Food trucks live and often rely on social media, but what about a food truck’s website?
How important is a website for your truck, and what are the best practices for running a useful site that actually helps your business?
In this episode of FoodTruckr School, I’m happy to welcome Brian Casel from RestaurantEngine.com, a website and platform dedicated to helping restaurant and food truck owners create a perfectly suited, mobile-responsive website with all the bells and whistles for those in this industry.
In This Episode, You’ll Find Out About…
- Whether or not websites are all that important for a food truck.
- Where a website fits into the overall strategy for food truck marketing.
- The best practices and tips for getting the most out of a food truck site.
- What items should be located “above the fold” – shown on a screen before visitors have to scroll down.
- How involved we should be in website analytics, and the important designing for mobile users.
- The importance of having great images on your website.
- Plus more!
Links and Resources Mentioned in This Episode
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