The Great Food Truck Race: How It Works and What You Can Learn

Eight food truck teams. Seven weeks to compete. One shot at $50,000 and a brand new truck. That’s the premise behind the Food Network’s popular reality show, The Great Food Truck Race.

If you’re not watching, you should be.

The Great Food Truck Race offers valuable insights into the dos and don’ts of running a food truck. While the show is certainly sensationalized—what “reality” show isn’t—it provides some context to real life situations that you can study and judge. You can ask yourself: How would I handle that situation? Is that issue real, or contrived? Am I making the same mistakes as these food truck owners?

Perspective and preparation are your rewards for watching and engaging in such thought exercises. Hopefully you’ll glean a bit of entertainment too; the show is hosted by celebrity chef Tyler Florence, after all.

What You’ll Learn From Watching

1. Be Prepared for the Unexpected

The Great Food Truck Race teams never know what’s going to happen next. Such uncertainty exists in the daily routines of all food truck owners. Granted, you may never need to convert your entire truck’s menu to vegan meals for a single day in order to stay in business (a challenge imposed on the show), but you will need to know how to improvise when you’re running out of a key ingredient and the line outside won’t stop growing.

2. Teamwork Matters

No matter how close you are to the other people working on your food truck, disagreements and stress are bound to arise from working together in such close quarters. When that happens, resist the urge to point fingers (a common mistake highlighted on the show). Instead, collaborate on a clear plan that resolves the issues and prevents it from occurring again. Remember, you’ll always emerge stronger when you work together to conquer your struggles. When you do, success tastes that much sweeter.

3. Tell Your Story

You know that your customers, led by your loyal regulars, are the lifeblood of your business. Engaging them in meaningful ways is a must not only for the day’s sales targets but for future top-line growth too. The food truck owners on the show learned this lesson in dramatic fashion when they had to sell $200 worth of food as fast as possible. What was the most effective sales technique? Storytelling. By sharing personal insights and connecting on a human level, patrons became more excited by the opportunity to become part of that truck’s story through the shared experience of enjoying their food. This creates a “wow-ing” experience that motivates your customers to come back time and again. (Much more on telling a better story.)

You May Also Like...  FS022- Season 5 Great Food Truck Race Champion, Tommy Marudi from Middle Feast!

4. Keep It Simple

We’ve all heard of the K.I.S.S. method, right? Keep it simple, silly. In other words, don’t overcomplicate things. Stick to the basics of what you do best with signature dishes, a clear brand identity, and a single mission. The most successful teams from The Great Food Truck Race typically have short menus featuring just a few dishes that they’ve perfected. They also have charismatic identities and stories that make their truck recognizable and loved.

Food Trucks

5. Follow Your Dream

Regardless of personal circumstances, every food truck owner on the show chose to invest in the experience as a means of pursuing his or her dream. Each one faced the likely outcome of returning home empty handed. And yet, they competed anyway—for love of the food truck life. When teams are eliminated, most say the same thing: the experience was definitely worth it. Operate your food truck business with the same optimism. Maintain a cool and level head, and push forward.

How It Works: Inside The Great Food Truck Race

The Great Food Truck Race subjects teams to overcome unpredictable challenges each week to earn points and advance. In the end, only one food truck team will win the grand prize. Each week, you’ll see the mistakes that cost some teams their dreams as well as the smart decisions the winners make in order to succeed.

The trucks start out in California and travel across the country to the east coast, stopping in a different city each week to serve their best creations to a new crowd of hungry locals. The weekly goal is simple: have the most money in the cash box before elimination time. Along the way, the teams face challenges—Truck Stops and Speed Bumps—that either penalize or propel a food truck in the overall standings.

During Truck Stops, the teams compete in mini challenges designed to test their ingenuity, decision-making, and creativity. Past Truck Stops include selling a meal inspired by the local cuisine in Manhattan, KS for five dollars or less, creating a five-course meal using only supplies and utensils from the frontier era, and making a dish using prickly pear cactus as a main ingredient. The winner of each Truck Stop challenge receives a bonus that protects them in the main elimination round, such as extra money in the team’s till, access to a prime selling location, or additional time to do business.

You May Also Like...  FoodTruckr Heroes: Stripchezze

Speed Bumps are random penalties that affect all the teams, making it tougher for them to prepare their signature dishes or to meet their sales goals. These penalties measure how well each truck handles adversity and makes the best of an unexpected situation. Over the past several seasons, Speed Bump penalties have included rules that all trucks could only serve vegan food for the week, the teams had to make the supplies they had on their trucks last all day long without restocking, or that everything on the menu had to be sold for less than two dollars.

The Food Truck Teams

Teams come from all over the country to compete in The Great Food Truck Race, bringing plenty of culinary creativity along with them. From grilled cheese to Australian barbecue to gourmet waffles, the food truck teams prove that when it’s done right, no delicious dish is too specific to deserve its own truck.

However, while the quality and creativity of the food and the ingenuity demonstrated during tough challenges are what win the race, it’s the teams’ stories that keep fans watching each week. Viewers connect with these aspiring entrepreneurs who are doing whatever it takes to pursue their dreams. Win or lose, each truck owner has a great shot at making it in the real world because they’ll have already made thousands of fans across the country.

With the support of their fans, the winners of the past three seasons have gone on to enjoy great success: Season One champion Grill ‘Em All and Season Three champion Seoul Sausage both have restaurant locations in addition to their mobile food trucks. And Season Two winner The Lime Truck has several trucks that travel around Orange County, California. Here are the eight trucks who competed this season.

