The Mobile Pub Is Providing A Truly Unique Experience To The Food Truck Industry

The Mobile Pub - Food Truck

The food truck industry is filled with amazing concepts. From hamburgers to lobster tacos, this industry really does have it all.

Every now and then, we see a new concept that just blows us away. A concept that is filled with uniqueness, passion and a whole lot of hard work.The Mobile Pub - Food Truck

FoodTruckr had the pleasure of talking to The Mobile Pub, which isn’t your ordinary food truck. The Mobile Pub is owned and operated out of Connecticut by Thomas Keane (left) and Marco Marcelo (right). What makes it so unique is the fact that Keane and Marcelo restored and rebuilt a 1962 Shasta Caravan into an operational bar.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

As you can imagine, The Mobile Pub has been a big hit.

“We’re catching quite a bit of buzz in Connecticut,” Marcelo said.

As Marcelo pointed out about the food truck industry, with The Mobile Pub, “you have that lost element of the liquor industry. You know, the bartending industry. So we came up with this concept.”

“We really felt like something was missing,” Keane stated about the food truck industry. “Let’s get together and create this amazing bar.”

And that is exactly what the two did.

They saw that the industry was lacking something, and then they went out, came up with a new concept and brought what the industry was lacking into play, which was literally a bar on wheels.

Thanks to the uniqueness of The Mobile Pub, the concept is doing wonders in this industry.

“It’s mutual enough where I think everyone buys into the product,” Keane said. “It’s special and unique. It has a lot of character.”

The Mobile Pub - Food TruckSome people might be wondering what The Mobile Pub features. Let’s just put it this way: It is more than just a bar — it is an experience as well, yet it has everything you could ask for in a typical bar. As Marcelo pointed out, it is functional and practical.

“You’re coming up to a fully functional bar where there’s a TV in the back, there are four keg lines — it’s like walking up to a bar stationary at a restaurant,” Keane stated. “That becomes that wow factor.”

In hopes of the customers feeling like they are part of something special, which they are when it comes to The Mobile Pub, Keane and Marcelo incorporated a sign that allows customers to sign it (along with give out their best wishes).

You May Also Like...  5 FoodTruckr Articles That Are Perfect For Culinary Entrepreneurs

On top of serving a cold one on a hot summer day, The Mobile Pub is featured at many events.

“We’ve done weddings. We’ve actually done a 2-year-old’s birthday party. We’ve done a baptism,” Marcelo stated in reference to the types of events they tackle. “We’ve done a Jack and Jill, which is like a bachelor party and a bachelorette party at the same time.”

On top of catering for multiple events, The Mobile Pub is very customizable.

“We’re giving people the green light on what they want,” Keane said. “We are booking multiple events because I think we are so flexible… The concept itself is really growing rapidly and we’re very fortunate that all this hard work is paying off.”

The Mobile Pub has taught Keane and Marcelo countless lessons about the food truck industry, and the two have just been enjoying the ride and all of the success.The Mobile Pub - Food Truck

“What’s fun and neat about this whole ride that we’re taking is we’re meeting a lot of different types of people,” Marcelo added. “It’s very exciting in our eyes. We have this thing that we built from the ground up, so now it’s our baby, and it’s also sharing our happiness.”

Thanks to The Mobile Pub’s success so far, Keane and Marcelo are planning on expanding the business by purchasing a second camper, and franchising opportunities will be available next spring on top of that.

“It’s been a really fun ride so far.”

The Mobile Pub - Food Truck

RELATED: Why Your Work-Life Balance Is So Important In The Food Truck Industry. No one said this industry was going to be easy, which is why work-life balance is crucial.

You May Also Like...  FoodTruckr Heroes: Our Five Favorite Dessert Trucks

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

FoodTruckr Heroes: Maximus/Minimus Today’s FoodTruckr Hero earns major points for serving up tasty pulled pork sandwiches and delicious mac and cheese to their most loyal fans—but the real reason they’ve earned a spot in our Hall of Fo...
How to Run a Food Truck 11: What to Do When You Don’t Have Enough Customers Today’s an exciting day here at FoodTruckr—it marks the return of the “How to Run a Food Truck” series! We can’t wait to continue bringing you the brand new business advice and insider tips that will ...
How to Run a Food Truck 12: Overcome Roadblocks Last week on “How to Run a Food Truck,” we brought you a few key strategies to follow if you’re having trouble bringing enough customers to your ordering window. Dealing with slow periods is just one ...
Storytelling: Tell Me Your ‘Why’ And I’ll Buy International man of mystery. World traveler. Secret agent. Food truck owner. When you tell me you own a food truck, that’s how I—your customer—see you. I’m trapped in cubicle-land, where the air i...
FS009- How Craig Expanded His Food Truck Business into Catering and Classes In this episode of FoodTruckr School, I'm very happy to introduce you to Craig Barbour, owner of the Roots food truck in Charlotte, North Carolina. Craig's background in the catering industry b...
The 12 Days of FoodTruckr: 12 Reasons We Love Food Trucks On the twelfth day of Christmas, FoodTruckr’s giving you… 12 Reasons We Love Food Trucks! Merry Christmas, FoodTruckrs! We’ve had such a great time celebrating the holidays with you, and we couldn’t...
FS030: Changing the World One Taco at a Time – with Cayla of Taco Bike In today's episode, we've got another amazing food truck alternative for you: Taco Bike. Cayla Mackey brings organic, local, sustainable breakfast tacos to the Nashville community, all from the back o...
How A Food Truck Business Owner Can Conquer The Last Four Months Of The Year With September almost among us, we are almost down to the last four months of 2016. If you are a food truck business owner, you should be asking yourself this question: Have I accomplished everything ...
Summer Listening: Eight Great Podcasts for Food Truck Owners Do you remember getting summer reading assignments when you were a kid? Even though those were pretty terrible at the time, one of our favorite things to do now in the summer is to kick back with a...
Creating a Mobile App for Your Food Truck Business Why create a mobile app for your food truck business? Mobile apps can help your business easily advertise and sell your products and services. Creating a social media presence with a mobile app will h...
How to Run a Food Truck 04: Use Apps to Simplify Your Business Today’s lesson is the last part of our unit on your first few weeks on the streets—and if you’ve been following along with our “How to Run a Food Truck” series, you’re already one month into your food...
3 Creative Yet Basic Ways To Make Your Food Truck Environment More Enjoyable If you want customers to come raining down on you this summer (minus the actual rain, of course), then you need to make sure your food is as good as it can possibly be, your customer service is otherw...
How Culinary Entrepreneurs Can Keep Up With The Times If you are a business owner, culinary entrepreneur or an entrepreneur in any sense of the word, then it is important to always incorporate new ideas for your food truck. This is how entrepreneurs can ...
Create Sticky Memories to Build Long-Lasting Fans Editor’s Note: Today we’re excited to bring you another guest post from Mike Kelley, a software and business consultant from Arlington, TX. Mike approached us and offered to share his experiences from...
FS037: How to Cultivate an Awesome Brand – with Steven from King of Pops Today's guest has made a big splash in his Atlanta community, thanks to some wildly popular ice pops and one stunning brand. As their website makes clear, the team behind King of Pops knows how to ...

About the Author

Trevor

A Colorado native, Trevor started off his college career at the University of Colorado, but decided to switch teams after two years. He graduated with a degree in journalism at Colorado State University in 2014. Trevor started his professional writing career in sports, and has since expanded to many different genres. He is currently an MFA in creative writing student, and is also the Managing Editor at FoodTruckr.

Love it? Share it: Share on Facebook Share on Twitter