FS002- Food Truck Branding – From Logo to Design, Culture and Customer Experience with Chris Adams

Food Truck Branding

FoodTruckr School Podcast Artwork

In this second episode of FoodTruckr School, we chat with Chris Adams from Rocketman Creative, a branding expert and strategist who helps food trucks new and old establish their identity and focus or re-focus their branding efforts for maximum impact.

It’s so much more than just designing a cool logo – there’s an entire culture that can be created based on how well your brand is established. Think about brands like Apple or Starbucks – powerful brands with cult-like followings that people are proud to support, and will often go out of their way to.

After listening to this episode, you’ll know exactly what it takes to create a brand that succeeds, and have a marketing education that will help you stand out from the crowd. And the best part – this podcast, as always, is free! 🙂

More Specifically, in this episode you’ll learn about:

  • The important elements that need to exist before even a logo or any designs.
  • 4 core elements of an outstanding, memorable logo.
  • The true definition of brand and the most important word that you need to know that relate to it.
  • Characteristics of food trucks with poor branding, so you don’t make these same mistakes.
  • The importance of the “tone” and “flair” that you have within your brand.
  • The exact step-by-step process Chris uses to help food truck owners shape their brand.
  • How to validate your food truck business idea before you spend money on a truck.
  • Positioning and developing your “unique offering” and personality as a food truck.
  • How to craft your menu to truly support your brand and message.
  • The secret of “easter eggs”.
  • Plus so much more…
You May Also Like...  Food Truck Branding 101: Build a Brand That Rocks

Links and resources mentioned in this episode:

Right-click here to download the MP3 file

Thanks for Listening!

Thank you again, for listening to this episode of FoodTruckr School. Truly, we hope you don’t just listen, but you also take action and actually think about your brand, what it means and how you might be able to improve it. Thanks to Chris once again for his expertise and strategies, and if you have a moment, please let us know what you think about this episode in the comment section below!

FoodTruckr School will be on iTunes in a couple of weeks, and at that point you can leave a rating and review on iTunes too.

Until our next episode, thank you for your support. We’re here for you!

Recently on FoodTruckr

How A Food Truck Owner Can Stay Ahead Of The Schedule Whether you are a food truck owner or a 9-to-5 worker, it is crucial to stay ahead of your schedule. This isn't always the easiest thing to do, especially if you are a food truck owner and find yourse...
FS034: How to Make a Huge Impact with a Small Footprint – with Phil of Metrofiets Does the thought of buying and maintaining a traditional food truck seem daunting, expensive, or simply not your style? You might be interested in this radical food trucking alternative: cargo bikes. ...
Announcement: FoodTruckr Is Back From Vacation! FoodTruckrs, the big announcement you’ve been waiting for is finally here: We are back from vacation! Whether you are new to FoodTruckr or have been following us since the beginning, we want to wel...
A Picnic Place Is Serving Up Mouthwatering Foods This Fall — And All Year Long As Well Food trucks are taking over the scene. They really are. If you are a fan of food, then that is a great thing. If you are looking to get involved in a great industry and run your own business, then tha...
FoodTruckr Heroes: King of Pops Our latest FoodTruckr Hero just celebrated their fourth birthday.  During those four years, they’ve won over the hearts of nearly 20,000 Twitter followers and more than 25,000 Facebook fans with a con...
How To Attract More Customers By Making The Food Truck Environment Enjoyable QUICK: What is the most important ingredient for any food truck business? Answer: It depends. After all, every food truck has to have a flawless business plan, recipes that will make food lovers dr...
Learn The Importance Of Running Your Numbers When Owning A Food Truck Business In This Video When you are a food truck owner, you have an endless amount of things to worry about. Not only are you working more than the typical office worker, but you also have to worry about the business side o...
#FoodTruckFan: When Your Favorite Truck Gets Popular The FoodTruckr team is together in San Diego this week, and a couple of us had an experience that I suspect is common for hard-core fans of food trucks (or any restaurant). We met up with a friend...
Foods That Your Customers Would Love To See During This Time Of The Year Spring is here, which means summer is right around the corner. That, of course, means the busy season is almost here (for some food trucks, it might have already arrived). In the spirit of taking your...
Advanced Food Truck Tactics: Stop Getting Screwed By Crap Events If you're already running a food truck, there's something we need to talk about. Because I'll put money on the fact that you either have been or currently are getting screwed by crap events. To help, ...
Classic Party Food Ideas To Enjoy This 4th Of July There is nothing wrong with keeping things simple, especially when it comes to classic party food ideas. When it comes to the 4th of July, this is what it's all about: Sticking with the classics. W...
Nine Ways to Winterize Your Food Truck ‘Tis the season of giving—did you remember to add your food truck to your gift list this year? With temperatures dropping and snow starting to fall, your food truck deserves a little extra special som...
FoodTruckr Heroes: The Crème Brûlée Cart This week’s FoodTruckr Hero is truly doing some honorable work: fostering a sense of community through good old-fashioned dessert. The Crème Brûlée Cart, started by Curtis Kimball in 2009, has spent t...
Delicious Foods Everyone Should Be Enjoying This Fall Fall is coming. This means a few things. For one, the leaves are going to start changing colors (and falling), the temperatures are going to drop, the nights will become longer, the days shorter, foot...
FoodTruckr Heroes: Destination Desserts We love food trucks with really specific philosophies, but it’s even better when a truck’s mission supports a truly important cause. Today’s FoodTruckr Hero is a non-profit “social venture bakery” out...

About the Author

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

Love it? Share it: Share on Facebook Share on Twitter