FS002- Food Truck Branding – From Logo to Design, Culture and Customer Experience with Chris Adams

Food Truck Branding
FoodTruckr School Podcast Artwork

In this second episode of FoodTruckr School, we chat with Chris Adams from Rocketman Creative, a branding expert and strategist who helps food trucks new and old establish their identity and focus or re-focus their branding efforts for maximum impact.

It’s so much more than just designing a cool logo – there’s an entire culture that can be created based on how well your brand is established. Think about brands like Apple or Starbucks – powerful brands with cult-like followings that people are proud to support, and will often go out of their way to.

After listening to this episode, you’ll know exactly what it takes to create a brand that succeeds, and have a marketing education that will help you stand out from the crowd. And the best part – this podcast, as always, is free! 🙂

More Specifically, in this episode you’ll learn about:

  • The important elements that need to exist before even a logo or any designs.
  • 4 core elements of an outstanding, memorable logo.
  • The true definition of brand and the most important word that you need to know that relate to it.
  • Characteristics of food trucks with poor branding, so you don’t make these same mistakes.
  • The importance of the “tone” and “flair” that you have within your brand.
  • The exact step-by-step process Chris uses to help food truck owners shape their brand.
  • How to validate your food truck business idea before you spend money on a truck.
  • Positioning and developing your “unique offering” and personality as a food truck.
  • How to craft your menu to truly support your brand and message.
  • The secret of “easter eggs”.
  • Plus so much more…
You May Also Like...  FS033: Courageous Food Trucking with Carol of Military Moms

Links and resources mentioned in this episode:

Right-click here to download the MP3 file

Thanks for Listening!

Thank you again, for listening to this episode of FoodTruckr School. Truly, we hope you don’t just listen, but you also take action and actually think about your brand, what it means and how you might be able to improve it. Thanks to Chris once again for his expertise and strategies, and if you have a moment, please let us know what you think about this episode in the comment section below!

FoodTruckr School will be on iTunes in a couple of weeks, and at that point you can leave a rating and review on iTunes too.

Until our next episode, thank you for your support. We’re here for you!


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About the Author

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

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  • Chris Adams November 22, 2013, 1:52 pm

    Thanks for a great interview, Pat. Great fun! Sorry about the 1/9 and 9/10 iceberg math. (I’ve always said I’m more of a “pictures” guy rather than a “numbers” guy…) Looking forward to more valuable content ahead on the site!

    • foodtruckr November 25, 2013, 11:34 am

      Thank you for joining us, Chris — and for contributing to the valuable content we’re able to share with our fans! 🙂
      Nicole at FoodTruckr HQ

  • Marsha Rannabargar January 20, 2015, 6:32 pm

    Just found your podcasts on I tunes and have been going through them. Wonderful! Was listening to this episode today during my workout and was impatient to get home and read the flight plan. Unfortunately it’s gone 🙁

    • foodtruckr January 21, 2015, 3:49 pm

      Hi Marsha,

      I’m glad you’ve been enjoying the podcasts! I just tried to download the file by clicking the Smart Brand Flight Plan FoodTruckr Edition (Free Workbook Download!) link above, and it seems to be working just fine on my computer. If you’re not able to get that link to work, email me at [email protected] and I’ll help you get a copy of it!

      All the best,
      Nicole at FoodTruckr HQ

  • Regina Morais February 26, 2015, 1:40 pm

    Hi Pat, tks from this great interview. i clicked on the link for the flight plan and it just take me to a blank page. i even try in a different browser but still can’t get it. Would you please help me get the flight plan? Regards, Regina

    • foodtruckr March 3, 2015, 9:08 am

      Hi, Regina. Strange! It is working for us. What browser are you using? Mobile or desktop? iOS or Android? Sorry for the trouble!

  • Bhavna Goyal June 1, 2016, 7:18 pm

    Pat, thank you for this amazing Podcast series. I am a food truck enthusiast with a dream of opening my own food truck some day. Your discussions have helped me a lot in understanding what goes into the food truck business.