We have published a lot of information over the years, from articles relating to starting up a food truck business to motivational pieces to … well, you name it.
However, we wanted to take this time to give FoodTruckrs a fall gift in the form of 10 must-read articles, and said articles can be found below.
Note: A preview and link will be provided for all 10 articles.
10 FoodTruckr Articles That Every Food Truck Owner Needs To Read
50 Food Truck Owners Speak Out: “What I Wish I’d Known Before Starting My Food Truck”
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Do you remember the enthusiasm you felt upon that initial spark: “Hey! I should open a food truck!” What would you say to yourself now, these many moons later? Would you warn yourself off, or encourage yourself forward? We at FoodTruckr wanted to know, and we bet you do too. So we asked food truck owners from across the country one simple question: What’s the one thing you wish you’d known before you started your food truck? Oh boy, did you all deliver with the advice! From the cynical to the hilarious, you shared tremendously practical insights for any aspiring food truck owner (or those that may want some reminders). This is precisely the type of knowledge we here at FoodTruckr aspire to curate and share in our quest to offer the ultimate business resource for the entire food truck owner community. The advice starts with can’t miss business fundamentals.
The 10 Commandments of Customer Relationships
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The food truck gods are fickle beings, and your truck may be plagued by customer droughts if you fail to please them. But if you can figure out the secret to the sacrament of success, you’ll be rewarded with floods of excited fans who pray for the day your truck rolls into their neighborhood.
Want to know how to get into customer heaven? Honor these 10 commandments of customer relationships faithfully and you’ll be blessed with a flock of hungry, happy followers for your truck.
“The Food Truck Growth Kit” Has Arrived!
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1. First of all, what is The Food Truck Growth Kit?
We’re so glad you asked! The Food Truck Growth Kit is a comprehensive resource designed to help you take your business to brand new heights. It includes a hefty, 65,000-word book that helps you effectively develop and grow your food truck business—plus a whole bunch of nifty bonus materials.
The 12 Days of FoodTruckr: 12 Reasons We Love Food Trucks
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2. Food trucks make dreams come true.
Many people start food trucks because they love cooking and serving food, but there are hundreds of current and aspiring food truck owners who have chosen to pursue this industry because they want to work for themselves and operate their own businesses. Food trucks owners get to create their own destinies and make their own decisions. In short, food trucks offer freedom.
3. Food trucks offer plenty of room for creativity.
We’re continually amazed by all the incredible concepts food truck owners are coming up with. From bacon trucks to waffle trucks to peanut butter trucks, FoodTruckrs have shown their creativity and ingenuity again and again.
Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!
How to Run a Food Truck 17: Focus on Your Work/Life Balance
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The first step to relaxing is deceptively challenging—you need to take regular time off from your food truck. A regular day off sounds fairly easy until you stop to think about where you’re going to find the time in your schedule—and what you might have to cut out in order to make it happen. Fortunately, some of the following steps will help you work more effectively when you are at work so that it becomes easier to find time to get away.
You can choose a regular time off now, or you can wait until you’ve completed some of the upcoming steps and figured out where you’ll be getting your extra time. You can also choose any amount or combination of time off that feels right to you—two full days, a full day and several nights off, taking mornings off and only working from 1PM on. The specific time you take off doesn’t matter so much as the fact that you’re taking some time off, so don’t feel pressured to fit your working hours into a standard 9-5 schedule if another option works better for you and your truck.
7 Timeless Business Lessons Aspiring Food Truck Owners Need to Know
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1. Embrace the Unknown
Pat Flynn lost his dream job as a San Francisco architect in June 2008. Facing unemployment in the midst of an economic crisis, Pat was scared and confused about his professional future.
Before being let go, and while studying for an industry certification, Pat unintentionally created a popular blog filled with notes and exam preparation tools. Now that he was unemployed and looking down the entrepreneurial path, he wondered if he could turn his blog into a business. Pat decided to take a risk; he would try working for himself.
This early project seeded the foundation for Pat’s success as an online entrepreneur. Today, he runs a popular website and podcast at SmartPassiveIncome.com, speaks at conferences, and has authored a personal memoir that tells the story of how he persevered through adversity to achieve success in his business and his life. He’s also the founder of FoodTruckr.com, which you can learn more about by reading Pat’s story.
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How to Write a Food Truck Business Plan
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If the idea of a business plan leaves you confused and a bit queasy—like you’ve eaten one too many fried Oreos—you’re not alone. Many first-time and early-stage entrepreneurs like food truck owners skimp on the formalities and neglect to write business plans until it’s time to apply for a loan.
However, your business plan can do a lot more than secure funding—it also serves as a guide to take you through each step of building your business. You can use your business plan as an accountability tool to make sure you’re staying on track with the goals you’ve set. As you write down your goals and work through the numbers, you’ll also gain a deeper understanding of what it will really take to turn a profit.
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Food Truck Branding 101: Build a Brand That Rocks
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We all learned at an early age not to judge a book by its cover, right? That’s bad advice when it comes to brands. On a daily basis, customers are bombarded with advertisements and challenged to make quick decisions. In a split second, a hungry fella walking past your truck is going to decide whether or not to eat your tantalizing sandwich—and the power of your brand will influence his decision.
That’s why, for competing food truck owners, it doesn’t always matter which truck has the best food. Do you need a smokin’ good BLT or cheesesteak grinder to delight your customers? Of course! But in some cases, it’s the truck with the biggest, brightest logo or the wild, zany team uniforms that draws the most attention and stimulates curiosity. These elements are secondary to finger-lickin’ good food, but they’re still essential. People will never get the chance to learn about all the amazing goodness your truck has to offer from the inside if there isn’t anything there to catch their attention from the outside.
How to Run a Food Truck 05: Deliver Excellent Customer Service
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Some food truck owners might say “Making the best burger my city has ever seen,” or “Finding the right parking spot so that I can serve as many customers as possible.” These are definitely good aspects of your business to focus on—great food and the right location are integral to food truck success. But at the end of the day, none of these things matter if you’re not putting your customers’ needs first.
See, customers are the lifeblood of your food truck business—their patronage provides the gas that fuels your truck, the sustenance that fuels your body, and the permits and licenses that fuel your business. Without happy, paying customers, you simply couldn’t pursue your food truck dreams. That’s why it’s so important to do everything you can to make sure that everyone who comes to your truck leaves feeling appreciated and satisfied.
How to Run a Food Truck 09: Prepare for the Off-Season
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Cold weather is approaching quickly, and you need to find a way to keep your food truck rolling through the winter. What should you do?
There are plenty of alternative options beyond regular street sales available to FoodTruckrs in the winter—you just have to be creative enough to think of them and passionate enough about your business to take it in a different direction for the time being.
Check out our five favorite alternative business options for food trucks below—and then consider pursuing two or three of them simultaneously in order to keep your business hopping through the whole season.
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About the Author
FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.