The Winner: AlohaPlateAloha Plate: Run by Lanai, a Hawaiian media personality; his brother Adam, a chef; and their friend Shawn, a comedian, Aloha Plate serves up classic island lunch dishes. Their easygoing and welcoming spirits, bright yellow truck, and creative takes on each new challenge made them a favorite with many fans.

First Runner Up: TikkaTikkaTacoTikka Tikka Taco: Run by Shaun, his brother Michael, and their Uncle Sam. Shaun says that, as a child, he had two dreams—to be a soldier and to be a chef. Having already completed his time in the Army, he’s now taking on his dream to work in the food industry. The truck serves up Indian fusion tacos flavored with rich spices.

You May Also Like...  FoodTruckr Heroes: Bacon Bacon

Philly'sFinestSambonisPhilly’s Finest Sambonis: Hails from, well, where else? The City of Brotherly Love. Chris, Joe, and Erik are childhood best friends who have known each other for nearly 20 years and are proud to bring their authentic Philly cheesesteaks to the masses.

TheSlideShowThe Slide Show: Made up of Das, Ahren, and Maurice—three professional chefs who hoped to take home the grand prize with their unique and versatile sliders. Das has appeared on the Food Network in the past and previously owned a restaurant until his business partners left him behind and in debt.

BowledAndBeautifulBowled and Beautiful: Liza, Jessica, and Heather are three moms with a mission to serve up luscious bowls of fresh, healthy California fusion.

TheFrankfootaTruckThe Frankfoota Truck: Life-long Brooklynites Dana, Mirlinda, and Victoria are obsessed with creating the perfect hot dog, whether it’s wrapped in bacon or a veggie dog topped with hummus.

BoardwalkBreakfastEmpireBoardwalk Breakfast Empire: When Joanne’s Jersey Shore restaurant was destroyed in Hurricane Sandy, her best friends Tim and Ilene joined her to create a food truck dedicated to the best meal of the day—breakfast.

Murphy'sSpudTruckMurphy’s Spud Truck: Yet another family affair, led by Chef Nicole and joined by her mother Suellen and brother James. Los Angeles based but Irish at heart, Murphy’s serves up a variety of stuffed potatoes.

How Are You Doing In Your Own Great Food Truck Race?

We can all get excited about the Food Network’s The Great Food Truck Race. The stories are compelling and the dreams are real, just like yours. Which begs the question: Although you’re not on the show, how are you doing in your personal food truck race?

Although we don’t have a spiffy new truck or a boatload of cash to offer, we would love to hear your story in the comments. What have you learned about yourself since starting your food truck business? What does the Food Network’s show get right about running a food truck? And most importantly, what dish do you make that’s to die for?

Happy racing!

main image by Tharrin

Recently on FoodTruckr

Throwback Thursday: Business Lessons Food Truck Owners Can Learn From Online Entrepreneurs Whether you are a first-time food truck owner or have been conquering this industry for years, you can never afford to cut learning out of your life. The same thing goes for advice and lessons. After...
FoodTruckr Heroes: Bacon Bacon Mmm… bacon. Let’s be honest—bacon and bacon alone are reasons enough for this week’s valiant hero to earn a spot in our Food Truck Hall of Fame. But these very special FoodTruckrs have gone whole h...
FS004- Best Practices for Sharing Your Location and Using Social Media with Matt Berkland from Truck... In this episode of FoodTruckr School, we talk with Matt Berkland from Truckily.com about best practices and tips for sharing your location on social media. How often do you share your location...
How to Start a Food Truck 09: Write a Business Plan In the first two units of “How to Start a Food Truck,” we worked on making some basic decisions about your food truck concept and researching the local laws and requirements for trucks in your area. W...
Wagner’s Pizza Bus Serves Up Amazing Pizzas In Fairbanks, Alaska Year-Round When thinking of where to start up a food truck business, most people would have places like California, Florida and New York in mind (among others). However, not many people would think of starting a...
What Data Can Tell Us About The State Of The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Tori Galatro. Tori is a blogger, copywriter, and SEO outreach manager based in Austin, Texas. Her favorite things to write about are film, foo...
3 Ways For Food Truck Owners To Gain More Money Money ... it's the one thing we all want more of. So, how can you make more money at your food truck business? In all honesty, it depends on your business. It depends on what you have and haven'...
FoodTruckr Articles That Will Do Wonders For Mobile Kitchen Owners In The Customer Service Departmen... Whether you are struggling to attract more customers or need to bring your customer service game up a notch or two, we have you covered. Today, we will be providing food truck owners with five arti...
The Condition Of A Food Truck Could Affect Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
How Food Truck Owners Can Increase Sales With Networking Networking gets thrown around a lot in the business world. How does it relate to food truck owners, though? Well, networking can come in many forms, from conferences to food truck events to cate...
Throwback Thursday: A Look Back At FoodTruckr’s Interview With Better Buzz Mobile Espresso Thursday is among us yet again, and for this edition of Throwback Thursday, we decided to go all the way back to Oct. 13, 2016. On that day, FoodTruckr interviewed Amy Herrmann of Better Buzz Mobil...
3 Basic Scheduling Tips Food Truck Entrepreneurs Need To Follow Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Food Truck Owners Have To Cut Out Distractions — Just Like Any Other Profession Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The 12 Days of FoodTruckr: 4 Tips for Email On the fourth day of Christmas, FoodTruckr’s giving you… Four Tips for Email! Yesterday’s FoodTruckr post was all about ways to give back to your customers, but today’s article is going to focus on ...
Texas Chili Queens Is Providing Austin With An Endless Amount Of Chili Options As we get deeper into fall and the weather gets cooler and cooler, the glorious food that is chili becomes more and more popular. With that said, if you are a fan of chili or live in Texas (or both), ...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter