get people to your food truck — because everyone likes free food, even if it is just a free side or drink.
How to Run a Food Truck 02: Practice Plating and Presentation
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The difference between the burger you expected to get and the burger you actually received lies in plating and presentation. See, when restaurants prepare meals to be photographed for commercials or advertisements, they put a lot of effort into making sure the dish looks its absolute best. That means putting on plenty of garnishes, using the plumpest and freshest hamburger buns, and pulling a juicy burger right off the grill. The actual burger you receive is almost certainly going to look a lot different from the way it was advertised, because these restaurants don’t put the same effort into the way they prepare each burger.
How to Run a Food Truck 05: Deliver Excellent Customer Service
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First things first—you begin the FEAST Experience by delivering a friendly greeting to each customer. Your friendly greeting can take many forms—it might be a “Hey there, how’s it going?” called out to everyone who’s walking by, or a “Welcome to [your food truck]! Can I offer you a sample of [your signature dish] today?” to each person who walks up to the window. Your greeting should be tailored to you and your truck and reflective of your brand. A friendly greeting is your customer’s first introduction to your truck, which means that it sets an expectation for the quality and type of service that they’re going to receive.
How to Run a Food Truck 11: What to Do When You Don’t Have Enough Customers
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Our last tip to increase your business requires a little more legwork, but it’s definitely worth it if you’re willing to put in the effort. If you can find the right partnership, working closely with another truck or business is one of the best ways to improve your sales and to keep your food truck running.
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50 Food Truck Owners Speak Out: “What I Wish I’d Known Before Starting My Food Truck”
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Do you remember the enthusiasm you felt upon that initial spark: “Hey! I should open a food truck!” What would you say to yourself now, these many moons later? Would you warn yourself off, or encourage yourself forward? We at FoodTruckr wanted to know, and we bet you do too. So we asked food truck owners from across the country one simple question: What’s the one thing you wish you’d known before you started your food truck? Oh boy, did you all deliver with the advice! From the cynical to the hilarious, you shared tremendously practical insights for any aspiring food truck owner (or those that may want some reminders). This is precisely the type of knowledge we here at FoodTruckr aspire to curate and share in our quest to offer the ultimate business resource for the entire food truck owner community. The advice starts with can’t miss business fundamentals.
How to Run a Food Truck 12: Overcome Roadblocks
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Let’s be honest—more than anything else, roadblocks are scary. Roadblocks typically appear when you least expect them, and they will almost always force you to alter your path. But as frightening as roadblocks may be to your business and your livelihood, none of them have to spell “disaster” or “the end” for your food truck. They’ll just require you to take a step back and find a new way to move forward. Read on to learn how.
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3 Key Ingredients Food Truck Entrepreneurs Should Focus On This Summer
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Regardless, are you ready to make a big difference in the mobile kitchen industry this summer? Are you ready to achieve all of your goals? Are you ready to have the most successful summer of your life in the mobile kitchen industry?
How to Run a Food Truck 17: Focus on Your Work/Life Balance
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If your business is doing well, you’re working hard, and you’re happy because you’re getting to live the food truck dream every day, you might wonder what you could possibly need to do to improve your personal life. Well, if you’re really doing all three of the things we just mentioned and you’re still a brand new FoodTruckr, we’re willing to bet that you’re probably not taking as much time off as you could—or should.
How to Run a Food Truck 18: Be Consistent
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Cultivating consistency in your life, your work, and your behavior is one of the keys to becoming a better business owner. Consistency helps you stay focused on your goals, and most importantly, it allows you to build stable, long-lasting relationships with your customers. Let’s begin today’s lesson by looking at what it really means to be consistent.
How to Run a Food Truck 20: Improve Your Social Media Outreach
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It’s natural to spend a lot of time on your Facebook and Twitter pages when you’re first getting started because developing a strong social media presence is an incredibly important step for new food truck owners. However, as your business progresses and you start finding yourself with less and less free time each week, you need to step back and examine how much time and effort you’re investing in running your social media pages—and how much value you’re really getting in return.
“The Food Truck Growth Kit” Has Arrived!
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This incredible new resource is our biggest release yet, and we couldn’t be prouder of all the information that’s packed inside. There’s a ton of really cool stuff included, so we decided the best way to share all the awesomeness with you would be by answering some commonly asked questions. Check ’em out!
How to Run a Food Truck 23: Write the Recipe for Future Success
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FoodTruckrs, are you ready for the final unit of the “How to Run a Food Truck” series? We’re so excited to bring you the remaining lessons that will make up Unit 6—a section that’s all about setting goals for your future and doing everything you can to ensure long-term success for your truck.
Looking for Food Trucks For Sale? Check out this link for more details!
How to Run a Food Truck 24: Expand Your Business to Events
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You may make most of your money serving the downtown lunch rush on the daily, but there are few better ways to bring in a quick pile of cash than by serving at an event or festival. However, events require advance planning—oftentimes months ahead of time. You can’t simply show up and park on a weekend when the rest of your schedule is looking a little sparse. Instead, you’ll need to begin looking for events to serve at as soon as they’re announced (and sometimes even before) and spend time filling out applications, setting aside application fees, and promoting your truck to event organizers.
How to Run a Food Truck 25: Set Up a Catering Business
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The catering industry can be a competitive place, so it’s important to think carefully about where your truck can fit into the market. You also need to make sure your services are set up in a professional manner before you begin trying to attract clients. In this lesson, we’ll discuss the basics you need to know before getting started, how to choose the best events for your truck, and the most effective ways to advertise your services.
How to Run a Food Truck 26: Consider an Expansion
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Of course, beyond things like extra supplies and manpower, you also need to consider things like your time and your current service schedule. How will you balance all of your regular stops, your catering clients, and the time you spend managing your truck’s finances with the time you’ll need to find a new truck and new equipment? Once the new truck is open, how much time will you spend on each truck and with each set of employees? Will the trucks have equally balanced schedules, or will one truck focus primarily on street service while the other is designated for catering and events?
We hope the information above can do you wonders all summer long!
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About the Author
FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.