We love Flashback Friday for a couple of different reasons: (1) It’s festive, if you will, and it adds a spark to the day. (2) We like to pack a lot of information into our Flashback Friday pieces in the form of articles that were published at FoodTruckr in the past. (3) We know you, food truck owners, stand a lot to gain.
With that in mind, let’s go all the way back to March 12, 2015, so we can dive into this article: How to Run a Food Truck 20: Improve Your Social Media Outreach.
As you likely already know, social media is a huge part of the process. After all, social media allows food truck owners (and business owners in general) to reach a large amount of people in a simple manner, and for very cheap.
Check out the preview of the article below, and then make sure to click on the link so you can get all of the information from the article.
Oh yeah, happy Flashback Friday!
Flashback Friday: Improve Your Social Media Outreach At Your Food Truck
How to Run a Food Truck 20: Improve Your Social Media Outreach
Preview:
It’s time to continue onward with Unit 5 of the “How to Run a Food Truck” series! Today, we bring you more marketing strategies for advanced food truck owners with an all-new lesson on connecting with fans through social media.
Most of you probably already have a pretty good idea of what type of content you should be posting on platforms like Facebook and Twitter, so today’s lesson will focus on strategies you can use to manage your social media platforms more effectively and on some brand new ways to improve the content you’re sharing. If for any reason you haven’t gotten started on Facebook and Twitter yet, be sure to check out this post from the “How to Start a Food Truck” seriesfor an introduction to the platforms and for a guide to what kinds of posts work best for food truck owners.
Ready to make your social media outreach work better for you? Then let’s get started by looking at what you should be doing with Facebook and Twitter on a daily and weekly basis below!
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More great information from the article:
2. Find Conversational Things to Share
In addition to sharing fun photos and updates on everything that’s going on around your truck, it’s also a great idea to create some posts that are purely conversational. Your posts don’t always have to relate directly to your truck—sometimes they can be as silly or random as the things you would post on your personal social media pages.
Of course, there’s a trick to doing this—conversational posts are intended to entertain your audience, and so they need to be interesting or humorous in some way. Your food truck fans don’t want to read an account of your latest visit to the vet or a play-by-play of all the exciting happenings at the DMV. However, they might be interested in an update where you share a short story of the embarrassing thing you just did or ask a witty question related to an ongoing debate you and your best friend are having (particularly if you can drum up a lively discussion on your page).
FoodTruckr ProTip: As a rule, we recommend limiting these types of posts so that they don’t make up any more than 10-15% of the overall content you’re sharing (so if you post 2-3 times per day, you should have about 1-3 conversational posts per week). Restraining content that is purely conversational helps ensure that you’re keeping your truck’s page focused and relevant to your fans while also still allowing them to get to know you on a more personal level.
Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!
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About the Author
FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.