FoodTruckr Heroes: East Side King

Spring

We’ve been talking lately in the “How to Start a Food Truck” series about how to buy an affordable food truck with all the right equipment for your business. After all, the inside of your truck is incredibly important—it dictates what you can cook and how easy it is to cook it! But while the equipment inside matters, it’s the outside of your truck that will draw attention when you’re parked on the street or setting up shop at a local festival.

Our latest FoodTruckr Hero, East Side King of Austin, TX, understands the value of eye-catching art work. Each of their food trucks and brick and mortar locations (including one spot that’s inside a local bar!) features the bold, colorful art of Peelander-Yellow, whose work includes animals, lots of movement, and bright hues like yellow, purple, coral, and green.

Check out these photos of their trucks:

East Side King (3)

East Side King (4)

East Side King (2)

And this photo from the inside of one of their brick and mortar locations:

East Side King (5)

Turns out that beautiful piece of art is actually the exterior panel from their original trailer! What an incredible way to celebrate the success of a new location while still paying homage to their beginnings.

East Side King’s glorious artwork clearly grabs attention from passersby—but we also love how it defines their brand from the get-go and also reflects the local culture of Austin. This is one truck that gets what food trucks are all about: creativity, fun, and delicious food that you won’t find anywhere else.

Owners Paul Qui and Moto Utsunomiya started the truck while they were working at another Austin restaurant and looking for a creative way to experiment with new dishes. Their menu is Asian-inspired and full of both small bites and meal-sized orders suitable for lunch or a late night snack.

You May Also Like...  FoodTruckr Heroes: Destination Desserts

Whether you check them out at one of their regular locations or hire them for a catering gig, East Side King brings the same flair for creativity and love of artistic imagination to everything they do, which is why they’re our latest FoodTruckr Hero. We’ll definitely be keeping an eye out to see what this inventive truck does next!

images from East Side King’s Facebook page

Recently on FoodTruckr

A Picnic Place Is Serving Up Mouthwatering Foods This Fall — And All Year Long As Well Food trucks are taking over the scene. They really are. If you are a fan of food, then that is a great thing. If you are looking to get involved in a great industry and run your own business, then tha...
Better Buzz Mobile Espresso Went From Brick-And-Mortar Cafe To A Business On Wheels In this day and age, coffee is all the rage. As a result, everyone likes a good coffee story, and we have an amazing coffee story for you today. FoodTruckr had the pleasure of speaking with Amy Her...
3 New York Food Trucks That Foodies Need To Try Immediately Calling all foodies! If you are a food lover (who's not?), and if you just so happen to live in New York, are currently visiting or plan on visiting in the near future, then you have to take a bite...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter