FS013- All About Your Food Truck Website

FoodTruckr School Podcast Artwork

Food trucks live and often rely on social media, but what about a food truck’s website?

How important is a website for your truck, and what are the best practices for running a useful site that actually helps your business?

In this episode of FoodTruckr School, I’m happy to welcome Brian Casel from RestaurantEngine.com, a website and platform dedicated to helping restaurant and food truck owners create a perfectly suited, mobile-responsive website with all the bells and whistles for those in this industry.

In This Episode, You’ll Find Out About…

  • Whether or not websites are all that important for a food truck.
  • Where a website fits into the overall strategy for food truck marketing.
  • The best practices and tips for getting the most out of a food truck site.
  • What items should be located “above the fold” – shown on a screen before visitors have to scroll down.
  • How involved we should be in website analytics, and the important designing for mobile users.
  • The importance of having great images on your website.
  • Plus more!

Right-click here to download the MP3 file

Links and Resources Mentioned in This Episode

Thanks for Listening, and Please Help Out the Show!

Please be sure to subscribe to FoodTruckr School on iTunes so you can get new episodes directly downloaded to your mobile device or computer! You can subscribe easily by clicking here.

If you’d like to help us out real quick, please leave an honest review and rating in iTunes here.

Thanks again, and we’ll see you in the next episode of FoodTruckr School! Cheers!

You May Also Like...  FS027: How to Keep a Food Truck in Business with Yvonne from Brown Shuga Soul Food

Recently on FoodTruckr

5 Things That Are Likely On Every Food Truck Owner’s Mind As a food truck owner, you have a lot on your mind. It's attached to the job description, really. After all, you are a business owner, and business owners tend to have a million different things ra...
Equipment Breakdown Insurance For Food Trucks Food trucks rely on many pieces of equipment to operate. From the generator to the grill to the hood to the blender to the compressor to the sink -- you name it. If one of these items goes down, it co...
Everything FoodTruckr Has Ever Published Relating To Social Media Whether food truck business owners want to accept it or not (some food truck owners love social media, and others despise it), social media is an invaluable ingredient in the mobile kitchen industry. ...
The 12 Days of FoodTruckr: 6 Ways to Find Your Spirit On the sixth day of Christmas, FoodTruckr’s giving you… Six Ways to Find Your Spirit! If The 12 Days of FoodTruckr haven’t already put you in a seasonal mood, then today’s new post is just for you. ...
#FoodTruckFan: Winter Blues No More Winter is a tough time of year for a food truck fan living in the colder regions of the country. As I mentioned last time, I live in the Twin Cities. Today it's a balmy 11 degrees, but yesterday dropp...
3 Processes Mobile Kitchen Owners Should Be Starting Right Now While a new year doesn't have to be a time for starting over for everyone, or this epic page you turn, it is still a good stopping point/milestone/deadline when it comes to goals. After all, it's v...
Florida Food Trucks That Foodies Need To Try Immediately The Florida food truck scene is awesome, which is why we will be visiting said Florida food truck scene today in the form of previewing three trucks that you need to visit -- and eat at -- ASAP. You k...
FoodTruckr Articles That Will Do Wonders For Mobile Kitchen Owners In The Customer Service Departmen... Whether you are struggling to attract more customers or need to bring your customer service game up a notch or two, we have you covered. Today, we will be providing food truck owners with five arti...
#FoodTruckFan: Your Approachability Factor I had a group of friends over for dinner the other night, and we got on to the topic of ordering pizza. More specifically, The Fear of Ordering Pizza. We had so many arguments my freshman year of ...
FoodTruckr Heroes: Maximus/Minimus Today’s FoodTruckr Hero earns major points for serving up tasty pulled pork sandwiches and delicious mac and cheese to their most loyal fans—but the real reason they’ve earned a spot in our Hall of Fo...
Weekend Tips For New Food Truck Owners The weekend is here. Therefore, we pose this question: What are you doing to make your food truck business better? More likely than not, you are putting in some serious hours since your lines are l...
Growing Your Catering Business: How to Meet More Event Professionals How to meet more event professionals (a.k.a. why associations are your friend) In our last post, we discussed a variety of event professionals and how to work with them to make your food truck’s cate...
Are You Currently Living Out Your Dream In The Food Truck Industry? Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Top 5 FoodTruckr Articles Of 2018 So Far We understand the year might be young, but we want to make things as convenient as possible for aspiring and current food truck owners alike in 2018. With that said, we are about to highlight the t...
10 Memes That Every Foodie Can Relate To Food. It's the one thing foodies (and people in general) will never get sick of. And then there is the meme, which is yet another thing that people never seem to get sick of. When you combine the two,...

About the Author

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

Love it? Share it: Share on Facebook Share on Twitter