FoodTruckr Heroes: Maximus/Minimus

Today’s FoodTruckr Hero earns major points for serving up tasty pulled pork sandwiches and delicious mac and cheese to their most loyal fans—but the real reason they’ve earned a spot in our Hall of Food Truck Fame is their awesome truck.

Seriously, guys. You’ll be hard-pressed to find a cooler food truck rolling around than Seattle’s Maximus/Minimus, because this food truck isn’t just a mobile restaurant—it’s a mobile pig.

You heard us. A mobile pig! We think it’s pretty obvious why this food truck design rocks our socks, but let’s look at a few of the top benefits these FoodTruckrs get from their hog-wild vehicle:

1. Great Display of Personality

First off, we love this truck because it’s a great display of the Maximus/Minimus team’s personality. It’s gotta be hard to take yourselves too seriously when you’re driving around in a giant aluminum pig, yet the armor-like design and Latin-sounding name adds just the right amount of tongue-in-cheek pomp and prestige.

2. Eye-Catching

Of course, this truck design doesn’t just automatically draw attention to the Maximus/Minimus team’s brand—it also draws attention to them, period! Food trucks are naturally pretty eye-catching, particularly when they’re decked out in bright wraps with bold designs. But at the end of the day, a food truck is still a pretty common sight in many major cities—a giant metal pig, though? Not such a typical truck. These FoodTruckrs definitely have one of the most attention-grabbing trucks we’ve ever seen.

3. Memorable—Oh, So Memorable

Finally, this truck doesn’t just catch customers’ attention from the street—it’s also more likely to stick in their minds for weeks and months to come. It takes a truly special meal or experience to make a big enough impression on a customer that he or she is likely to share the story of your truck and return again in the future. The Maximus/Minimus menu still offers those opportunities like any other truck, but they’ve also got a pretty clear reason for people to remember them. We’re willing to bet that a big percentage of their customers have shared the story of getting lunch from a giant pig-shaped food truck cruising the Seattle streets with their friends.

You May Also Like...  FoodTruckr Heroes: Cultured Caveman

We always love to see unique food truck designs, and the Maximus/Minimus truck is undoubtedly one of the most creative vehicles we’ve come across yet. Keep up the great work, guys! You definitely know how to do originality right.

image from the Maximus/Minimus Facebook page

Recently on FoodTruckr

Reasons Why Entrepreneurs Should Break Into The Food Truck Industry If you are an entrepreneur, you aren't afraid to take risks, and you are also always looking for that next big project to make even more money. Entrepreneurs and business owners, that big break could ...
3 Keys To An Entrepreneur’s Success In The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Things A Food Truck Entrepreneur Should Be Doing Now In Hopes Of Conquering Spring Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The Condition Of A Food Truck Could Affect Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
FS033: Courageous Food Trucking with Carol of Military Moms You just might recognize this episode's special guest. That's because Carol Rosenberg competed on Food Network's The Great Food Truck Race with the unforgettable Military Moms. After being a stay-a...
A Picnic Place Is Serving Up Mouthwatering Foods This Fall — And All Year Long As Well Food trucks are taking over the scene. They really are. If you are a fan of food, then that is a great thing. If you are looking to get involved in a great industry and run your own business, then tha...
The Ins And Outs Of Getting Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
FoodTruckr Heroes: The Grilled Cheese Truck Here at FoodTruckr, we spend a lot of time offering advice and strategies to help you take your food truck business to the next level. But we also believe in having fun and taking time to celebrate yo...
Business Bites: Start-Up Food, Employee Culture, Video Tips, & Coupon Apps A quick note before I jump into this week's articles and links. We recently learned that some of our contact form messages were not making it into our email inboxes. If you emailed us and never receiv...
How To Start A Mobile Street Food Business On A Small Budget Editor’s Note: Today we’re excited to present a post from Alyssa Johnson. Alyssa is currently working as a freelance writer for https://essayvikings.com/. Her lifestyle credo is "A satisfied customer ...
How A Food Truck Business Owner Can Conquer The Last Four Months Of The Year With September almost among us, we are almost down to the last four months of 2016. If you are a food truck business owner, you should be asking yourself this question: Have I accomplished everything ...
#FoodTruckFan: When Your Favorite Truck Gets Popular The FoodTruckr team is together in San Diego this week, and a couple of us had an experience that I suspect is common for hard-core fans of food trucks (or any restaurant). We met up with a friend...
#FoodTruckFan: How to Sell the Cost of Better Ingredients On Wednesday in the "How to Start a Food Truck" series, we wrote about the importance of quality ingredients. As a customer, I wholeheartedly second that. I’m sure that as a business owner, you con...
Things Sit-Down Restaurants Do Well That Food Trucks Should Implement Sit-down restaurants have their fair share of perks and downfalls. Likewise, food trucks also have their fair share of perks and downfalls. With that said, we live in a time and place where mobile kit...
FoodTruckr’s Annual Food Truck Industry Survey At FoodTruckr, our passion and purpose is to support your food truck business—whether you’re just getting started or you’ve been in operation for a decade. We do that by providing you with insights an...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter